Toyota Motor Philippines

14°16′23″N 121°04′39″E / 14.272951°N 121.077474°E / 14.272951; 121.077474

Toyota Motor Philippines Corporation
TypeAffiliate
FoundedAugust 3, 1988 (1988-08-03)
HeadquartersToyota Special Economic Zone,
Santa Rosa–Tagaytay Road,
Santa Rosa, Laguna 4026
Area served
Philippines
Key people
Alfred Ty (Chairman)
Masando Hashimoto (President)
ProductsAutomobiles
OwnerGT Capital (51%)
Toyota (34%)
Mitsui & Co (15%)
WebsiteToyota Philippines
Lexus Philippines

Toyota Motor Philippines Corporation (TMP) is an affiliate of Toyota, based in Santa Rosa, Laguna, Philippines, responsible for the assembly and distribution of Toyota vehicles in the Philippines since 1988. The company was established on August 3, 1988, as a joint venture between Toyota, Mitsui & Co and GT Capital.[1][2][3]

Its main production facility, the 82-hectare Toyota Special Economic Zone (TSEZ), is located in Santa Rosa, Laguna for assembling cars. TMP is also the provider of financial services unit, Toyota Financial Services Philippines, and Lexus Manila, Inc., the official distributor of Lexus cars.[1] In 2021, the Department of Trade and Industry awarded TMP with the Philippine Quality Award for Performance Excellence, the highest national award for organizations that demonstrate "management excellence".

History

Toyota's presence in the Philippines dates back to 1962 when Delta Motor Corporation (DMC), a company established by Ricardo C. Silverio Sr., acquired the rights to assemble and distribute Toyota vehicles for the Philippine market. DMC collapsed as part of the fall out of the economic downturn during the latter years of the presidency of Ferdinand Marcos. All operations came to a halt on December 1983 and by March 1984, Toyota's tie-up with DMC was terminated. The company was dissolved by 1988.

When Toyota Motor Corporation president Shoichiro Toyoda came looking for a new partner in the Philippines, he sought out Dr. George S. K. Ty, and on August 3, 1988, TMP was incorporated as a joint-venture among Metrobank, Toyota Motor Corporation and Mitsui & Co., with Masao Mitake as its first president.[4] The sale of Toyota vehicles in the country began in the following year through four dealerships.[4]

In 1994, TMP captured its first "Triple Crown", being the leading car manufacturer in total sales, passenger car sales and commercial vehicle sales. It has continued its Triple Crown run up to the present, garnering 19 consecutive Triple Crowns as of 2019.

In April 1997, TMP opened its Sta. Rosa Assembly Plant complementing the operations at the Bicutan Assembly Plant (formerly, the Delta Motor Corporation assembly plant). In 2003, TMP's Sta. Rosa Industrial Complex is certified as an economic zone by the Philippine Economic Zone Authority.

The Bicutan Assembly Plant was closed in 2005 and all production was moved to Santa Rosa, Laguna. The old plant was largely sold off to real estate developers (on which some condominium complexes now stand) except for parcels that became the Toyota Bicutan Parañaque dealership, built near the Bicutan exit of Metro Manila Skyway System. By October 2007, TMP sold its 500,000th vehicle.[5]

In 2021, TMP received the Philippine Quality Award (PQA) for Performance Excellence from the Department of Trade and Industry for its 2019 performance, the highest possible award for organizations that demonstrate "management excellence by the purposefulness with which it continues to improve and build upon outstanding results and excellent systems", and can "serve as a national and global model". With this, TMP became the award's second recipient in the PQA's two-decade history after Unilab in 2008.[6][7]

For the 35th anniversary celebration of TMP, Group Chairman Akio Toyoda announced the return of the Toyota Tamaraw and its local production at the TMP Santa Rosa Plant will begin in 2024.[8]

Models

Innova
Vios
Tamaraw

Current

Locally assembled

Imported

Former

Locally assembled

Imported

Leadership

Current

  • Chairman: Alfred Ty (2019–present)[9]
  • President: Masando Hashimoto (2024–present)[10]

Past leadership

  • Chairmen
  • Presidents
    • Masao Mitake (1988–1990s)[4]
    • Hirotaka Tsuruga (1990s)
    • Nobuharu/Nobuaki Tabata (2002–2000s)[12]
    • Michinobu Sugata (2010–2016)[13]
    • Satoru Suzuki (2016–2019)[13][14]
    • Atsuhiro Okamoto (2020–2024)[15][10]

References

  1. 1 2 "Who we are". Philippines: Toyota. Retrieved 2023-11-12.
  2. ↑ "GT Capital - Toyota Motor Philippines Corp. (TMP)". Philippines: GT Capital. Retrieved 2023-11-12.
  3. ↑ "President Marcos of the Philippines Visits Toyota Motor Philippines Plant" (Press release). Japan: Toyota. 2023-08-22. Retrieved 2023-11-12.
  4. 1 2 3 Sarne, Vernon B. (2013-07-30). "Former Toyota PH marketing boss looks back on company\'s history". Top Gear Philippines. Retrieved 2026-04-01. It was an intensive process that involved interviewing with a panel chaired by no less than our then president, Mr. Masao Mitake.
  5. ↑ Lopez, Tony (2007-10-17). "Celebrating a Toyota milestone". The Manila Times. p. A4. Retrieved 2026-04-01.
  6. ↑ "Toyota PH bags Philippine Quality Award for Performance Excellence". Top Gear Philippines. 2021-11-29. Retrieved 2026-03-31.
  7. ↑ Berba Jr., Filemon T.; Quintos, Juan A. (2001-10-22). "Quality awards: The US model and RP's response". Philippine Daily Inquirer. Vol. 16, no. 316. p. C3. Retrieved 2026-04-01.
  8. ↑ "Toyota Motor Philippines Marks 35th Anniversary" (Press release). Toyota. 2023-08-22. Retrieved 2026-07-10.
  9. ↑ Zapanta, Logan Kal-El M. (2026-03-25). "Toyota to bring more EVs to Philippines, keeps eye on Iran war". Inquirer.net. Manila, Philippines. Retrieved 2026-04-01.
  10. 1 2 Salazar, Tessa R. (2024-02-21). "News 'Flash': Bar set high for Toyota PH's youngest, 'fittest' president". Inquirer Mobility. Retrieved 2026-04-01.
  11. ↑ Flores, Wilson Lee (2018-12-02). "George Ty: business leader with a heart". Philstar.com. Retrieved 2026-04-01.
  12. ↑ Buban, Charles E. (2002-11-14). "Toyota introduces new Revo in Mactan Island". Philippine Daily Inquirer. p. E4. Retrieved 2026-04-01.
  13. 1 2 Tabamo, Dinzo (2016-01-14). "Toyota PH turns fresh leaf with new president". Top Gear Philippines. Retrieved 2026-04-01.
  14. ↑ "We take a look back at Toyota PH president Satoru Suzuki's achievements". Top Gear Philippines. 2019-12-13. Retrieved 2026-04-01.
  15. ↑ Tulio, Jason (2020-02-18). "Toyota PH welcomes a new president". Top Gear Philippines. Retrieved 2026-04-01.
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