World Spirits Alliance
| Formation | 2019 |
|---|---|
| Type | Trade association |
| Legal status | Non-profit association |
| Headquarters | Grand-Lancy, Switzerland[1] |
| Members | 30 |
Secretary General | Marie Audren |
President | Rodolfo González |
CEO | Helen Medina |
| Website | https://worldspiritsalliance.com/ |
History
On July 10, 2019 a number of trade organisation and companies including the Scotch Whisky Association, Pernod Richard and Diageo came together to form the World Spirts Alliance.[3]
On April 20, 2026 Helen Medina was appointed as C.E.O of the World Spirit Alliance[4]
Economic
In 2023, the World Spirits Alliance (WSA) released a report on counterfeit alcohol, revealing that 26% of global spirits consumption is illicit. The rate is as high as 46% in countries such as India. The report also found that in 2012, the UK lost £218 million (US$270 million) due to counterfeit alcohol, according to the EU’s Intellectual Property Office. These losses increased during the COVID-19 pandemic as criminals became more sophisticated. Today, countries and producers are countering this threat by deploying various protection systems, including authentication, traceability, and security features such as smart labels and tamper-evident lids.[5]
On July 10, 2024, Oxford Economics and IWSR Drinks Market Analysis conducted a study on behalf of the WSA titled the WSA Global Economic Impact Study. The study found that global spirits contributed $730 billion to global GDP in 2022 and supported 36 million jobs worldwide. It also showed that the sector generated $390 billion in taxes — equivalent to the tax intake of a top 20 economy — while manufacturers spent $120 billion with their suppliers, more than half of which went to agriculture.[6]
Members
Founding Members
The World Spirts Alliance has 16 founding members globally including; Spirits Europe, Asia Pacific International Wines and Spirits Alliance, Camara Nacional de la Industria Tequilera, Scotch Whisky Association, Association of Canadian Distillers, Pernod Ricard, Diageo, International Spirits and Wines Association of India, Japanese Spirits Liquor Makers Association, Brown-Forman, Distilled Spirits Council of the US, Spirits New Zealand, Rémy Cointreau, Beam Suntory, Spirits and Cocktail Australia, Campari and Edrington[2]
Current Membership
As of 2026 the World Spirits Alliance has 30 members[7]
| No | Name | Country/Region |
|---|---|---|
| 1. | Bacardi Limited | Bermuda |
| 2. | Brown-Forman | United States |
| 3. | Campari Group | Italy |
| 4. | Diageo | United Kingdom |
| 5. | Edrington | United Kingdom |
| 6. | Jägermeister | Germany |
| 7. | Moët Hennessy | France |
| 8. | Pernod Ricard | France |
| 9. | Rémy Cointreau | France |
| 10. | Sazerac | United States |
| 11. | Suntory Global Spirits | Japan |
| 12. | William Grant & Sons | United Kingdom |
| 13. | Asociación de Bebidas Espirituosas de Latinoamérica y el Caribe | Caribbean |
| 14. | American Distilled Spirits Alliance | United States |
| 15. | Associação Brasileira de Bebidas | Brazil |
| 16. | Asia Pacific International Spirits & Wine Alliance | Asia Pacific |
| 17. | Bureau National Interprofessionnel du Cognac | France |
| 18. | Cámara Nacional de la Industria Tequilera | Mexico |
| 19. | Distilled Spirits Council of the United States | United States |
| 20 | Drinks Ireland | Ireland |
| 21. | The Foreign Spirits Producers Association Limited | Hong Kong |
| 22. | Brazilian Institute of Cachaça | Brazil |
| 23. | International Spirits & Wines Association of India | India |
| 24 | Japan Spirits & Liqueurs Makers Association | Japan |
| 25. | Korean Liquor Industry Association | South Korea |
| 26. | South African Liquor Brandowners Association | South Africa |
| 27. | Spirits & Cocktails Australia | Australia |
| 28. | Spirits Canada | Canada |
| 29. | Spirits Europe | Europe |
| 30.. | Spirits New Zealand | New Zealand |
See also
References
- ↑ "World Sprits Alliance". North Data.
- 1 2 Kiely, Melita (2019-07-10). "Groups unite to form World Spirits Alliance". The Spirits Business. Retrieved 2026-04-17.
- ↑ "Spirits giants join to form World Spirits Alliance - Drinks International - The global choice for drinks buyers". m.drinksint.com. Retrieved 2026-04-17.
- ↑ Kiely, Melita (2026-04-20). "The big interview: Helen Medina on leading the WSA". The Spirits Business. Retrieved 2026-06-06.
- ↑ Bates, Joe (2023-02-27). "How smart packaging is winning the war against counterfeit alcohol - Market Intel". Global Drinks Intel. Retrieved 2026-06-06.
- ↑ "Spirits Industry Powers Global Economy with US$730 Billion GDP Contribution | Business Wire". via.tt.se (in Swedish). Retrieved 2026-06-06.
- ↑ "World Spirits Alliance". BigAlcohol Exposed. Retrieved 2026-04-17.