Elizabeth Arden, Inc.

Elizabeth Arden, Inc.
TypeSubsidiary
Nasdaq: RDEN
Founded1910 (1910) (as Red Door)
FounderElizabeth Arden
Headquarters
Miramar, Florida
,
U.S.
Key peopleMichelle Peluso (CEO)
ProductsCosmetics, skin care, and fragrances
RevenueUS$966.7 million[1] (2016)
−US$40.9 million[1] (2016)
−US$73.5 million[1] (2016)
Number of employees
~1,900 Full-time
~500 Part-time[1] (2016)
ParentRevlon, Inc.
Websiteelizabetharden.com

Elizabeth Arden, Inc. is a major American cosmetics, skin care, and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.[2]

The company is located in Pembroke Pines, Florida, a suburb of Miami.[3]

History

The company was founded as Red Door salon on Fifth Avenue in 1910.[4] Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($302,095,316 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million.

Arden's cosmetics company was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which was publicly listed (Nasdaq: RDEN).

A 1968 magazine ad of Elizabeth Arden in Persian, in Zan-e Rooz

Past 'faces' of Elizabeth Arden were Vendela Kirsebom during the 1980s, Amber Valletta to the mid-1990s, and Catherine Zeta-Jones. Peter W. England served as president and chief executive officer for five years, before resigning in January 2000.[5][6] E. Scott Beattie served as the company's CEO from March 2000 until Debra Perelman took over on May 23, 2018. Perelman stepped down in 2023.[7] On December 2, 2014, the company announced Karlina Caune would be the new face of the brand.

Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's first fragrance, Blue Grass (fragrance), was released in 1934 and was the first American perfume to find international success. Their next signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrances within their own line are "Fifth Avenue" (created by Ann Gottlieb),[8] "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances, as well as the Hilary Duff, Elizabeth Taylor and Mariah Carey fragrance collections. Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", Justin Bieber, Taylor Swift, and Christina Aguilera's[9] fragrance collections are recent additions to the Arden portfolio.[10] In 2026, they launched a new fragrance, "Eternal Aura".[11] Leighton Meester was named as the face of the new fragrance.[12]

Sale to Revlon

In June 2016, US cosmetics company Revlon announced its intention to buy Elizabeth Arden Inc. for US$870 million (£611m).[13]

On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden.

On November 3, 2016, Revlon's board of directors appointed E. Scott Beattie, Elizabeth Arden's former chairman, president, and chief executive officer, to serve as a member of Revlon's board of directors in the capacity of non-executive vice-chairman.[14]

On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[15]

References

  1. 1 2 3 4 Elizabeth Arden (2016-08-15). "Elizabeth Arden, Inc. – Fiscal Year Ending June 30, 2016 Results". Elizabeth Arden. Retrieved November 18, 2016.
  2. ↑ "Official Press Release" (Press release). September 7, 2016.
  3. ↑ Elizabeth Arden Webmaster. "Corporate Locations, Elizabeth Arden, Inc". elizabetharden.com. Retrieved 23 July 2015.
  4. ↑ betsyisroelit (2011-09-29). "The Pioneer Spas: Red Door". Spafinder. Retrieved 2023-02-26.
  5. ↑ "Chicago Tribune: Chicago news, sports, weather, entertainment". Chicago Tribune. Retrieved 2021-10-07.
  6. ↑ Naughton, Julie (2012-02-10). "Catching Up With Peter England". WWD. Retrieved 2026-06-11.
  7. ↑ Finance, Colour Cosmetics. "Revlon CEO Debra Perelman steps down". cosmeticsbusiness.com. Retrieved 2026-06-26.
  8. ↑ "Купить духи Elizabeth Arden 5th Avenue — цена туалетной воды, фото, отзывы, описание аромата". Elizabeth Arden (in Russian). Retrieved 2025-02-21.
  9. ↑ US, FashionNetwork com (2016-05-12). "Elizabeth Arden to acquire Christina Aguilera fragrance". FashionNetwork.com. Retrieved 2026-07-24.
  10. ↑ "TAYLOR LAUNCHES WONDERSTRUCK". TaylorSwift.com. Archived from the original on November 24, 2011. Retrieved July 17, 2011.
  11. ↑ Lobad, Noor (2026-02-24). "Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years". WWD. Retrieved 2026-08-20.
  12. ↑ "A fragrance fit for Blair Waldorf, Leighton Meester fronts this new campaign". 7NEWS. 2026-08-19. Retrieved 2026-08-20.
  13. ↑ Kollewe, Julia (June 17, 2016). "Revlon to buy Elizabeth Arden". The Guardian. Retrieved June 17, 2016. The equity value of the deal is $419m, with the rest made up by debt. Revlon said (pdf) it would pay $14 a share for Elizabeth Arden, a 50% premium to Thursday's closing share price.
  14. ↑ "Revlon, Inc., Form 10-Q". SEC Edgar. November 4, 2016.
  15. ↑ "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.
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