Beautiful Michoacán

Beautiful Michoacán
Directed byIsmael Rodríguez
Written byErnesto Cortázar
Álvaro Gálvez y Fuentes
StarringTito Guízar
Gloria Marín
Víctor Manuel Mendoza
CinematographyJosé Ortiz Ramos
Edited byJorge Busto
Music byFrancisco Domínguez
Production
company
Producciones Rodríguez Hermanos
Distributed byClasa Films Mundiales
Release date
  • 1 January 1943 (1943-01-01)
Running time
112 minutes
CountryMexico
LanguageSpanish

Beautiful Michoacán (Spanish: ¡Qué lindo es Michoacán!) is a 1943 Mexican musical comedy film directed by Ismael Rodríguez and starring Tito Guízar, Gloria Marín and Víctor Manuel Mendoza.[1] It was shot at the Clasa Studios in Mexico City and on location around Michoacán. The film's sets were designed by the art director Ramón Rodríguez Granada.

Plot

Gloria (Gloria Marín), a wealthy, highly sophisticated young woman from Mexico City, travels to the state of Michoacán to inspect a rural estate she has recently inherited from her family.[2] Steeped in high-society city habits, she arrives at the property with an arrogant, condescending attitude toward provincial life and rural customs.[3][4] Upon her arrival, she crosses paths with Roque (Tito Guízar), a proud, charming, and highly respected local rancher who manages neighboring properties and deeply values regional traditions.[5][6] Their initial meeting instantly sparks a fierce clash of personalities, as Gloria's urban elitism directly insults Roque's provincial pride, leading to a series of sharp arguments and mutual rejections.[2][4]

Determined to teach the arrogant city woman a lesson in humility, Roque plays along with her demanding whims while subtly orchestrating situations to expose her complete inability to handle rural ranch work.[4][6] The regional dynamic complicates when Santos (Víctor Manuel Mendoza), a hot-tempered and aggressive local suitor, notices Gloria's presence and begins aggressively courting her, sparking intense masculine rivalries with Roque.[5][4] As Gloria spends more time navigating the breathtaking landscapes, horseback rides, and community festivals of Michoacán, her superficial city defenses begin to crumble.[2][3] She witnesses the deep honesty, community solidarity, and artistic richness of the local people, triggering a profound internal moral awakening that forces her to reconsider her vanity.[3][4]

Recognizing her change of heart, Roque realizes he has fallen deeply and unconditionally in love with Gloria, and she gradually reciprocates his romantic feelings.[2][4] However, the budding romance is severely threatened by the jealous Santos, who triggers a volatile confrontation to sabotage their relationship and reclaim Gloria by force.[4] Through a series of fast-paced rural pursuits, public standoffs during a traditional regional celebration, and a final show of bravery by Roque, Santos's aggressive plans are completely neutralized.[4][6] Gloria openly rejects her old high-society life in the capital, choosing instead to stand proudly by Roque's side.[3] The narrative reaches a festive climax as the couple reconciles, celebrating their authentic romantic bond through a grand musical performance that serves as a cinematic homage to the cultural identity, traditional folklore, and natural beauty of Michoacán.[2][4]

Cast

References

  1. ↑ Hellier-Tinoco p.282
  2. 1 2 3 4 5 "Cinema 22 - ¡Qué lindo es Michoacán!". Cinema 22 — Canal 22. Retrieved August 10, 2026.
  3. 1 2 3 4 "¡Qué lindo es Michoacán! (1943)". FilmAffinity. Retrieved August 10, 2026.
  4. 1 2 3 4 5 6 7 8 9 "Crítica de estrenos en la capital: ¡Qué lindo es Michoacán!". Cine-Mundial. XXVIII (1): 18–19. January 20, 1943.
  5. 1 2 "¡Qué lindo es Michoacán! (1943)". IMDb. Retrieved August 10, 2026.
  6. 1 2 3 "¡Qué lindo es Michoacán! (1943) directed by Ismael Rodríguez". Letterboxd. Retrieved August 10, 2026.

Bibliography