Numerator (company)
 | |
| Type | Private |
|---|---|
| Industry | Market research |
| Founded | 2017 |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Eric Belcher (CEO) |
| Products |
|
| Owner | Bain Capital |
| Subsidiaries | Worldpanel by Numerator |
| Website | numerator |
Numerator is an American consumer data and market research company headquartered in Chicago, Illinois.[1] It has operations in the United States, Canada, and Germany.[2][3]
History
Numerator was formed in 2017 through the acquisition of the company by Vista Equity Partners, and adopted its current name in 2018.[4] Eric Belcher was appointed chief executive officer in 2019.[5]
In 2020, Numerator acquired Information Machine, which was later renamed Numerator Link (NuLink). Bain Capital acquired Numerator from Vista Equity Partners in 2021.[6]
In January 2025, Numerator absorbed Kantar Worldpanel and in July 2025 Numerator renamed the international company as Worldpanel by Numerator.[7] In May 2025, Numerator expanded its operations to Germany with the launch of its Receipt Hog app.[8]
In 2026, Numerator introduced Nexa, a conversational AI agent for querying its Insights platform.[9]
Operations
Numerator's longitudinal data is drawn from its Total Commerce Panel of about 200,000 U.S. households, weighted to reflect U.S. Census demographics.[10][11] Panelists submit paper and digital receipts through Numerator's Receipt Hog app, which uses automated processing and machine learning to extract and classify purchase data.[12][13]
Its main products include Numerator Insights, a software-as-a-service platform for accessing and analyzing purchase data, and Verified Voices, a survey research platform that recruits respondents from its verified-buyer panel.[14]
References
- ↑ "How do consumers use ESG disclosure? Evidence from a randomized field experiment with everyday product purchases". ScienceDirect.
- ↑ Roeder, David (January 28, 2020). "First office tenant signs for refurbished Macy's floors". Chicago Sun-Times.
- ↑ Palmer, Kim (February 24, 2020). "Global firm Numerator will increase workforce in Highland Hills".
- ↑ Cooper, Laura (June 29, 2017). "Market Track Seals First Deal as Vista Portfolio Company". Wall Street Journal.
- ↑ Barker, Dalton (June 17, 2019). "New CEO for former Market Track". Crain's Chicago Business.
- ↑ Barbaglia, Pamela; Holton, Kate (April 19, 2021). "Exclusive: Britain's Kantar nears $1.5 billion deal to buy Vista-backed Numerator, sources say". Reuters.
- ↑ Thomas, Nick (January 14, 2025). "Worldpanel to Merge into Numerator".
- ↑ Thomas, Nick (March 31, 2025). "Numerator Expands to Europe with German Launch".
- ↑ "Numerator announces September 2026 launch of Nexa, conversational AI to accelerate consumer insights".
- ↑ Barbaglia, Pamela; Holton, Kate; Sandle, Paul (April 19, 2021). "Britain's Kantar clinches deal to buy Vista-backed Numerator". Reuters.
- ↑ Conick, Hal (October 7, 2024). "The Stories Inside the Data".
- ↑ Constine, Josh (October 21, 2013). "InfoScout Tells Brands Who Buys What By Getting Meatspace Shoppers To Photograph Receipts".
- ↑ Chintala, Sai Chand; Liaukonytė, Jūra; Yang, Nathan (May 31, 2024). "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy". Marketing Science. 43 (3): 506–522. doi:10.1287/mksc.2022.0292 – via pubsonline.informs.org.
- ↑ Thomas, Nick (October 28, 2024). "Numerator Launches Verified Buyer Platform".