PowerBook 100 series

PowerBook 100 series
The PowerBook 150, the second last model of the series
DeveloperApple Computer
Product family
PowerBook
TypeLaptop
ReleasedOctober 1991 (1991-10)
DiscontinuedSeptember 1, 1996 (1996-09-01)
PredecessorMacintosh Portable
SuccessorPowerBook 500 series
RelatedPowerBook Duo series

The PowerBook 100 series is a family of portable Macintosh computers produced by Apple Computer. Introduced in October 1991, the series was the first generation of the company's PowerBook line and initially consisted of the entry-level PowerBook 100, mid-range PowerBook 140, and high-end PowerBook 170.

Apple later expanded the series with models including the entry-level PowerBook 145, 145B, 150, and 190; the mid-range PowerBook 160 and 165c; and the high-end PowerBook 180 and 180c.

The original PowerBook models introduced a redesigned portable computer layout that placed the trackball in front of the keyboard, leaving space for palm rests on either side of the pointing device.

Development

Beginning in 1990, Apple chief executive John Sculley personally oversaw development of the PowerBook project as part of a strategy to increase market share through lower-priced computers and faster product development. Following the commercial success of the Macintosh Classic and Macintosh LC, Sculley sought to apply the same approach to Apple's portable computers.[1]

Sculley began the PowerBook project in 1990 with the goal of releasing the product within one year. John Medica managed engineering for the new laptop, Randy Battat led product marketing, and Neil Selvin headed the marketing effort. At the time, Toshiba and Compaq were among the leading manufacturers of portable computers, with models weighing less than 8 lb (3.6 kg). Apple's team designed the PowerBook to compete with these systems in size and weight.[1]

Apple approached Sony in late 1989 for assistance designing and manufacturing the entry-level PowerBook 100, as Apple lacked sufficient engineering resources to complete the number of products planned for release in 1991.[2] Sony engineers in San Diego and Japan developed the PowerBook 100 from Apple's specifications, largely based on the architecture of the Macintosh Portable.[3][4] Sony completed the project in less than 13 months.[2]

The mid-range PowerBook 140, and high-end PowerBook 170 were developed by the Apple Industrial Design Group between March 1990 and February 1991.[5]

In 1991, notebook computers accounted for 13 percent of DOS PC sales and were the fastest-growing segment of the personal computer market. Apple sought to compete in this market by pricing the PowerBook competitively with DOS notebooks and introducing it on October 21, 1991, at the COMDEX computer expo in Las Vegas, a trade show traditionally focused on DOS-based personal computers, alongside two other models: the mid-range PowerBook 140 and high-end PowerBook 170.[6][7]

Apple allocated a $1 million marketing budget to the PowerBook line. The company used most of the budget for a television advertisement created by Chiat/Day featuring former Los Angeles Lakers player Kareem Abdul-Jabbar using a PowerBook in an airline seat.[1]

The PowerBook line exceeded Apple's sales expectations. The company had targeted sales of more than 200,000 units during the first year,[8] and sold more than 100,000 units by January 1992 despite supply shortages.[9] Revenue from PowerBook sales exceeded $1 billion during the first year after launch, and Apple became the worldwide leader in portable computer shipments.[1]

Successors

The original PowerBook 100, 140, and 170 were replaced in 1992 by the PowerBook 145, 160, and 180, respectively. The PowerBook 160 and 180 added video output, allowing connection to external displays, projectors, and televisions, addressing a limitation of the original models.[10] Apple also introduced the PowerBook Duo series in 1992 as a separate line of compact portable computers.

On February 10, 1993, Apple introduced the PowerBook 165c, the first PowerBook with a color display, followed by the high-end PowerBook 180c on June 7 with a better active-matrix color display. Apple also introduced the PowerBook 145B on June 7 as a lower-cost revision of the PowerBook 145.

The PowerBook 500 series was introduced in 1994 as Apple's mid-range and high-end portable computer line, while the PowerBook 100-series continued as an entry-level option with the PowerBook 150, released the same year. The PowerBook 150 was the final model to use the original PowerBook 100-series form factor and was marketed toward consumers and students.

The PowerBook 190, released in 1995, was the final model to use the 100-series designation but differed substantially from earlier models. It used the enclosure design of the PowerBook 5300 and a Motorola 68LC040 processor.

Design

The PowerBook 100-series used an adaptation of Apple's Snow White design language, which had been used on the company's products since 1984.[5] The portable computers used dark gray enclosures and raised ridges to mirror the lighter colors and recessed lines found on Apple's desktop computers. The ridges also improved grip on the portable computers when they were being carried by hand.[5]

Robert Brunner, Apple's head of industrial design at the time, led the team responsible for the PowerBook's enclosure and trackball design.[11] Brunner said the team designed the PowerBook "so it would be as easy to use and carry as a regular book".[11] The dark granite gray color differed from the beige and platinum gray finishes used by many computers of the period.[11]

The centrally positioned trackball allowed the computer to be operated by both left- and right-handed users. The keyboard was positioned toward the rear of the enclosure, leaving space for palm rests on either side of the pointing device. This layout differed from many portable computers of the period, which placed the keyboard closer to the user with unused space behind it.

Reception and legacy

PC World named the PowerBook 100 series the 10th-greatest PC of all time in 2006.[12] In 2005, US magazine Mobile PC named the PowerBook 100 series its choice as the greatest gadget of all time, ahead of the Sony Walkman and Atari 2600. The publication said they made the selection because of its size, ergonomics, and design that "turned notebook computers into mainstream products and ushered in the era of mobile computing." They also called Apple's decision to move the keyboard toward the screen the "greatest and most lasting innovation" for mobile computers as it provided a more natural resting place for the user's wrists.[13][14][15]

Technical specifications

Listed chronologically, by release date

Timeline

Timeline of portable Macintoshes
Mac transition to Apple siliconApple WatchMac ProPower Mac G5Power Mac G4Power Mac G3Power MacintoshCompact MacintoshMacBook NeoMacBook Pro (Apple silicon)MacBook Air (Apple silicon)MacBook Air (Apple silicon)MacBook Pro (Apple silicon)MacBook Pro (Apple silicon)MacBook Pro (Apple silicon)MacBook Air (Apple silicon)MacBook Pro (Intel-based)MacBook Pro (Intel-based)MacBook Pro (Intel-based)MacBook Pro (Intel-based)MacBook Air (Intel-based)MacBook Pro (Intel-based)MacBook Pro (Intel-based)12-inch MacBookMacBook Pro (Intel-based)MacBook Air (Intel-based)MacBook Air (Intel-based)MacBook (2006–2012)MacBook Pro (Intel-based)MacBook Pro (Intel-based)MacBook (2006–2012)MacBook Air (Intel-based)MacBook Pro (Intel-based)MacBook Pro (Intel-based)MacBook (2006–2012)PowerBook G4PowerBook G4PowerBook G4PowerBook G4PowerBook G3PowerBook G3PowerBook G3PowerBook 3400cPowerBook 1400PowerBook 2400cPowerBook 500 seriesPowerBook 5300PowerBook 190PowerBook DuoPowerBook 500 seriesPowerBook 500 seriesPowerBook 500 seriesPowerBook 500 seriesPowerBook 150PowerBook DuoPowerBook DuoPowerBook 160PowerBook 140PowerBook DuoPowerBook DuoPowerBook 180PowerBook 180PowerBook 160PowerBook 160PowerBook 140PowerBook Duo 230PowerBook Duo 210PowerBook 170PowerBook 140PowerBook 100Macintosh Portable

References

  1. 1 2 3 4 Carlton, Jim (1997), Apple : the inside story of intrigue, egomania, and business blunders (1st ed.), Times Business/Random House, pp. 181–190, ISBN 0812928512, OCLC 36759868, retrieved June 24, 2019
  2. 1 2 Schlender, Brenton R. (November 4, 1991). "Apple's Japanese ally". Fortune. p. 151. Archived from the original on May 27, 2008.
  3. ↑ Rebello, Kathy (October 28, 1991), Apple gets a little more help from its friends. (possible alliance with Sony), BusinessWeek, p. 132
  4. ↑ Ely, Ed (November 25, 1991), Apple's PowerBook: is it late, or perfectly timed?, The Business Journal Serving Greater Sacramento, p. 19
  5. 1 2 3 Kunkel, Paul (1997), AppleDesign : the work of the Apple industrial design group, Graphis Inc, p. 30, ISBN 1888001259
  6. ↑ New Macs headline in Vegas, MacWEEK, October 22, 1990, p. 2
  7. ↑ Gruman, Galen (December 1991). "Macintosh PowerBooks 100, 140, and 170". MacWorld. pp. 130–139. Retrieved July 15, 2026.
  8. ↑ Gore, Andrew (September 24, 1991), Fall product line on track, but PowerBooks could be scarce, MacWEEK, p. 2
  9. ↑ Pollack, Andrew (January 17, 1992), "Apple's Net Is Up 10.3% In Quarter", The New York Times
  10. ↑ Gruman, Galen (December 1991). "Macintosh Powerbooks 100, 140, and 170" (PDF). Macworld: 130. Archived (PDF) from the original on September 15, 2022. Retrieved September 16, 2021.
  11. 1 2 3 Lefton, Terry (November 16, 1992), Bob Brunner. (marketing successes) (The Marketers of the Year), Brandweek, p. 28
  12. ↑ The 25 Greatest PCs of All Time, PC World, August 11, 2006, retrieved August 9, 2008 {{citation}}: |archive-date= requires |archive-url= (help)
  13. ↑ "Top 100 Gadgets of All Time", MobilePCMag, archived from the original on September 14, 2017, retrieved August 4, 2005
  14. ↑ "Apple laptop is 'greatest gadget'", BBC News, February 22, 2005, retrieved May 11, 2008 {{citation}}: |archive-date= requires |archive-url= (help)
  15. ↑ Chaffin, Bryan (February 22, 2005). "Mobile PC: PowerBook 100 #1 Gadget of All Time; iPod #12". The Mac Observer. Archived from the original on June 3, 2006. Retrieved May 16, 2006.
  16. ↑ "Apple PowerBook 100 Specs". Archived from the original on July 8, 2022. Retrieved July 8, 2022.
  17. ↑ Macintosh PowerBook 140: Technical Specifications, archived from the original on August 20, 2012, retrieved July 23, 2022
  18. ↑ "Apple PowerBook 140 Specs". Archived from the original on August 14, 2022. Retrieved July 8, 2022.
  19. ↑ "Apple PowerBook 170 Specs". Archived from the original on July 11, 2022. Retrieved July 9, 2022.
  20. ↑ Macintosh PowerBook 145: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  21. ↑ "Apple PowerBook 145 Specs". Archived from the original on July 8, 2022. Retrieved July 8, 2022.
  22. ↑ "Apple PowerBook 160 Specs". Archived from the original on July 11, 2022. Retrieved July 9, 2022.
  23. ↑ Macintosh PowerBook 180: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  24. ↑ "Apple PowerBook 180 Specs". Archived from the original on July 11, 2022. Retrieved July 9, 2022.
  25. ↑ "Apple PowerBook 165c Specs". Archived from the original on July 12, 2022. Retrieved July 9, 2022.
  26. ↑ Macintosh PowerBook 145B: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  27. ↑ "Apple PowerBook 145b Specs". Archived from the original on July 8, 2022. Retrieved July 8, 2022.
  28. ↑ Macintosh PowerBook 180c: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  29. ↑ "Apple PowerBook 180c Specs". Archived from the original on July 12, 2022. Retrieved July 12, 2022.
  30. ↑ "Apple PowerBook 165 Specs". Archived from the original on July 11, 2022. Retrieved July 9, 2022.
  31. ↑ "Apple PowerBook 150 Specs". Archived from the original on July 8, 2022. Retrieved July 8, 2022.
  32. ↑ Macintosh PowerBook 190: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  33. ↑ "Apple PowerBook 190 Specs". Archived from the original on July 12, 2022. Retrieved July 12, 2022.
  34. ↑ Macintosh PowerBook 190cs: Technical Specifications, archived from the original on July 23, 2022, retrieved July 23, 2022
  35. ↑ "Apple PowerBook 190cs Specs". Archived from the original on July 12, 2022. Retrieved July 12, 2022.