Momotaro Jeans

Momotaro Jeans (Japanese: 桃太郎 ジーンズ) is a denim brand established in Kojima, Okayama in 2005 and named after the popular Japanese folk tale of Momotarō,[1] a small boy born from a giant peach.

Momotaro garments can be recognized by various details[2] such as can their signature two white lines, called 'battle strips', across the back pockets of their jeans and jacket sleeves, as well as smaller details such as pink selvedge lines, hidden rivets and custom buttons with Momotaro markings. The pink-line selvedge is placed in reference to their “peach” boy namesake (Japanese: 桃 momo).

Momotarō coming out of a peach in Japanese folklore

The brand ethos is "Made by Hand Without Compromise," which includes the use of Zimbabwean cotton, known for its durability, quality, and unique denim fading characteristics.[3] Momotaro Jeans come with a lifetime warranty.[4][5]

Momotaro Jeans currently operates six stores in Japan (Aoyama, Kōenji, Kojima Ajino, Osaka, Okayama and Kyoto), as well as a global online storefront. Its parent company is Japan Blue.[6]

See also

References

  1. ↑ "Momotaro". Heddels.
  2. ↑ "Momotaro Denim: The Japanese Brand That Earned Its Stripes (Literally)". Japanese Denim Jeans. 2026-04-14. Retrieved 2026-06-11.
  3. ↑ "Momotaro Jeans". Redcast Heritage Co.
  4. ↑ KAGEYAMA, Yuri (November 24, 2024). "Japan's Kojima a mecca for lovers of jeans". Northwest Arkansas Democrat Gazette. Associated Press.
  5. ↑ Kageyama, Yuri (2 October 2024). "Jeans Street: Japan's denim Mecca is drawing in cowboys and hipsters alike". The Independent.
  6. ↑ "Momotaro Jeans – The Pursuit of Authenticity". RLI. 7 October 2024.