Sold Out on You

Sold Out on You
Hangul
오늘도 매진했습니다
Lit.Sold Out Again Today
RROneuldo maejinhaetseumnida
MROnŭldo maejinhaessŭmnida
Genre
Written byJin Seung-hee
Directed by
  • Ahn Jong-yeon
  • Lee Soo-min
Creative directorKim Eun-ji
Starring
Music byPark Se-jun
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producers
  • Hong Sung-chan
  • Jung Ah-reum
  • Jung Yeon-ji
  • Lee Seul-gi (CP)
  • Lee Yoon-jung
  • Jo Sung-hoon
ProducerPark Ye-heea
Cinematography
  • Park Seong
  • Yoon Tae-hoon
  • Park Min-sung
  • Kim Dae-kwon
EditorBang Yoon-hee
Production companies
Original release
NetworkSBS TV
ReleaseApril 22 (2026-04-22) –
May 28, 2026 (2026-05-28)

Sold Out on You (Korean: 오늘도 매진했습니다) is a 2026 South Korean romantic comedy workplace television series written by Jin Seung-hee, directed by Ahn Jong-yeon, and starring Ahn Hyo-seop, Chae Won-bin, Kim Bum, and Go Doo-shim. The series depicts the story of two people who are sincere and passionate about their work but surprisingly neglectful of themselves, as their lives become intertwined 24 hours a day. It aired on SBS TV from April 22, to May 28, 2026, every Wednesday and Thursday at 21:00 (KST). It is also available for streaming on Netflix.

Synopsis

Matthew Lee and Dam Ye-jin meet through a series of day-and-night encounters. As their paths continue to cross, they slowly begin to understand each other's struggles, from his hidden burdens to her battle with insomnia. Through their growing connection, they help one another face personal challenges, heal emotional wounds, and discover love amid the chaos of everyday life.

Cast and characters

Main

Co-CEO of Gojeuneok Bio, a natural raw materials company, and a cosmetics researcher known for his technical expertise. Living under the alias Matthew Lee to distance himself from his past as Lee Hae-seok, he operates a large-scale mushroom farm in a rural village, where he is the sole producer of the "white-flowered uri mushroom". Despite his attempts to remain detached, he is an active member of the local community, where he is nicknamed "Mechuri". His life is disrupted when he terminates a contract with the corporation L'Étoile, making him the target of a persistent Ye-jin.[1]
A show host at Hit Homeshopping. Following a controversial debut five years prior, she maintains a work-centric lifestyle and suffers from insomnia. After losing her prime-time slot to a rival, she is tasked with securing an exclusive contract with L'Étoile. This mission leads her to Deokpung Village to negotiate with Matthew.[2]
Executive Director of L'Étoile, a global skin care brand, and heir to the Desruets family. After years of traveling to avoid family succession conflicts, he takes a leadership role in the company. He seeks to reconnect with Ye-jin, whom he met in Korea three years ago, using a contract dispute with Gojeuneok Bio as a pretext to return to the country.[3]

Supporting

People around Matthew
  • Yoon Byung-hee as Kang Mu-won
The co-CEO of Gojeuneok Bio and Matthew's primary supporter. A former PR team colleague, he used his father's capital to back Matthew's startup. He frequently offers Matthew luxury gifts and machinery, though he consistently defers to Matthew's business decisions.[4]
People of Deokpung Village
  • Go Doo-shim as Songhak Lady / Yang Sang-geum
    • Ko Seo-hie as young adult Sang-geum
The influential matriarch of Deokpung Village. She mentored Matthew when he first arrived five years ago and treats him as a surrogate son.[5]
The foreman of Matthew's farm. Despite a clumsy nature that causes friction with Matthew, he manages daily operations. He has a long-standing unrequited love for Ae-ra and a preoccupation with dating reality shows.[6]
  • Kim Seo-an as Na Jin-yi
The owner of Som's Variety Shop. She raised her younger sister independently and is well-integrated into the village, though she maintains a defensive attitude toward Matthew. She later became Ye-jin's assistant host at Hit Homeshopping.[7]
  • Ahn Sebin as Na Som-yi
    • Choi Ha-yoon as young Som-yi
Jin-yi's ten-year-old younger sister who shares a bond with Sang-geum.[8]
The owner of Moon Cafe. A former high-achieving student, she returned to her hometown after facing financial difficulties in Seoul. She charges higher prices to city residents and is the object of Kwang-mo's affection.[9]
  • Kim Jung-hwan as Jeon Jung-muk
The physician at Woori Deokpung Medical Clinic. He is the stoic confidant to his talkative best friend, Kwang-mo.[10]
  • Seo Jin-won as Jeon Won-taek
A veterinarian and Jeong-muk's father. He is lifelong friends with Jong-il.[11]
  • Yang Heung-joo as So Jong-il
A livestock farmer and Won-taek's best friend. He and Won-taek are known for their constant bickering.[12]
  • Jung Soo-jin as Jeong Nan-sun
Won-taek's wife[13]
  • Lee Saeromi as Oh Bun-hong
Jong-il's wife[14]
People around Ye-jin
Ye-jin's father and a former stage actor who works as a cooking instructor. He is a single parent who manages his daughter's household needs.[15]
The CEO of Song Beauty and a former actress dubbed as the "Nation's First Love". She retired five years ago following a product controversy involving The Woosu's "Good Morning" cream, which she and Ye-jin promoted together on Hit Homeshopping. She returns as a professional rival when she moves her product line to Hit Homeshopping. She was later revealed as Ye-jin's mother, who left home due to her immaturity and pressure to keep her status as a top actress.[16]
People of Hit Homeshopping
A television producer known for her blunt personality. She forms a partnership with Ye-jin and develops an attraction to Kwang-mo.[17]
A top beauty show host and Ye-jin's former mentor turned rival. She actively competes against Ye-jin's projects with high-profile luxury broadcasts.[18]
Director of Hit Homeshopping and a former industry-leading show host. To combat the rise of mobile commerce, she assigns Ye-jin the mission to secure the L'Étoile contract.[19]
An MD on Ye-jin's production team who has worked with her for three years.[20]
People around Eric

The Deputy CEO of L'Étoile and Eric's step-sister. She engages in a power struggle for control of the family business following Eric's involvement in the company's Korean operations.[21]

  • Kim Joong-don as Cha Joong-hoon
The Head of Strategic Planning at L'Étoile and Eric's secretary. He acted as a double agent, providing information to Michelle while managing Eric’s affairs in Korea. Eventually, he chose to stay with Eric after learning the truth about Michelle's plans.[22]
Others
  • Chae Dong-hyun as Son Chang-ho
Matthew Lee's former colleague at "The Woosu", who later founded his own company "H.O. Cosmetics".[23]
  • Jo Wan-ki as a factory manager of L'Étoile
He was given an order by Michelle to sabotage the launch of a new product that was conceptualized by Eric. He saved a recording of the incident, which he later gave to Eric and Cha Joong-hoon before he surrendered to the police.
  • Go Woo-jin as Ui-seok
Ye-jin's ex-boyfriend.
  • Eun Sun-woo as Secretary Shin
Michelle's secretary and right hand man.

Special appearance

A celebrity guest of Ye-jin's program on Hit Homeshopping.[24]
Founder, president and CEO of the cosmetics manufacturing company "The Woosu", who was a close friend to Matthew Lee, Mu-won and Chang-ho. He later killed himself through hanging due to the aftermath of a side effects scandal linked to his company's flagship product, "Good Morning" cream.[25]
  • Noh Seong-eun as Bong-chan
Songhak Lady's dead son.
  • Ahn Sang-woo as a bus driver
  • Jo Jin-hyung as Gi-bok
  • Nam Kwon-ah as Ms. Okpo
  • Jang Eun-sil as Gi-seok

Production

Development

The series was developed under the working title Some and Shopping (썸 앤 쇼핑) in 2023.[26] It is directed by Ahn Jong-yeon, who helmed Seoul Busters (2024), with the script written by rookie writer Jin Seung-hee. Production is handled by Beyond J, the company behind Nevertheless (2021), The Killer's Shopping List (2022), Somebody (2022), and The Scandal of Chunhwa (2025), along with Studio S and Slingshot Studios.[27][28]

Casting

In October 2023, Star News reported that Jung Hae-in had been cast for male lead role.[26] However, OSEN reported the next month that Jung had declined the offer.[29]

In March 2025, Ahn Hyo-seop and Chae Won-bin were cast as lead of the series.[27][30] Two months later, Ahn and Chae were confirmed to star.[31] Kim Bum along with Go Doo-shim, Park Ah-in, Shin Dong-mi, Jo Woo-ri, and Woo Hee-jin also joined the cast a day after the confirmation of the lead actors.[32] In July 2025, Yoon Jae-chan has been cast.[28] Other supporting cast includes Yoon Byung-hee, Kim Seo-an, Jo Bok-rae, and Park Ye-young.[33]

Filming

In an interview with Ahn Hyo-seop, it was stated that the principal photography already began in June 2025.[34]

Release

Sold Out on You was confirmed to premiere on SBS TV on April 22, 2026, and would air every Wednesday and Thursday at 21:00 (KST).[35][36] It is also available for streaming on Netflix.[37]

Reception

Critical response

Professional ratings
Review scores
SourceRating
Midgard Times7/10[38]
Mashable Middle East3.5/5[39]

Sold Out on You received mixed reviews from international critics. Reviewers generally praised the easy chemistry between Ahn Hyo-seop and Chae Won-bin, the comforting rural atmosphere, and its light-hearted enemies-to-lovers tone, but frequently criticised its predictability, heavy reliance on familiar K-romcom tropes, and loss of momentum in later episodes.

In a review, Decider gave the series a "Stream It" recommendation, praising the leisurely pacing that allows viewers to get to know the main characters deeply before the meet-cute and Ahn Hyo-seop's performance as the grumpy-yet-warm farmer Matthew Lee.[40] Midgard Times awarded the series 7/10, calling it "a sweet enemies-to-lovers ride" with strong lead performances from Ahn Hyo-seop and Chae Won-bin, good pacing, and comedic execution despite a highly predictable plot. The review noted that supporting characters, particularly Kim Bum's role, were underutilised.[38] Mashable Middle East gave the series 3.5/5, describing it as striking a "perfect balance of fun & mystery". The review highlighted the strong chemistry and banter between the leads, Ahn Hyo-seop's comedic timing, Chae Won-bin's performance, and Kim Bum's charm (noting potential for second-lead syndrome), while acknowledging familiar clichés.[39]

A review by Gulf News was more mixed, concluding that the drama "isn't a bad watch. But it isn’t a great one either". It praised the breezy start, light humour, initial chemistry, and Ahn Hyo-seop’s emotional scenes, but criticised the predictable "noble idiocy" tropes, the sidelining of Kim Bum in a weak love triangle, and the gradual reduction of the female lead's arc.[41] Social Ketchup’s review was mixed-positive. It commended the easy chemistry and heartwarming moments between Ahn Hyo-seop and Chae Won-bin, Ahn's "green flag" caring nature, countryside visuals, and overall enjoyability, but noted that the show is very formulaic, has slow pacing in several parts, and "has nothing new to offer" in the crowded rom-com genre.[42]

Viewership

Sold Out on You : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
123456789101112
1545586516505466492448439558518437514502
Source: Audience measurement performed nationwide by Nielsen Korea.[43]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[43]
Nationwide Seoul
1 April 22, 2026 3.3% (12th) 3.7% (9th)
2 April 23, 2026 3.3% (12th) 3.7% (8th)
3 April 29, 2026 2.8% (12th) 2.9% (10th)
4 April 30, 2026 2.7% (17th) 2.8% (15th)
5 May 6, 2026 2.6% (16th) 2.8% (14th)
6 May 7, 2026 2.9% (13th) 3.1% (11th)
7 May 13, 2026 2.5% (15th) 2.8% (10th)
8 May 14, 2026 2.5% (17th) 2.5% (14th)
9 May 20, 2026 3.1% (13th) 3.3% (9th)
10 May 21, 2026 2.8% (15th) 2.6% (15th)
11 May 27, 2026 2.4% (18th) 2.6% (12th)
12 May 28, 2026 2.7% (15th) 2.8% (12th)
Average 2.8% 2.9%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

References

  1. ↑ 매튜 리 [Matthew Lee]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  2. ↑ 담예진 [Dam Ye-jin]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  3. ↑ 서에릭 [Seo Eric]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  4. ↑ 강무원 [Kang Mu-won]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  5. ↑ 송학댁 [Songhak Lady]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  6. ↑ 박광모 [Park Kwang-mo]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  7. ↑ 나진이 [Na Jin-yi]. SBS (in Korean). Retrieved April 22, 2026.
  8. ↑ 나솜이 [Na Som-yi]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  9. ↑ 문애라 [Moon Ae-ra]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  10. ↑ 전정묵 [Jeon Jeong-muk]. SBS (in Korean). Retrieved April 22, 2026.
  11. ↑ 전원택 [Jeon Won-taek]. SBS (in Korean). Retrieved April 22, 2026.
  12. ↑ 소종일 [So Jong-il]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  13. ↑ 원택부인 [Won-taek's wife]. SBS (in Korean). Retrieved April 22, 2026.
  14. ↑ 종일부인 [Jong-il's wife]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  15. ↑ 담석경 [Dam Seok-gyeong]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  16. ↑ 송명화 [Song Myeong-hwa]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  17. ↑ 엄성미 [Eom Seong-mi]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  18. ↑ 지윤지 [Ji Yun-ji]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  19. ↑ 동현기 [Dong Hyeon-ki]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  20. ↑ 황기홍 [Hwang Ki-hong]. SBS (in Korean). Retrieved April 22, 2026.
  21. ↑ 미셸 [Michelle]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  22. ↑ 차실장 [Chief Secretary Cha]. SBS (in Korean). Archived from the original on April 29, 2026. Retrieved April 22, 2026.
  23. ↑ Lee, Su-jin (May 19, 2026). "[공식] 채동현, '오늘도 매진했습니다' 합류…안효섭과 호흡" [[Official] Chae Dong-hyun Joins 'We're Sold Out Again Today'... Working with Ahn Hyo-seop]. Ilgan Sports (in Korean). Retrieved May 31, 2026.
  24. ↑ Kim, Myung-mi (April 22, 2026). 박지환 '오늘도 매진' 핫 셀럽으로 특급 출연...파격 존재감 예고 [Park Ji-hwan to Make Special Appearance on Sold Out on You as Hot Celeb...Teases Bold Presence]. Newsen (in Korean). Retrieved April 23, 2026.
  25. ↑ Jung, Ha-eun (May 29, 2026). "'오늘도 매진했습니다' 서현우, 서사 촘촘하게 채운 특별출연" ['Sold Out Again Today' Seo Hyun-woo, Special Appearance Fills the Narrative Intricately]. JTBC News (in Korean). Retrieved May 31, 2026.
  26. 1 2 Lee, Seung-hun (October 2, 2023). [단독] 정해인 소원 성취..데뷔 첫 로코 '썸 앤 쇼핑' 남주 [[Exclusive] Jung Hae-in's wish fulfilled..Male lead in his first romantic comedy since debut, Some and Shopping]. Star News (in Korean). Retrieved June 8, 2026.
  27. 1 2 Choi, Jae-wook (March 17, 2025). [단독] 안효섭, 로코로 돌아온다! 차기작은 '오늘도 매진했습니다' [[Exclusive] Ahn Hyo-seop returns with a romantic comedy! His next project is Sold Out on You]. Ize (in Korean). Retrieved December 21, 2025.
  28. 1 2 Kim, Soo-jin (July 28, 2025). '트라이' 윤재찬, 드라마 '오늘도 매진했습니다' 합류 [The Winning Try Actor Yoon Jae-chan Joins Drama Sold Out on You]. Star News (in Korean). Archived from the original on September 18, 2025. Retrieved December 21, 2025.
  29. ↑ Ha, Su-jung (November 3, 2023). [단독] 정해인, 'D.P.' 군복 벗고 로코한다..'엄마친구아들' 논의(종합) [[Exclusive] Jung Hae-in, Takes Off D.P. Military Uniform to Do Rom-Com..Discussing Love Next Door (Comprehensive)]. OSEN (in Korean). Retrieved June 8, 2026.
  30. ↑ Hwang, So-young (March 21, 2025). [단독] 채원빈, 안효섭 만난다..'오늘도 매진했습니다' 주연 [[Exclusive] Chae Won-bin to star alongside Ahn Hyo-seop..Lead role in Sold Out on You]. JTBC (in Korean). Archived from the original on May 22, 2025. Retrieved December 21, 2025.
  31. ↑ Cho, Min-jung (May 27, 2025). [공식] 안효섭X채원빈, SBS '오늘도 매진했습니다' 주연 확정...몽글몽글 로맨스 예고 [[Official] Ahn Hyo-seop X Chae Won-bin confirmed as leads of SBS Sold Out on You...A soft, heart-fluttering romance on the way]. Sports Chosun (in Korean). Retrieved December 21, 2025.
  32. ↑ Chang, A-leum (May 28, 2025). [단독] 김범, 佛 재벌가 아들 된다...'오늘도 매진'으로 안방 컴백 [[Exclusive] Kim Bum to play the son of a French chaebol family...Returns to the small screen with Sold Out on You]. News1 (in Korean). Retrieved December 21, 2025. SBS 새 드라마 '오늘도 매진했습니다' 내년 방송 박아인·신동미·조우리·우희진 등 합류 [SBS new drama Sold Out on You to air next year Park Ah-in, Shin Dong-mi, Jo Woo-ri, Woo Hee-jin, and others join the cast]
  33. ↑ Support casting:
  34. ↑ Lee, Min-ji (June 27, 2025). '케이팝 데몬 헌터스' 안효섭 "녹음하며 얼굴도 촬영, 진우 캐릭터에 반영" [일문일답] [KPop Demon Hunters Ahn Hyo-seop "Filmed my face while recording, reflected it in Jin-woo's character" [Q&A]]. Newsen (in Korean). Retrieved January 6, 2026.
  35. ↑ Kang, Joo-hee (March 10, 2026). 안효섭·채원빈의 제철 로맨스...'오늘도 매진했습니다' 내달 22일 첫선 [Ahn Hyo-seop and Chae Won-bin's seasonal romance...Sold Out on You premieres on the 22nd of next month] (in Korean). Newsis. Archived from the original on May 19, 2026. Retrieved March 10, 2026.
  36. ↑ Lee, Ju-in (March 17, 2026). 안효섭, 오스카 찍고 안방 컴백...채원빈과 '오늘도 매진했습니다' [Ahn Hyo-seop returns to the small screen after the Oscars...starring with Chae Won-bin in Sold Out on You]. Ilgan Sports (in Korean). Archived from the original on March 17, 2026. Retrieved April 22, 2026.
  37. ↑ Brzeski, Patrick (January 20, 2026). "Netflix Unveils Stacked Korean Content Slate of 33 Series and Films for 2026 (Full List)". The Hollywood Reporter. Retrieved January 21, 2026.
  38. 1 2 Choudhyri, Neerja (April 22, 2026). "Sold Out on You (2026) Netflix Series Review - A Sweet Enemies-to-Lovers Ride". Midgard Times. Retrieved June 8, 2026.
  39. 1 2 Nail, Mamta (April 24, 2026). "Sold Out on You Review: Ahn Hyo-seop, Chae Won-been and Kim Bum's K-Drama Strikes Perfect Balance of Fun & Mystery". Mashable Middle East. Retrieved June 8, 2026.
  40. ↑ Keller, Joel (April 22, 2026). "Stream It Or Skip It: Sold Out on You On Netflix, Where a Burned-Out Career Woman Meets a Grumpy Farmer". Decider. Retrieved June 6, 2026.
  41. ↑ Palat, Lakshana Na (May 29, 2026). "Sold Out on You K-drama review: Ahn Hyo-seop's mushroom romance never quite blooms, Kim Bum left sidelined". Gulf News. Retrieved June 8, 2026.
  42. ↑ "Sold Out on You Review". SocialKetchup. May 29, 2026. Retrieved June 6, 2026.
  43. 1 2 Nielsen Korea ratings:
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