Juliet Peterson

Juliet Peterson
Medal record
Representing  New Zealand
Women's Shooting
Commonwealth Games
Silver medal – second place2006 Melbourne50m Rifle – Prone
Bronze medal – third place2002 Manchester50m Rifle – Prone
Bronze medal – third place2006 Melbourne50m Rifle – Prone (Pairs)

Juliet Peterson (née Etherington, born 7 June 1979 in Hastings, New Zealand) is a former shooting competitor for New Zealand and media executive.

Shooting

Competing under her maiden name at the 2002 Commonwealth Games she won a bronze medal in the 50m Rifle Prone event. At the 2006 Commonwealth Games she won a silver medal in the 50m Rifle Prone and a bronze medal in the 50m Rifle Prone Pairs event partnering Kathryn Mead.[1]

Media career

Peterson has worked in the New Zealand media industry for over two decades at TV3, TVNZ and Sky. Her first role as a recent graduate was with TV3 in 2000.[2] She worked at rival network TVNZ for a period, including as programmer,[3] and by November 2017 had been appointed general manager for digital content.[4] In 2021 Peterson returned to TV3 via its parent company Discovery New Zealand, as senior director programming, leading the company's content and broadcaster video on demand (BVOD) functions.[2][5] In 2024 she became Warner Bros. Discovery's vice president for Australia and New Zealand, transitioning into the newly created chief business officer role at Sky New Zealand when the network purchased TV3 for $1 in 2025. Peterson's departure from Sky was announced in March 2026.[6]

Personal life

Peterson is married with two children.[7] She is a bowel cancer survivor.[7]

References

  1. ↑ Profile at the New Zealand Olympic Committee website
  2. 1 2 Brookes, Emily (2 May 2024). "New Three boss Juliet Peterson on the future of TV (and the shows that don't have one)". www.stuff.co.nz. Retrieved 24 March 2026.
  3. ↑ Kilgallon, Steve (11 October 2016). "TVNZ to make doco of Peter Plumley-Walker's gruesome death". www.stuff.co.nz. Retrieved 24 March 2026.
  4. ↑ "WIFT NZ - TVNZ team". www.wiftnz.org.nz. 27 February 2021. Retrieved 24 March 2026.
  5. ↑ "WIFT NZ - WIFTer in Discovery leadership team". www.wiftnz.org.nz. 13 April 2021. Retrieved 24 March 2026.
  6. ↑ Currie, Shayne (24 March 2026). "Abrupt departure: Sky TV loses another top executive – former TV3 boss to leave business". NZ Herald. Retrieved 24 March 2026.
  7. 1 2 Currie, Shayne (25 August 2024). "TV sharpshooter: The incredible double life of TV3's new boss". NZ Herald. Retrieved 24 March 2026.


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