Ten Thousand Villages

Ten Thousand Villages
TypeNon-profit organization
Founded1946 (1946)
FounderEdna Ruth Byler
HeadquartersAkron, Pennsylvania, U.S.
Key people
Dan Alonso, CEO,
Cathi Linch, Chair of the Board
ProductsHome Décor, Jewelry, Personal Accessories, Tabletop, Plant and Garden, Baskets, Personal Care, Global Treasures, Stationery, Games, Musical Instruments, Nativities, and Festive Decor
RevenueUnknown
N/A
Websitetenthousandvillages.com

Ten Thousand Villages is a nonprofit fair trade organization that imports and sells handcrafted products made by artisans in over 12 countries to the US market.[1] It was an early participant in the fair trade movement.[2] It is a founding member of the World Fair Trade Organization (WFTO) and a certified member of the Fair Trade Federation (FTF).[1][3]

History

Logo of SELFHELP Crafts of the World, later to become Ten Thousand Villages.

Edna Byler founded the organization in 1946 following a trip to Puerto Rico.[4][5][6] With support from the Mennonite Central Committee (MCC), she began selling handcrafted products from her car. By 1958, the operation had expanded into a storefront called Self Help Crafts.[4][6][7] The organization was created to provide a market for artisan products as a way to generate income for people in developing countries. Its early philosophy reflected Mennonite values such as compassion, service, mutual aid, and peacemaking.[8]

In the 1970s, the project moved out of Byler's basement and became SELFHELP Crafts of the World, an official MCC program. In 1994, the company became a member of the FTF.[3] In 1996, the name was changed to Ten Thousand Villages, inspired by a quote attributed to Mahatma Gandhi: “India is not to be found in its few cities, but in the 700,000 villages.”[8]

From 2006 to 2007, the company increased its purchases from artisans by more than US$1 million.[9][10] In 2007, Ten Thousand Villages redesigned its stores to focus on reducing environmental impact and supporting its stated "triple bottom line" of economic, environmental, and social sustainability.[11]By 2008, the company's sales surpassed US$25.5 million, with one-third paid directly to artisans and the other two-thirds covering importing, storage, marketing, retail costs, and administration.[8]

In 2012, Ten Thousand Villages and the MCC entered into a partnership agreement.[12] The organization is no longer owned by the MCC.[13] In 2019, Gordon Zook became the company's CEO.[12]

Ten Thousand Villages Canada closed corporate operations in June 2020, after which four stores remained open due to a licensing agreement, and a few others rebranded to continue operating independently.[14] In May 2022, Dan Alonso was appointed as the new CEO.[15]

In January 2025, the organization announced the closure of its 13 company-owned US retail locations. Ten Thousand Villages continues e-commerce retailing and wholesaling to its fair-trade affiliates.[16][17]

Artisan partners

Ten Thousand Villages works with artisans on employing environmentally sustainable production methods and using recycled or natural materials.[18]

The organization establishes long-term trade relationships with groups representing artisans who lack access to traditional markets and produce goods suitable for North American retail.[19] Most of these groups are located in Asia, Africa, Latin America, and the Middle East.

Artisans are paid 50% of the agreed-upon price up front to cover the cost of raw materials, with the remaining 50% paid upon product completion.[20] This full payment is issued before the products are shipped to North America, regardless of whether the items are eventually sold.[20]

Marketing Director Doug Dirks estimated that market prices abroad can be up to five times the amount paid to the artisan. He said that the company accepts the associated financial risks because it is important to their mission. Most artisans in these countries cannot obtain business loans from local banks.[19][18]

Operations

Ten Thousand Villages store in Bryn Mawr, Pennsylvania

The Ten Thousand Villages USA headquarters is located in Akron, Pennsylvania.[21] The organization operates as both a wholesaler and online retailer, selling various home goods.

Media

In 2005, Ten Thousand Villages released a DVD titled The Power of Trading Fairly, discussing with artisans from Bangladesh, Guatemala, and Kenya.

In 2006, the organization released Make Trade Fair, a compilation CD created to support Ten Thousand Villages.

Impact

The organization states that its fair trade practices support tens of thousands of artisans worldwide.[21] In 2009, the company conducted their “One Reason Why” campaign which showcased some of these anecdotal stories. The campaign revolved around printed and digital materials (such as bookmarks and DVDs) that presented artisans’ “one reason why” fair trade had made a difference in their lives.[22] Some artisan groups or families have expanded into businesses that employ hundreds to thousands of people.[8] However, little research has been conducted to determine the quantitative impact of Ten Thousand Villages and its worldwide fair trade partnerships.[22]

References

  • Garriga, Maria. New Haven, Conn., fair trade shop owners pay Third World artisans fairly. Knight Ridder Tribune Business News. Washington: 2004-12-26.
  • "Our History". Ten Thousand Villages. Retrieved October 21, 2014.
  1. 1 2 "Ten Thousand Villages, the Oldest Fair Trade Organization in the U.S., Automates and Streamlines eCommerce Channels with Channel Sales Manager" (PDF). Archived from the original (PDF) on 2020-09-29.
  2. ↑ "Harvard Business Publishing Education". hbsp.harvard.edu. Retrieved 2025-07-12.
  3. 1 2 "Ten Thousand Villages USA". Fair Trade Federation. Retrieved 2025-02-11.
  4. 1 2 Mora, Gia (16 January 2023). "What Is Fair Trade? Overview and Consumer Tips". Treehugger. Retrieved 2023-01-29.
  5. ↑ Gill, Dana (2021-11-04). "Ten Thousand Villages: Maker-to-Market Works to End Poverty". BORGEN. Retrieved 2023-01-29.
  6. 1 2 Binda, Larry (2020-03-31). "A World of Good: Retailer Ten Thousand Villages has been a pioneer in fair trade, ethical practices". TheBurg. Retrieved 2023-01-29.
  7. ↑ "It takes Ten Thousand Villages to raise hope". WCPO 9 Cincinnati. 2016-06-03. Retrieved 2023-01-29.
  8. 1 2 3 4 Wolfer, Terry & del Pila, Katrina (2008). "Ten Thousand Villages: Partnering with Artisans to Overcome Poverty". Social Work & Christianity.
  9. ↑ "Form 990 for Ten Thousand Villages (2006)". ProPublica Nonprofit Explorer. Retrieved 2026-03-28.
  10. ↑ "Form 990 for Ten Thousand Villages (2007)". ProPublica Nonprofit Explorer. Retrieved 2026-03-28.
  11. ↑ "10,000 Villages Coming to Gettysburg YWCA - Gettysburg Connection". 2024-10-21. Retrieved 2026-03-28.
  12. 1 2 Danziger, Pamela N. "Ten Thousand Villages Appoints New CEO As It Doubles Down On 'People And Planet First' Retail Mission". Forbes. Retrieved 2023-01-29.
  13. ↑ "Jan 2020: Brandon's Ten Thousand Villages staying open". Brandon Sun. 2020-01-25. Retrieved 2026-03-05.
  14. ↑ "Ten Thousand Villages Canada". archive.ph. 2022-03-12. Retrieved 2022-03-12.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ↑ "Ten Thousand Villages names new chief executive". Anabaptist World. 2022-05-18. Retrieved 2025-11-05.
  16. ↑ Huber, Tim (May 21, 2025). "Ten Thousand Villages closes 13 stores, pivots to online, wholesale strategy". Anabaptist World. Retrieved 2025-11-05.
  17. ↑ "Fair-trade gift shop Ten Thousand Villages closing in Northampton, 12 other sites". MassLive. 2025-01-09.
  18. 1 2 "Fair Trade". Ten Thousand Villages. Archived from the original on 2011-12-08. Retrieved 2011-12-03.
  19. 1 2 Sarika, Dani (2005). "Nontraditional Strategies". Chain Store Age.
  20. 1 2 Cineas, Fabiola (2019-12-27). "How Ten Thousand Villages Is Surviving the Retail Apocalypse". Philadelphia Magazine. Retrieved 2023-01-29.
  21. 1 2 Mary Conway; Joyce, Marry & Manolis, Chris (2006). "Creating Effective Customer Relationships in Not-for-profit Retailing: the Ten Thousand Villages example". International Journal of Nonprofit & Voluntary Sector Marketing.
  22. 1 2 Kitchen, Jane (2009). " "Ten Thousand Villages". Gifts & Decorative Accessories.
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