Ocean Drive (magazine)

Ocean Drive
Camille Kostek on the cover of the October 2025 issue
Editor-in-ChiefPaige Mastrandrea Pulichino
CategoriesLifestyle, fashion
Frequency10x per year
PublisherChristie Rhodes
Total circulation50,000 (2017)
Founded1992 (1992)
First issueJanuary 1993
CompanyModern Luxury
CountryUnited States
Based inSouth Florida
Websitemodernluxury.com/miami

Ocean Drive is an American luxury lifestyle and fashion magazine first published in January 1993 by Jason Binn and Jerry Powers[1][2] during the South Beach renaissance, a period marked by the restoration of the Art Deco Historic District, an influx of European fashion houses, and the emergence of Miami as a global center for modeling and nightlife. Focused on the affluent culture of Miami and its surrounding areas, it covers "trends on fashion, beauty, art, travel, real estate, and entertainment",[3] and has been called the "Bible of South Florida" for its decades of celebrity-driven coverage of Miami's social, fashion, and cultural scenes.[4][5] The magazine is published ten times a year. Since 2021, Paige Mastrandrea Pulichino has served as editor-in-chief.[6]

History

Powers brought extensive Miami media experience to the venture, having previously worked as a DJ, founded the alternative culture magazine the Daily Planet in Miami Beach, and collaborated with artists including Andy Warhol and Peter Max.[7] The inaugural cover featured supermodel Claudia Schiffer in a Versace evening gown, a deliberate departure from the conventional city magazine format of best-of lists and local service journalism; from the outset, the founders decreed the cover would instead embrace a worldly glamour reflecting Miami's growing reputation as a global fashion destination.[8] Subsequent covers featured supermodels including Christy Turlington, Linda Evangelista, Naomi Campbell, and Tyra Banks, establishing Ocean Drive as a nationally recognized showcase for the supermodel era that coincided with South Beach's rise. [9] Rather than relying on conventional newsstand sales, Binn employed aggressive promotional tactics to distribute the magazine directly to its target audience, including hiring models to hand out copies along Ocean Drive, a strategy that prefigured the controlled circulation model the magazine continues to use.[10] The magazine's first editor-in-chief was Lori Capullo, who worked from an office above the News Café on Ocean Drive at Eighth Street. Among Capullo's early pursuits was landing an interview with fashion designer Gianni Versace, who maintained a residence at Casa Casuarina on Ocean Drive and was a defining figure of the South Beach scene the magazine chronicled.[1]

In 1998, Binn departed to found Niche Media, under which Ocean Drive was later formally consolidated when Greenspun Media Group acquired both entities and merged the Ocean Drive Media Group into Niche Media Holdings in 2007.[11][12] Powers sold his stake in the magazine around this time and subsequently filed a federal lawsuit against Niche Media, alleging that Binn had interfered with his ability to return to publishing by invoking a noncompete agreement.[1] GreenGale Publishing, as the company had been renamed, was acquired by Modern Luxury in 2017.[13] Over time, Ocean Drive expanded beyond print into digital and live events, and now coexists with its former competitor—now sister publication—MIAMI magazine.

References

  1. 1 2 3 Almond, Steven (February 23, 1995). "The Powers Behind Ocean Drive". Miami New Times. Retrieved July 29, 2019.
  2. ↑ Steighorst, Tom. "S. Florida Getting Magazine-Racked". Sun-Sentinel.com. Retrieved July 29, 2019.
  3. ↑ "Ocean Drive Magazine in Miami, Florida - Advertising Info and Media Kit". oceandrive.com. Retrieved July 29, 2019.
  4. ↑ Munzenrieder, Kyle (November 25, 2011). "Jerry Powers Suing Plum TV Founders". Miami New Times. Retrieved July 31, 2019.
  5. ↑ "Ocean Drive Magazine Women Of Influence Issue Out Now With CBS4's Lisa Petrillo". May 3, 2017. Retrieved July 31, 2019.
  6. ↑ "Paige Mastrandrea Named New Editor-in-Chief of Ocean Drive". January 11, 2021. Retrieved June 22, 2024.
  7. ↑ Weaver, Jay (June 17, 2020). "'It was an adventure': Miami Beach media mogul, former assistant to Dalí dies at 74". Miami Herald. Retrieved May 24, 2026.
  8. ↑ Almond, Steven (February 23, 1995). "The Powers Behind Ocean Drive". Miami New Times. Retrieved May 24, 2026.
  9. ↑ "Ocean Drive's 29-Year Iconic Moments in Photos". Modern Luxury. Retrieved May 24, 2026.
  10. ↑ "Jason Binn". Gawker. Retrieved May 24, 2026.
  11. ↑ World Red Eye (June 29, 2023). "WRE News: Ocean Drive Magazine Relocates from Miami Beach to Coral Gables After 3 Decades". Retrieved September 25, 2025.
  12. ↑ O'Shea, Chris. "Niche Media Sold to Greengale Publishing". Retrieved September 26, 2025.
  13. ↑ Guaglione, Sara (April 18, 2017). "Modern Luxury Buys GreenGale, 'Bustle' Acquires 'Elite Daily'". Retrieved September 26, 2025.
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