Whip Media

Whip Media Group
IndustryEntertainment, technology
Founded2019
FounderRichard Rosenblatt
Headquarters
Santa Monica
,
California
Area served
United States
Key peopleWelby Chen (CEO)
SubsidiariesTV Time
Websitehttps://whipmedia.com/

Whip Media Group is a privately held American company that serves as a data broker selling collected personal data, while also developing enterprise software solutions for content distribution.[1] It operates physical offices in the US, the UK, and the EU.

Background

Whip Media Group is the result of a consolidation of the mergers by the parent company of TV Time, a tracking platform for user data about TV shows and films acquired by the venture in 2016; TheTVDB, a user-generated TV-related mass media database;[2] and Mediamorph, a data tracking and content distribution company operating in the video on demand market. It was founded following the former's acquisition of the latter in October 2019.[1][3][4]

The fast growth, in part entailed by $65 million raised venture capital financing,[2] resulted in the increase in its workforce, growing from 35 to 155 employees from July 2018 to January 2020.[5][6] In January 2020 Whip Media raised another $50 million from Eminence Capital and Raine Ventures.[2]

On February 19, 2025, the company was acquired by Blue Torch Capital described as "a direct lend[er] to ‘companies in transition.'"[1][7] The company then shut down TV Time on July 15, 2026 citing financial inability to host it sustainably.[8]

Leadership

As of its founding its CEO was Richard Rosenblatt. In June 2023, Carol Hanley was appointed CEO, succeeding Rosenblatt.[9] In February 2025, Welby Chen replaced her in the role.[1][10]

References

  1. 1 2 3 4 Arnold, Thomas K. (February 17, 2025). "Carol Hanley Departs Whip Media After Eight Years, the Last Two as CEO". Media Play News. Retrieved April 21, 2026.
  2. 1 2 3 Amore, Samson (January 30, 2020). "Whip Media Raises $50 Million". Los Angeles Business Journal.
  3. ↑ Spangler, Todd (October 15, 2019). "TV Time Acquires Mediamorph, Merging TV and Film Analytics With Content Distribution (EXCLUSIVE)". Variety.
  4. ↑ Spangler, Todd (January 29, 2020). "Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals". Variety.
  5. ↑ https://techcrunch.com/2018/07/31/tv-time-debuts-an-analytics-platform-for-the-streaming-era/
  6. ↑ Perez, Sarah (January 29, 2020). "Whip Media Group, parent to TV show tracking app TV Time, raises $50M". TechCrunch.
  7. ↑ Hodson-Walker, Jonathan (February 26, 2025). "Technology Private Placement and M&A Transactions Review Week Ending Feb 23, 2025". Silverwood Partners. Retrieved April 21, 2026.
  8. ↑ "The end of TV Time? Popular tracking app announces shutdown". The Express Tribune. July 2, 2026. Retrieved July 16, 2026.
  9. ↑ Spangler, Todd (June 28, 2023). "Whip Media Names Carol Hanley CEO, Richard Rosenblatt Becomes Executive Chair". Variety.
  10. ↑ https://whipmedia.com/news/whip-media-appoints-welby-chen-as-chief-executive-officer/
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