Sinful Colors

Sinful Colors
Product typeNail polish
OwnerRevlon
CountryUnited States
Introduced1991
Previous ownersMirage Cosmetics

Sinful Colors is an American nail polish company owned by Revlon.[1]

Background

Sinful Colors was founded in 1991.[2][3]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4][5]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]

Organization

The company's headquarters is located in New York, NY.

Products

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8][9]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[10]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold at Target.

The Sinful Colors Sweet and Salty collection was released in 2020. It was inspired by snack foods, including tacos, cheese puffs, and donuts.[12] The final Sinful Colors collections were Essenchills--a scented line inspired by self-care--released in early 2021, and Candy Wonderland--inspired by holiday sweets and desserts--released for the 2021 holiday season.

On June 16, 2022, Revlon--Sinful Colors' parent company--filed for Chapter 11 bankruptcy.[13]

References

  1. ↑ "Revlon Nail Polish Line To Lay Off 117 In Md". 5 October 2012. Retrieved 2017-08-18.
  2. ↑ "SinfulColors". SinfulColors. Archived from the original on 2021-04-14. Retrieved 2021-10-27.
  3. ↑ "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
  4. ↑ "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
  5. ↑ PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
  6. ↑ Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
  7. ↑ Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
  8. ↑ Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
  9. ↑ Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
  10. ↑ "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
  11. ↑ "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
  12. ↑ "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.
  13. ↑ "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.


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