Millet (manufacturer)
 | |
| Type | Subsidiary, private |
|---|---|
| Industry | Textile |
| Founded | 1930 in France |
| Headquarters | Annecy-le-Vieux, France |
| Products | Apparel, Backpacks, Gear |
| Parent | Lafuma |
| Website | www |
Millet Mountain Group is a French-based company, headquartered in Annecy, specializing in outdoor equipment such as backpacks and sleeping bags. In 2014, Millet was acquired by Swiss holding Calida group.[1] In January 2022, Calida agreed to sell Millet to Jean-Pierre Millet, grandson of Millet's founder, and Inspiring Sport Capital (ISC), a private equity company dedicated to the sports industry.[2] Completion of the transaction is expected in the second quarter of 2022.
Millet also offers a wide variety of other equipment, earning comparisons to United States–based companies such as Timberland and Columbia Sportswear.
Millet is not related to Millets, a UK chain of shops selling outdoor clothing.[3]
Controversy in Belgium
During the mid-eighties, people wearing colorful shiny nylon down filled winter jackets from Millet felt as if they were imitators of the figurine Bibendum. This phenomenon was very noticeable in Belgium. In 1986 Flemish journalist Paul Jambers made a report for the Flemish TV that highlighted the popularity of the expensive Millet down jackets amongst well-to-do logo-obsessed teenagers in Antwerp schools and the exclusionary social practices that went along with it.[4][5][6] The report had extremely high ratings, led to a nationwide controversy and to the downfall of the Millet down jacket as a status symbol.[4][7]
Brands
In spring 2019, the Millet Mountain Group comprised three historic outdoor and sportswear brands: Millet, a technical brand focused on alpine products; Lafuma, an accessible urban travel brand offering footwear, clothing, accessories, and functional backpacks; and Eider, a protective brand intended for skiing and urban use. The group was part of the Swiss Calida Group, which later found a buyer for the Millet Mountain Group. [8] [9]
References
- ↑ "Outdoor: Why Millet Mountain Group is stepping into urban outer apparel". sportswear-international.com. Retrieved 15 November 2020.
- ↑ "The Calida Group has agreed to sell Millet Mountain Group to Inspiring Sport Capital and a private investor". Lincoln International LLC. Retrieved 12 May 2022.
- ↑ "French alpine brand Millet, inside story". Archived from the original on 5 October 2015. Retrieved 5 October 2015.
- 1 2 "40 jaar geleden: de reportage die de Millet-jas ongewild maakte". VRT Radio 1 De Ochtend. Retrieved 28 June 2026.
- ↑ VRT NWS (6 March 2026). 40 jaar geleden veroorzaakt Paul Jambers ophef met Millet-reportage. Retrieved 28 June 2026 – via YouTube.
- ↑ VRT Heimwee (4 September 2025). Geen logo, geen vrienden | 1986. Retrieved 28 June 2026 – via YouTube.
- ↑ VRT Heimwee (17 March 2026). Snobisme: een delicaat onderwerp. Retrieved 28 June 2026 – via YouTube.
- ↑ "Outdoor: Why Millet Mountain Group is stepping into urban outer apparel". Retrieved 25 August 2026.
- ↑ "Konzentration auf das Segment Bodywear schreitet voran: Calida Group findet Käufer für die Millet Mountain Group". Retrieved 25 August 2026.
External links
- Millet (website in English)
