Mtavari Arkhi

Mtavari Arkhi/Mtavari Now
Former logo of Mtavari Arkhi
Country Georgia
HeadquartersTbilisi
Programming
LanguagesGeorgian, English
Picture format16:9 HDTV
Ownership
OwnerGiorgi Rurua
Key peopleCEO: Nika Gvaramia (first)
Giorgi Gabunia (last)
Sister channelsRustavi 2 - Founding staff came from Rustavi 2
History
Founded16th of August, 2019 (as the original Mtavari Arkhi) 2 May 2025 (as Mtavari Now, the social media only news outlet)
Launched17 August 2019 (2019-08-17) (Mtavari Arkhi)
FounderGiorgi Rurua[1]
Zaza Okuashvili
Nika Gvaramia
Closed1 May 2025 (2025-05-01) (Mtavari Arkhi)
Links
Websitewww.Mtavari.tv

Mtavari Arkhi (Georgian: მთავარი არხი, literally “Main Channel”) was a Georgian television channel and currently an online news outlet known as Mtavari Now. Established on 17 August 2019, it began airing on 9 September 2019.[2] Zaza Okuashvili owned 40% of the channel,[3] Nika Gvaramia owned 12%. Most of the channel's team consisted of people who left Rustavi 2.

It broadcast throughout Georgia, both terrestrial and via satellite, through cable operators and IP televisions.

On 28 April 2025, it was announced that Mtavari Arkhi would cease broadcasting on 1 May 2025. Its staff received a notification about the permanent suspension of its services.[4][5] Since 15 February 2025 and until the channel's closure, the channel only aired TV series, while all production of live programming ended, owing to a financial crisis. As of May 1, 2025 the channel has ceased all broadcasting operations and is now defunct and out of business.

After the closure, the television channels former group has started "MtavariNow", a news outlet exclusively on social media, mainly YouTube (@MtavariNow), TikTok, and Facebook. Their new logo is the redesigned circular version of the Mtavari Arkhi logo.[6][7]

As for previous social media accounts and other official presences of Mtavari Arkhi - they are mostly abandoned. The YouTube channel acts mainly as a redirection to "WOW Program!" (ვაშა გადაცემა!), however we do not know if Mtavari Arkhi owns WOW Program (or vice versa), or if its just promotion.

Logos

References

  1. ↑ "President Zurabishvili to pardon Mtavari-TV co-founder Rurua on April 27". Agenda.ge. April 21, 2021.
  2. ↑ "ნიკა გვარამიამ არხი დააფუძნა" (in Georgian). fortuna.ge. 17 August 2019. Retrieved 15 September 2019.
  3. ↑ Companies founded by Zaza Okuashvili, purchased 40% of shares of TV company “Mtavari Channel”
  4. ↑ ""მთავარი არხი" მაუწყებლობას წყვეტს - ჟურნალისტები აცხადებენ, რომ განახლება აღარ იგეგმება". formulanews.ge (in Georgian). 2025-04-28.
  5. ↑ "Mtavari Channel officially stops broadcasting today | Statement". mtavari.tv. 1 May 2025. Retrieved 1 May 2025.
  6. ↑ "Mtavari Arkhi suspends live-transmitted programs". 1TV.ge. 15 February 2025. Retrieved 2 May 2025.
  7. ↑ "Okuashvili is shutting down Mtavari Channel". mtavari.tv. 2025-02-15. Retrieved 2025-06-02.
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