Willie Peyote

Willie Peyote
Willie Peyote in February 2025
Willie Peyote in February 2025
Background information
Born
Guglielmo Bruno[1]

(1985-08-28) 28 August 1985[1]
GenresAlternative hip hop
Occupations
  • Rapper
  • singer
  • songwriter
Years active2004–present
LabelVirgin Records

Guglielmo Bruno (born 28 August 1985), known professionally as Willie Peyote, is an Italian rapper and singer-songwriter.[2][3][4] His stage name is a pun on the cartoon character Wile E. Coyote and the entheogenic cactus peyote, along with the English version of his name Guglielmo.[5]

Peyote participated at the Sanremo Music Festival 2021 with the song "Mai dire mai (La locura)", winning the Mia Martini critics award, finishing sixth place.[2][5] In December 2024, he was announced as one of the participants in the Sanremo Music Festival 2025.[6] He placed 16th with the song "Grazie ma no grazie".[7]

Biography

Born Guglielmo Bruno, his father from Turin and mother from Biella were both musicians.[8][9] He graduated in political science.[10]

Musical career

2011–2014: First releases

Between 2011 and 2012, Peyote released a trilogy of EPs on SoundCloud titled Manuale del giovane nichilista (lit. 'Manual for a Young Nihilist').[11] On 10 December 2013, he released his first studio album, Non è il mio genere, il genere umano (lit. 'Humankind is Not My Kind'), for free download online. The album was later re-released in a physical CD format the following 24 June.[12][13]

His second album, Educazione sabauda (lit. 'Savoy Education'), was released in 2015, to positive critical response. The album contains a number of references to important names in hip hop, rock, and songwriting, including Cypress Hill, The Clash, and Francesco Guccini. On 23 April 2017, he performed on the show Che tempo che fa and the song Io non sono razzista ma... (lit. 'I'm not racist, but...') provoked criticism from journalist Maurizio Belpietro who wrote in the newspaper La Verità that Willie Peyote had accused the whole nation of xenophobia.[14]

2019–2024: Iodegradabile and Pornostalgia

On 30 August 2019, Peyote signed a record contract with Virgin Records, releasing the single "La tua futura ex moglie" (lit. 'Your Future Ex-wife') ahead of his fourth album. The album, titled Iodegradabile, was released on 25 October, along with the second single, "Mango".[15] Peyote took part in Sanremo Music Festival 2021, with the song "Mai dire mai (La locura)" (lit. 'Never say never (Madness)'), finishing in sixth place and winning the Mia Martini prize.[16][17]

On 8 April 2022, Peyote returned with the single "Fare schifo", with the comedian Michela Giraud, with whom he also collaborated on his following single "La colpa al vento", which came out on 22 April 2022. The album Pornostalgia was released on 6 May 2022.[18] In 2023, he released two standalone singles: "Picasso"[19] on 16 May, and "Frecciarossa" on 15 September.[20]

2024–present: Sulla riva del fiume

On 25 April 2024, Peyote released the single "Giorgia nel paese che si meraviglia" (lit. 'Giorgia in the Marvelous Country'), a song critical of Giorgia Meloni ahead of the Italian Liberation Day.[21] The next day, the EP Sulla riva del fiume (lit. 'On the Riverbank') was released.[22] In February 2025, Peyote competed for the second time in Sanremo Music Festival with the song "Grazie ma no grazie", finishing in sixteenth place.[23] After the festival, he re-released Sulla riva del fiume with four new songs.[24]

Discography

Studio albums

  • Manuale del giovane nichilista (2011)
  • Non è il mio genere, il genere umano (2013)
  • Educazione sabauda (2015)
  • Sindrome di Tôret (2017) – No. 8 Italy[25]
  • Iodegradabile (2019) – No. 5 Italy[26]
  • Pornostalgia (2022) – No. 5 Italy[27]

Live albums

  • Ostensione della sindrome – Ultima cena (2019)

Singles and EPs

  • L'efetto sbagliato (2018)
  • La tua futura ex moglie (2019)
  • Mango (2019)
  • Algoritmo (featuring Shaggy, Don Joe) (2020)
  • La depressione è un periodo dell'anno (2020)
  • Mai dire mai (La locura) (2021) – No. 8 Italy[28]
  • Fare schifo (featuring Michela Giraud) (2022)
  • La colpa al vento (2022)
  • Picasso (2023)
  • Frecciarossa (2023)
  • Giorgia nel Paese che si meraviglia (2024)
  • Sulla riva del fiume (2024)
  • Grazie ma no grazie (2025)

References

  1. 1 2 3 Bernardini, Stefania (28 August 2025). "Willie Peyote compie 40 anni, ecco le 5 canzoni più belle del rapper". Sky Sport Italy (in Italian). Retrieved 26 July 2026.
  2. 1 2 "Chi è Willie Peyote: età, carriera e biografia, canzone Sanremo 2021". The Italian Times (in Italian). 18 February 2021. Retrieved 18 February 2021.
  3. ↑ Blumi Tripoldi, Marta (6 October 2017). "Willie Peyote: "Nessuno vuole essere lo stupido di qualcun altro"". Rolling Stone (in Italian). Retrieved 18 February 2021.
  4. ↑ Longo, Emanuela (5 December 2024). "Alla scoperta del rapper Willie Peyote: ecco alcune curiosità su di lui!". Donna Glamour (in Italian). Retrieved 8 April 2025.
  5. 1 2 Pizzigallo, Claudio (19 December 2020). "Chi è Willie Peyote, il cantante torinese (e del Toro) che parteciperà a Sanremo 2021". Torino Today (in Italian). Retrieved 18 February 2021.
  6. ↑ Laffranchi, Andrea (1 December 2024). "Sanremo 2025, i cantanti in gara: la lista dei big del Festival, da Giorgia ed Elodie a Fedez e Achille Lauro" [Sanremo 2025, the competing singers: the list of the Festival's "Bigs", from Giorgia and Elodie to Fedez and Achille Lauro]. Corriere della Sera (in Italian). Retrieved 26 July 2026.
  7. ↑ "Sanremo 2025: vince Olly! Classifica finale e premi assegnati" [Sanremo 2025: Olly wins! Final ranking and prizes awarded]. Radio 105 (in Italian). 16 February 2025. Retrieved 26 July 2026.
  8. ↑ Beltramelli, Marco. "Willie Peyote – Chiedimi di Foster Wallace". Rockit.it (in Italian). Retrieved 8 April 2025.
  9. ↑ Pomini, Andrea (24 April 2014). "Rivista online di città e cultura, fondata a Milano nel 2016". The Towner. Archived from the original on 24 April 2016. Retrieved 8 April 2016.
  10. ↑ Canino, Francesco (17 December 2020). "Sanremo 2021, Willie Peyote: il rapper laureato in scienze politiche che ha attaccato Matteo Salvini e Gigi Buffon". Il Fatto Quotidiano (in Italian). Retrieved 8 April 2025.
  11. ↑ Zanotti, Lavinia (5 November 2019). "Willie Peyote, il giovane nichilista si è fatto grande (e ha reso il mondo piccolo)". Officina Magazine (in Italian). Retrieved 8 April 2025.
  12. ↑ Cremonini, Teo Filippo (10 December 2013). "Disco Raccontato: Willie Peyote – Non è il mio genere, il genere umano". Dance Like Shaquille O'Neal (in Italian). Retrieved 8 April 2025.
  13. ↑ "Repack di Non è il mio genere, il genere umano di Willie Peyote". Hip-hop Rec (in Italian). Retrieved 8 April 2025.
  14. ↑ Tripodi, Martina Blumi (6 October 2017). "Willie Peyote: «Nessuno vuole essere lo stupido di qualcun altro»". Rolling Stone (in Italian). Retrieved 8 April 2025.
  15. ↑ "Willie Peyote, esce a ottobre il nuovo album Iodegradabile". Rockol (in Italian). Retrieved 8 April 2025.
  16. ↑ Pasqui, Giulio (17 December 2019). "Willie Peyote partecipa a Sanremo 2021 con Mai dire mai (La Locura)". Soundsblog (in Italian). Retrieved 8 April 2025.
  17. ↑ "Maneskin vincono Sanremo 2021, secondi Fedez-Michielin e terzo Ermal Meta". Il Messaggero (in Italian). 7 March 2021. Retrieved 8 April 2025.
  18. ↑ "Willie Peyote: Esce il nuovo album Pornostalgia. La tracklist e i feat". Newsic (in Italian). 7 April 2022. Retrieved 8 April 2025.
  19. ↑ Gipponi, Alice (24 May 2023). "Willie Peyote: il suo nuovo singolo Picasso". Dietro la Notizia (in Italian). Retrieved 8 April 2025.
  20. ↑ "Willie Peyote torna con "Frecciarossa"". Billboard (in Italian). Italy. 12 September 2023. Retrieved 8 April 2025.
  21. ↑ Zani, Simone (23 April 2024). "Willie Peyote, il nuovo singolo "Giorgia nel Paese che si Meraviglia" anticipa "Sulla Riva del Fiume"". iMusicfun (in Italian). Retrieved 8 April 2025.
  22. ↑ "Willie Peyote, il 26 aprile esce il nuovo album" (in Italian). ANSA. 23 April 2024. Retrieved 8 April 2025.
  23. ↑ "La classifica di Sanremo 2025. Vince Olly, Lucio Corsi e Brunori Sas sul podio". La Repubblica (in Italian). 16 February 2025. Retrieved 8 April 2025.
  24. ↑ "Willie Peyote, dal 14 febbraio l'album Sulla Riva del Fiume" (in Italian). ANSA. 14 January 2025. Retrieved 8 April 2025.
  25. ↑ "Album – Classifica settimanale WK 41 (dal 09.10.2017 al 15.10.2017)". Federazione Industria Musicale Italiana. Retrieved 28 April 2024.
  26. ↑ "Album – Classifica settimanale WK 44 (dal 28.10.2019 al 03.11.2019)" (in Italian). Federazione Industria Musicale Italiana. Retrieved 28 April 2024.
  27. ↑ "Album – Classifica settimanale WK 19 (dal 06.05.2022 al 12.05.2022)". Federazione Industria Musicale Italiana. Retrieved 28 April 2024.
  28. ↑ "Single – Classifica settimanale WK 10 (dal 08.03.2021 al 14.03.2021)". Federazione Industria Musicale Italiana. Retrieved 28 April 2024.