Dewar Cup Aberavon

Dewar Cup Aberavon
Defunct tennis tournament
Event name	Dewar Cup Aberavon (1968–73)
Tour	Open (1968–71) Grand Prix circuit (1972–73)
Founded	1968
Abolished	1973
Editions	5
Location	Aberavon, Wales
Venue	Afan Lido
Surface	Carpet / indoor

The Dewar Cup Aberavon was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit of indoor tournaments held throughout the United Kingdom.

The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons (the whisky company) not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.

Finals

Men's singles

Year	Champions	Runners-up	Score
1968	Bob Hewitt	Owen Davidson	8–6, 6–3
1969	Lew Hoad	Bob Hewitt	9–7 6–1
1970	Gerald Battrick	Vladimir Zednik	6–1, 3–6, 6–1
1971	Bob Hewitt	Gerald Battrick	7–5, 6–4
1973	Mark Cox	Owen Davidson	7–6, 6–2

Women's singles

Year	Champions	Runners-up	Score
1968	Margaret Court	Virginia Wade	6–3, 4–6, 6–4
1969	Virginia Wade	Julie Heldman	6-4, 6-4
1970	Virginia Wade	Ann Haydon-Jones	6–3, 1–6, 7–5
1971	Virginia Wade	Evonne Goolagong	7-6, 6-3
1973	Virginia Wade	Julie Heldman	6-3, 6-1

Women's doubles

Year	Champions	Runners-up	Score
1968	Margaret Court Pat Walkden	Mary-Ann Eisel Winnie Shaw	6-2, 6-3
1969	Ann Haydon-Jones Virginia Wade	Mary-Ann Eisel Julie Heldman	6-3, 6-2
1970	Ann Haydon-Jones Virginia Wade	Françoise Dürr Betty Stöve	6-4, 6-3
1971	Françoise Dürr Virginia Wade	Evonne Goolagong Julie Heldman	7-5 6-4
1973	Marita Redondo Virginia Wade	Julie Heldman Ann Kiyomura	4–6, 6–3, 7–6