Marc Oliver Opresnik

Marc Oliver Opresnik
Marc Oliver Opresnik at the Cambridge Judge Business School of the University of Cambridge
Born (1969-09-27) September 27, 1969
Duisburg, Germany
EducationUniversity of Hamburg
OccupationsAuthor, Marketing Professor, Researcher
Known formarketing

Marc Oliver Opresnik (/oʊˈprɛsnɪk/ oh-PRESS-ik;[1] born September 27, 1969) is a German marketing scholar and professor of business administration at the Lübeck University of Applied Sciences. His work focuses on marketing, social media, communication, and negotiation. He has co-authored several books with American marketing professor Philip Kotler, including Marketing Management and Marketing: An Introduction.

Career

Opresnik studied business administration at the University of Hamburg, where he received his doctorate in 1988 with a dissertation on ”Corporate Culture in the USA and Germany“. He has worked for ten years in management and strategy positions at a global corporation.

Since 2008, Opresnik has been Professor of Business Administration, with a focus on marketing and management at the Technische Hochschule Lübeck, a public corporation. He is also serves as Deputy Director at the Institute for Entrepreneurship and Business Development.[2] In addition, he is a visiting professor and affiliate member to other international universities such as Regent's University London and East China University of Science and Technology in Shanghai.

Since 2013 Opresnik has been a director of the board of SGMI Management Institut St. Gallen in Switzerland.[3]

He is a member of the editorial boards of various academic journals, including Transnational Marketing Journal and Innovative Marketing.[4][5]

In May 2025, he received the honorary professorship in Strategic Marketing and Leadership at the New Delhi Institute of Management (NDIM) in India.[6]

In June 2025, Opresnik was appointed as a Global Thought Leader to the Academic Speakers Bureau of the London School of Economics (LSE).[7]

In the same year, Opresnik developed the strategic framework PIVOTAL Infinity Marketing Canvas, which integrates key elements of marketing, strategy, and leadership. The term was registered as a European Union trademark under his name with the European Union Intellectual Property Office (EUIPO) in July 2025.[8]

Selected publications

  • Marc Oliver Opresnik, Svend Hollensen (2010). Marketing – A relationship perspective. Munich: Vahlen.
  • Marc Oliver Opresnik, Carsten Rennhak (2011). Grundlagen der Betriebswirtschaftslehre. Heidelberg, New York, London: Springer.
  • Marc Oliver Opresnik (2014). The Hidden Rules of Successful Negotiation and Communication. Heidelberg, New York, London: Springer.
  • Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik (2014). The Quintessence of Marketing. Heidelberg, New York, London: Springer.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2015). Marketing Management, 14th edition. Pearson.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Svend Hollensen (2015). Marketing – A relationship perspective, 2nd edition. Munich: Vahlen.
  • Marc Oliver Opresnik, Carsten Rennhak (2016). Marketing: Grundlagen. Heidelberg, New York, London: Springer.
  • Gary Armstrong, Marc Oliver Opresnik, Philip Kotler (2016). Marketing: An Introduction, Global Edition, 13th edition. Prentice Hall.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Oguz Yilmaz (2016). Die Geheimnisse erfolgreichen Online-Marketings mit YouTube. Social-MediaErfolgsstrategien für Unternehmen und Unternehmer. Heidelberg, New York, London: Springer.
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2017). Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) (English ed.). Opresnik Management Consulting.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2017). Marketing Management, 15th edition. Pearson.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Svend Hollensen (2017). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 3). Independently published.
  • Marc Oliver Opresnik (2018). Convinced! Communicate, present and negotiate successfully: Inspire people and achieve more (Opresnik Management Guides, Band 7). Independently published.
  • Marc Oliver Opresnik, Svend Hollensen (2018). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 8). Independently published.
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2019). Social Media Marketing: A Practitioner Guide, 3rd edition (Opresnik Management Guides Book 11) (English ed.). Opresnik Management Consulting.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.
  • Marc Oliver Opresnik, Svend Hollensen (2020). Marketing: Principles and Practice: A management-oriented approach, 3rd edition (Opresnik Management Guides Book 18) (English ed.). Opresnik Management Consulting.
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). Social Media Marketing: A Practitioner Guide, 4th edition (Opresnik Management Guides) (English ed.). Opresnik Management Consulting.{{cite book}}: CS1 maint: multiple names: authors list (link)
  • Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2025). PIVOTAL Strategy: The Infinity Marketing Canvas and Framework, 1st edition (Opresnik Management Guides) (English ed.). Opresnik Management Consulting.{{cite book}}: CS1 maint: multiple names: authors list (link)

References

  1. ↑ "World Marketing Summit 2017 Singapore - Marc Oliver Opresnik". YouTube. October 15, 2017. Retrieved December 30, 2019.
  2. ↑ "Das Team". bio-med-tec.de. Retrieved April 8, 2019.
  3. ↑ "Executive Board". sgmi.ch. Retrieved April 30, 2019.
  4. ↑ "Transnational Market". Retrieved August 7, 2025.
  5. ↑ "Business Perspectives". Retrieved August 7, 2025.
  6. ↑ "NDIMDelhi". Retrieved July 6, 2025.
  7. ↑ "Academic Speakers Bureau". Retrieved July 2, 2025.
  8. ↑ "European Union Intellectual Property Office". Retrieved August 9, 2025.
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