Sprinkles Cupcakes

Sprinkles Cupcakes
TypePrivate
IndustryBakery
FoundedApril 13, 2005
FoundersCandace Nelson, Charles Nelson
DefunctDecember 31, 2025 (2025-12-31)
FateClosed
Headquarters
Austin, Texas
,
United States
ProductsCupcakes
Cakes
Cookies
Chocolates
Websitesprinkles.com

Sprinkles Cupcakes was a nationwide cupcake bakery chain established in 2005 and closed in 2025.[1]

History

After attending Tante Marie's Pastry Program in San Francisco,[2] former investment banker Candace Nelson decided to create a bakery devoted solely to cupcakes. On April 13, 2005,[3] she and her husband opened the first Sprinkles store in Beverly Hills, California.[4]

A Sprinkles Cupcake ATM at Austin–Bergstrom International Airport, 2024

Sprinkles eventually expanded nationwide, with locations at the time of the company's closure in Arizona, California, Washington, D.C., Florida, Nevada, Texas and Utah, including 21 traditional stores and 25 "Cupcake ATMs."[5] The Cupcake ATMs were vending machines that dispensed cupcakes on demand 24 hours a day.[6][7]

Nelson sold Sprinkles to a private equity group in 2012.[8]

On December 31, 2025, Sprinkles abruptly announced the immediate closure of all of its locations nationwide.[9]

2 stores in Northern California (San Ramon and Palo Alto) are still open as independent local stores. [10]

References

  1. ↑ Bhasin, Kim (2 March 2012). "Someone Has Created The First Ever ATM That Dispenses Cupcakes". Business Insider. Archived from the original on 30 April 2013. Retrieved 23 March 2012.
  2. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  3. ↑ https://www.instagram.com/p/CNnLEPDlLZk/
  4. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  5. ↑ https://sprinkles.com/pages/locations
  6. ↑ William-Ross, Lindsay (2012-03-06). "24-Hour Sprinkles Cupcake 'ATM' Starts Serving Today!". LAist. Archived from the original on 2015-03-15. Retrieved 2015-05-18.
  7. ↑ Dalai, Yuvraj. "Who is Candace Nelson from Next Level Baker? Everything we know about the pastry pioneer". MSN. Retrieved 31 December 2025.
  8. ↑ https://www.inc.com/magazine/202403/candace-nelson/how-the-cupcake-queen-broke-free-of-her-brand.html
  9. ↑ "Sprinkles Cupcakes". Sprinkles Cupcakes. August 18, 2026.
  10. ↑ "Sprinkles Northern California - Palo Alto, CA". Sprinkles Cupcakes, Inc. Retrieved 2026-08-19.
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