Knorr (brand)

Knorr
Current logo by Jones Knowles Ritchie used since 2019
Product typeFood & beverage
OwnerUnilever (since 2000)
CountryGermany
Introduced1838 (1838) in Heilbronn, Germany
Related brandsContinental (Australia)
Royco (Indonesia and Kenya)
MarketsWorldwide
Previous ownersCarl Heinrich Theodor Knorr
Bestfoods Corporation
AmbassadorCarl Heinrich Knorr
Websiteknorr.com

Knorr (/nɔːr/;[1] German: [knɔʁ]) is a German food and beverage trademark based in Heilbronn, Germany, founded in 1838 and owned by the British-Dutch corporation Unilever since 2000, who acquired Knorr's original parent company Best Foods, with the exception of Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.[2]

History

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany.

In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873.

Worldwide

Knorr is available around the world. By 2025, the Knorr brand expanded to over ninety countries, from eight countries in 1957.[3]

In some countries in Latin America, such as Mexico, the brand is known as Knorr-Suiza.

Controversy

In 2015, the Knorr instant noodles came under scrutiny from the Food Safety and Standards Authority of India (FSSAI). The product wasn't featured in FSSAI's approved noodle, pasta and macaroni products list.[4]

References

  1. ↑
    • Wells, John C. (2007). "Knorr". Longman Pronunciation Dictionary (2nd ed.). Harlow: Longman. p. 422. ISBN 978-0-582-36467-7.
    • Knorr United States (24 April 2023). Knorr Taste Combos | Chicken Bouillon :30 | It's not fast food, but it's so good!. Event occurs at 3s, 23s – via YouTube.
  2. ↑ "Withdrawal of Knorr noodles may not affect HUL revenues". The Hindu Business Line. 11 June 2015. Retrieved 9 March 2026.
  3. ↑ "Knorr | Unilever". Unilever. Archived from the original on 17 November 2025. Retrieved 23 December 2025.
  4. ↑ "HUL's Knorr Chinese noodles on sale without regulator nod". The Times of India. 10 June 2015. ISSN 0971-8257. Retrieved 9 March 2026.
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