Scholz & Friends

Scholz & Friends
TypeGmbH
IndustryAdvertising
GenreAdvertising agency
Founded1981[1]
FounderJürgen Scholz, Uwe Lang and Michael Menzel
Headquarters
Hamburg and Berlin[2]
,
Germany
Key peopleFrank-Michael Schmidt (CEO)
Revenue93,12 million € (2006)
Number of employees
ca. 1000[3]
ParentWPP plc
Websitewww.s-f.com

Scholz & Friends is one of Europe's largest advertising agencies. The company was founded in Hamburg by Jürgen Scholz, Uwe Lang and Michael Menzel in 1981. Today, the company has dual headquarters in Hamburg-HafenCity and Berlin-Mitte. Scholz & Friends started a joint venture with Commarco which was acquired by WPP in 2011.[4]

Campaigns

Baden-Württemberg

A Nett hier sticker near the entry of the Wat Phra That Doi Suthep Temple in Chiang Mai, Thailand

In 1999, as part of a marketing campaign for the German state of Baden-Württemberg, the company released the slogan "Nett hier. Aber waren Sie schon mal in Baden-Württemberg?" (English: Not bad. But have you ever been to Baden-Württemberg?[a]). In later years, the slogan was re-printed on stickers which have been found globally.[5][6][7]

Other works

Logo as of 2009
Logo as of 2009

Notes

  1. ↑ "Not bad" appears on the official English language version of the stickers; the german "Nett hier" literally translates to "Nice here."

References

  1. ↑ Scholz & Friends, Eine Erfolgsgeschichte seit 1981, Scholz & Friends, Accessdate: November 5, 2010
  2. ↑ Numbers and facts, s-f.com, Retrieved 26. June 2015
  3. ↑ Advertising concession awarded at Berlin Brandenburg Airport, moodiereport.com, May 25, 2010
  4. ↑ "Advertising Age "WPP Buys Commarco, Parent of German Agency Scholz & Friends"". AdvertisingAge. 2011-04-19. Retrieved 2015-05-24.
  5. ↑ "Ein Sticker auf Reisen". Historischer Augenblick (in German). 2023-10-31. Retrieved 2025-06-23.
  6. ↑ stadtkind. "Nett hier. Aber haben Sie schon mal Abwandlungen dieses Aufklebers gesehen?" (in German). Retrieved 2025-06-23.
  7. ↑ Aktuell, S. W. R. (2025-01-03). "Jeder kennt die "Nett hier"-Sticker: Baden-Württemberg auf der ganzen Welt bekannt". SWR Aktuell (in German). Retrieved 2025-06-23.
  8. ↑ "New Logo and Motto for IPC". International Paralympic Committee. 2003. Archived from the original on 6 April 2008. Retrieved 18 August 2015.
  9. ↑ "The Walk of Ideas | Scholz & Friends Berlin GmbH | FC Deutschland GmbH | D&AD Awards 2007 Pencil Winner | Exhibitions | D&AD". www.dandad.org. Retrieved 30 November 2022.


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