Mastering the Universe

Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea
AuthorsRoger Sweet
David Wecker
LanguageEnglish
PublisherEmmis Books
Publication dateJuly 11, 2005
Publication placeUnited States
Media typePrint (Paperback)
Pages240 pages
ISBN1-57860-223-8
OCLC59712548
Dewey Decimal688.7/2 22
LC ClassNK4894.3.H46 S94 2005

Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 autobiographical book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.

Description

Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.[1]

References

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