Xponential Fitness
| Type | Public |
|---|---|
| NYSE: XPOF | |
| Industry | Fitness |
| Founded | August 11, 2017 |
| Headquarters | Irvine, California |
| Key people | Mikey Nuzzo CEO |
Number of employees | 690 (2023) |
| Subsidiaries | Club Pilates StretchLAB BFT Pure Barre YogaSix Lindora |
| Website | www |
Xponential Fitness is a leading curator of globally and nationally recognized boutique fitness brands. Its franchises operate in 49 U.S. states and 31 countries with more than 3,000 studios open. The company is headquartered in Irvine, California.
Overview
The company was founded by Anthony Geisler, who served as CEO until early 2025. Geisler had resigned following a suspension.[1] Geisler was replaced by Mark King, who formerly served as Taco Bell CEO.[2]
Xponential Fitness grew out of Club Pilates, which Anthony Geisler had acquired in 2015[3] before formally establishing Xponential Fitness LLC in August 2017 as a multi-brand boutique fitness franchisor.[4]
Xponential owns and operates 5 subsidiary brands. These include Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT.[5] Pure Barre was purchased by Xponential in 2018.[6] Xponential sold off 4 subsidiary brands to Extraordinary Brands: Row House in 2024, CycleBar in 2025, Rumble in 2025, and Lindora in 2025.
In March 2025, Xponential Fitness posted a net loss of US$98.7 million for the full year and restated its 2023 financial position. In its 2026 annual report, the company reported a continued net loss of US$53.7 million for 2025.[7] This was against a profit of US$37.5 million in 2023.[8]
References
- ↑ White, Tom. "Market Moves: Xponential CEO Exit Leads Wave of Fitness Industry Leadership Changes". Detroit Metro Times. Archived from the original on 2025-04-30. Retrieved 2025-04-24.
- ↑ Michaels, Laura. "Xponential Fitness Taps Former Taco Bell Chief as New CEO". Financial Times.
- ↑ Chowdhry, Amit. "How This Dot-Com Millionaire Built A Massive Fitness Empire". Forbes. Retrieved 2026-06-16.
- ↑ Michaels, Laura (2018-11-02). "Xponential Adds Pure Barre to Fitness Brand Portfolio". franchisetimes.com. Retrieved 2026-06-16.
- ↑ Hamanaka, Kari. "Xponential Fitness Gets Wall Street Workout". Orange County Business Journal.
- ↑ "Private Equity-Backed Xponential Fitness Buys Pure Barre". WSJ.
- ↑ "Xponential Fitness, Inc. Announces Fourth Quarter and Full Year 2025 Financial Results". Archived from the original on 2026-03-09. Retrieved 2026-06-16.
- ↑ Hudson, Kath. "Xponential Fitness CEO Mark King says he has full confidence in his team as losses hit $98.7 million". Health Club Management.