2026 FIFA World Cup sponsors

Lay's sponsorship of the 2026 FIFA World Cup in a Kaufland supermarket in Sanok, Poland.

The 2026 FIFA World Cup was an international soccer tournament organized by FIFA, with an expansion over the previous competition from 32 to 48 teams. FIFA-level sponsorship tiers included partners, sponsors, and supporters. There were also regional supporters by geography.

Sponsors for the 2026 event included FIFA's first-ever prediction market sponsor, the Abu Dhabi-based ADI Predictstreet, which launched in time for the tournament.[1][2] However, with no legal availability in the U.S., ADI announced a partnership with Fanatics Markets for a branded hub for the duration of the tournament.[3] Receiving a small fraction of the business of established competitors during the group stage, ADI announced an additional partnership with rival platform Kalshi, which resulted in the companies sharing ADI's ad placements, such as on rotating sideline signs, beginning with the knockout stage.[4][5]

Tournament sponsors

FIFA partners FIFA World Cup sponsors FIFA World Cup supporters

Regional sponsors

North American supporters South American supporters European supporters Asia-Pacific supporters

Domestic sponsors

Atlanta Boston Dallas Guadalajara[37]
Houston Kansas City Los Angeles Monterrey
Mexico City[58] Miami[59] New York/New Jersey Philadelphia[60]
San Francisco Bay Area[69] Seattle[70] Toronto Vancouver[71]

Footnotes

References

  1. 1 2 "ADI Predictstreet named official prediction market partner of the FIFA World Cup 2026". FIFA (Press release). April 2, 2026. Retrieved June 29, 2026.
  2. ↑ Fleming, Margaret (June 23, 2026). "Is Anyone Using FIFA's Official Prediction Market?". Front Office Sports. Retrieved June 29, 2026.
  3. 1 2 King, Bill (May 27, 2026). "Fanatics strikes deal to offer official World Cup prediction markets in U.S." Sports Business Journal. Retrieved July 9, 2026.
  4. ↑ King, Bill (June 26, 2026). "SBJ Betting: Kalshi's $1 billion-a-day World Cup surge". Sports Business Journal. Retrieved June 26, 2026.
  5. 1 2 de la Merced, Michael J. (June 26, 2026). "Kalshi's Next Bet: A World Cup Deal as It Seeks More Growth". The New York Times. Retrieved June 26, 2026.
  6. ↑ "FIFA and adidas extend partnership until 2030". FIFA. November 21, 2013. Archived from the original on June 28, 2017. Retrieved May 10, 2017.
  7. ↑ "Aramco and FIFA announce global partnership". FIFA. April 25, 2024. Archived from the original on April 25, 2024. Retrieved April 25, 2024.
  8. ↑ Matthews, Sam (November 22, 2005). "Coca-Cola renews Fifa football sponsorship until 2022". Campaign. Archived from the original on August 27, 2017. Retrieved May 10, 2017.
  9. ↑ "Hyundai and Kia renew FIFA partnerships until 2030, with Boston Dynamics and Supernal to showcase future mobility solutions". FIFA. May 25, 2023. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
  10. ↑ "Lenovo named Official FIFA Technology Partner". FIFA. Archived from the original on November 4, 2024. Retrieved October 15, 2024.
  11. ↑ "FIFA renews longstanding partnership with Qatar Airways, extending through to 2030". FIFA. November 22, 2023. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
  12. ↑ "FIFA extends global partnership with Visa, including FIFA World Cup 2026". inside.fifa.com. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
  13. ↑
  14. ↑ "FIFA announces Bank of America as Official Bank Sponsor of FIFA World Cup 26". FIFA. Archived from the original on August 16, 2024. Retrieved August 15, 2024.
  15. ↑ "Lay's named Official Sponsor of FIFA World Cup 26 and FIFA Women's World Cup 2027". FIFA. Archived from the original on September 12, 2024. Retrieved September 12, 2024.
  16. ↑ "Hisense continues long-standing partnership with FIFA by becoming FIFA World Cup 26™ Sponsor". FIFA. September 5, 2025.
  17. ↑ "FIFA and McDonald's renew long-standing partnership, with collaboration continuing for FIFA Women's World Cup 2023 and FIFA World Cup 2026". FIFA. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
  18. ↑ "Mengniu extends FIFA Women's World Cup and FIFA World Cup sponsorship until 2030". FIFA. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
  19. ↑
  20. ↑ "Verizon named Official Telecommunication Services Sponsor for FIFA World Cup 26 and Official Tournament Supporter for FIFA Women's World Cup 2027". FIFA. September 24, 2024. Archived from the original on September 24, 2024. Retrieved September 24, 2024.
  21. ↑ "DoorDash named Official Tournament Supporter of the FIFA World Cup 2026 and FIFA Women's World Cup 2027". FIFA. November 18, 2025.
  22. ↑ "Marriott Bonvoy to provide unmatched fan access to FIFA World Cup 2026". FIFA. January 6, 2025.
  23. ↑ "FIFA announces multi-year agreement with Rock-it Cargo as Official Logistics Provider of FIFA World Cup 26". FIFA. Archived from the original on November 21, 2024. Retrieved November 21, 2024.
  24. ↑ "Valvoline Global confirmed as Official FIFA World Cup 26 Supporter". FIFA. Archived from the original on May 30, 2025.
  25. ↑ "Airbnb and FIFA announce major multi-tournament partnership". Inside FIFA. June 12, 2025. Archived from the original on June 15, 2025.
  26. ↑ "American Airlines joins as Official North American Airline Supplier of FIFA World Cup 26™". Archived from the original on April 18, 2025.
  27. 1 2 "Diageo named Official Spirits Supporter in North, Central and South America for FIFA World Cup 26™". FIFA. Archived from the original on May 12, 2025.
  28. 1 2 "ExpressVPN Named Official Supporter of FIFA World Cup 2026™". ExpressVPN.
  29. 1 2 "FIFA and Globant sign expanded partnership to deliver innovative digital services". FIFA. November 25, 2025. Archived from the original on May 3, 2026. Retrieved May 27, 2026.
  30. ↑ "FIFA welcomes The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America". inside.fifa.com. Archived from the original on December 4, 2024. Retrieved December 4, 2024.
  31. 1 2 "FIFA announces Kraken as Official Crypto Exchange Supporter of the FIFA World Cup 2026™". inside.fifa.com.
  32. 1 2 "PIF named as Official Tournament Supporter of FIFA World Cup 2026™". inside.fifa.com.
  33. 1 2 "FIFA announces Salesforce as Official Tournament Supporter of FIFA World Cup 2026™ and FIFA Women's World Cup 2027™". inside.fifa.com.
  34. 1 2 "Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America". inside.fifa.com.
  35. ↑ "Inter Rapidísimo expands partnership as Tournament Supporter of the FIFA World Cup 2026™". inside.fifa.com.
  36. ↑ "Mercado Livre anuncia patrocínio da Copa do Mundo 2026 para América Latina". Máquina do Esporte (in Brazilian Portuguese). June 16, 2026. Retrieved June 16, 2026.
  37. ↑ "Guadalajara Ciudad Sede de la Copa Mundial de la FIFA 2026™". guadalajarafwc26.com.
  38. 1 2 3 4 5 Kelley, Collin (June 11, 2025). "Atlanta marks one year until FIFA World Cup with sponsors, projects". Rough Draft Atlanta. Archived from the original on June 7, 2025.
  39. 1 2 3 4 5 "FIFA World Cup 26 Atlanta™". FIFA 2026 Atlanta. Archived from the original on June 7, 2025.
  40. ↑ Silverman, Alex (September 11, 2025). "Atlanta adds NAPA as World Cup host city supporter". Sports Business Journal.
  41. ↑ "Supporters". May 26, 2026.
  42. ↑ "FIFA World Cup 2026™ in Boston". Meet Boston. Retrieved December 22, 2025.
  43. 1 2 "State Street, Meet Boston, Sanofi named Boston World Cup sponsors". Sports Business Journal. February 25, 2026. Retrieved February 25, 2026.
  44. ↑ Wilen, Holden (June 11, 2025). "Coca-Cola Southwest signs on as Dallas' first World Cup sponsor". Dallas Business Journal. Archived from the original on June 27, 2025.
  45. ↑ Prisbell, Eric (December 3, 2025). "Choctaw becomes Official Dallas World Cup 2026 Host City Supporter". Dallas News. Retrieved December 4, 2025.
  46. 1 2 "Host City Supporters".
  47. 1 2 Prisbell, Eric (February 23, 2026). "UT Southwestern becomes Dallas World Cup 2026 local sponsor". The Dallas Morning News. Retrieved February 23, 2026.
  48. 1 2 3 4 5 "FWC26 Houston | FIFA World Cup 2026 | Houston, TX, USA". FIFA 2026 Houston. Archived from the original on June 17, 2025.
  49. ↑ Traub, Matt (February 10, 2025). "NRG Energy Signs on as Official Houston Supporter for FIFA 2026 World Cup". Archived from the original on March 23, 2025.
  50. ↑ Stipes, Chris (January 30, 2026). "Rice University named Official Houston World Cup 2026 Host City Supporter". Rice University. Retrieved January 30, 2026.
  51. ↑ Bragg, Trason (September 3, 2025). "Sugar Land embraces World Cup fever with new host city supporter role". khou.com.
  52. ↑ "Kansas City leads the way with FIFA Fan Festival™ Concepts, Host City Supporter for the FIFA World Cup 26™". Yahoo. October 28, 2025.
  53. 1 2 3 4 5 6 "Host City Supporters". FIFA World Cup 26™ Kansas City. Retrieved November 20, 2025.
  54. 1 2 Dornbrook, James (June 11, 2025). "KC unveils Purina and Populous as World Cup sponsors". Kansas City Business Journal. Archived from the original on June 17, 2025. Retrieved June 17, 2025.
  55. 1 2 3 4 "FIFA World Cup 26 Los Angeles™". Los Angeles FIFA World Cup 26™ Host Committee. Retrieved December 10, 2025.
  56. ↑ "LA Tourism | Discover Los Angeles". Los Angeles Tourism & Convention Board.
  57. ↑ Ashford, Andy (June 6, 2025). "LA Metro Joins The Los Angeles Sports & Entertainment Commission As The Official Public Transit Provider For The Los Angeles World Cup 2026 Host City".
  58. ↑ "Host City Mexico City: The heart of the FIFA World Cup 26™". Mexico City FIFA World Cup 26. Retrieved May 3, 2026.
  59. ↑ "FIFA World Cup 2026 Miami Host Committee". FIFA World Cup 2026 Miami Host Committee.
  60. ↑ Silverman, Alex (January 30, 2026). "Eagles, Comcast among Philadelphia eight World Cup supporters". Sports Business Journal.
  61. ↑ Bergeron, Tom (December 9, 2025). "Bristol Myers Squibb is latest N.J. company to sign on as supporter of Host Committee". BINJE. Retrieved February 25, 2026.
  62. ↑ "Hackensack Meridian Health Named Official New York New Jersey World Cup 2026 Host City Supporter, Championing Community Health and Investment". Hackensack Meridian Health. December 8, 2025.
  63. ↑ "Home". FIFA World Cup 2026™ NYNJ. May 28, 2025.
  64. ↑ "Onyx Equities announced as first Official New York New Jersey World Cup 26 Host City Supporter". FIFA World Cup 2026™ NYNJ. July 16, 2025.
  65. ↑ "Paul, Weiss Launches Dedicated Sports Practice; Named Official Law Firm of the New York New Jersey World Cup 2026 Host Committee". Paul, Weiss. October 20, 2025.
  66. ↑ Bergeron, Tom (December 4, 2025). "PSEG ready to power FIFA World Cup". BINJE. Retrieved December 10, 2025.
  67. ↑ "Related Companies announced as an Official New York New Jersey World Cup 2026 Host City Supporter | Related". www.related.com.
  68. ↑ Joyce, Ethan (January 19, 2026). "Sports Illustrated joins as official sponsor of NY/NJ Host Committee for 2026 FIFA World Cup". Sports Business Journal.
  69. ↑ "FIFA World Cup 26™". Bay Area Host Committee. Archived from the original on June 17, 2025.
  70. ↑ "Seattle FIFA World Cup 2026". seattlefwc26.org. Archived from the original on June 18, 2025.
  71. ↑ "Vancouver announces world-class Host City Supporter lineup ahead of FIFA World Cup 2026™". www.vancouverfwc26.ca.
  72. ↑ "City of Toronto partners with Humber Polytechnic on local delivery of FIFA World Cup 2026™ Host City volunteer program". City of Toronto. August 28, 2025.
  73. 1 2 3 "FIFA World Cup 26™ Toronto". City of Toronto.
  74. ↑ "City of Toronto signs Ontario Power Generation as first Official FIFA World Cup 2026™ Toronto Host City Supporter". City of Toronto. June 10, 2025. Archived from the original on June 27, 2025.
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