Beautiful World (Devo song)

"Beautiful World"
Single by Devo
from the album New Traditionalists
ReleasedOctober 14, 1981 (1981-10-14)
Genre
Length3:35
LabelWarner Bros.
Songwriters
ProducerDevo
Devo singles chronology
"Through Being Cool"
(1981)
"Beautiful World"
(1981)
"Working in the Coal Mine"
(1981)

"Beautiful World" is a song by American new wave band Devo, written by bassist Gerald Casale and vocalist Mark Mothersbaugh. It was released as the second single from their fourth studio album, New Traditionalists (1981). While most of its songs are darker and more direct than on previous Devo albums, "Beautiful World," is an exception, with a message that seems optimistic at first but changes as the song progresses. This is also demonstrated in the song's music video.

In addition to the 7-inch single, "Beautiful World" was also released as a picture disc. This version features the same image of a paper mask of a cosmonaut's face as the standard single sleeve, but is cut in the shape of his head and includes a different B-side: the spoken word "Nu-tra Speaks (New Traditionalist Man)."

Reception

Record World thought the "positive pop piece" continued the band's message of devolution in the form of "a polished, multi-format rocker,"[1] while Tim Griffin of Cabinet Magazine called it a "post-punk, tongue-in-cheek number."[2]

Music video

The music video was inspired by the works of experimental film collagist Bruce Conner.[3][4] The video features the character Booji Boy prominently, as he initially watches scenes of beautiful women, futuristic cars, and other happy elements, which by the end of the song have been replaced by images of race riots, the Ku Klux Klan, World War I, famine in Africa, car crashes and nuclear explosions, putting a much darker slant on the song's lyrics as Casale sings "It's a beautiful world, For you / It's a beautiful world, Not me."

Track listing

7-inch single
No.TitleLength
1."Beautiful World"3:32
2."Enough Said"3:25
Picture disc
No.TitleLength
1."Beautiful World"3:32
2."Nu-tra Speaks (New Traditionalist Man)"2:16

Chart performance

Chart (1981–1982) Position
US Billboard Bubbling Under the Hot 100[5][6] 102
Australia ARIA Top 100[7] 14
New Zealand RIANZ Top 50[8] 15

Cover versions

References

  1. ↑ "Hits of the Week" (PDF). Record World. November 7, 1981. p. 1. Retrieved March 2, 2023.
  2. ↑ Griffin, Tim (Summer 2002). "Colors / Safety Orange". Cabinet Magazine. Retrieved April 5, 2026.
  3. ↑ Bruce Conner - Intro / THREE SCREEN RAY - Art + Music - MOCAtv - The Museum of Contemporary Art on YouTube
  4. ↑ Devo - The Complete Truth About De-Evolution - DVD Talk
  5. ↑ "allmusic ((( Devo > Charts & Awards > Billboard Singles )))". Billboard. Retrieved June 22, 2008.
  6. ↑ Whitburn, Joel. Bubbling Under Singles & Albums (1998): 64
  7. ↑ Kent, David (1993). Australian Chart Book 1970–1992. St Ives, N.S.W.: Australian Chart Book. p. 88. ISBN 0-646-11917-6.
  8. ↑ "charts.nz - Discography Devo". © 2006-2010 Hung Medien / hitparade.ch. Retrieved June 4, 2010.
  9. ↑ Harvey Danger's official YouTube channel
  10. ↑ Information Society's official YouTube channel
  11. ↑ Beautiful World by Rage Against the Machine - Topic on YouTube