VroomGirls

VroomGirls is an American online automobile magazine targeting the female auto buyer.[1]

History and profile

The site was founded on October 18, 2011, by editor-in-chief Tara Weingarten, a longtime automotive journalist and formerly author of the "Road Test" car review feature for Newsweek magazine.[2][3] The magazine is headquartered in Los Angeles.[3]

In their columns about VroomGirls, Forbes and The Dallas Morning News pointed out that women buy a large percentage of all new cars and influence most of the rest of the purchases,[4][5] and that marketers of auto-related products prefer targeted advertising venues.[5][6] As Psychology Today columnist E.E. Smith observed", what matters to the male buyer may be quite different from what matters to us girls."[7][8]

The VroomGirls website has twice been named a Webby Award honoree in the Car Sites & Car Culture category. In 2014, it was one of just six sites so honored, and in 2013 it was one of seven.[9]

VroomGirls features new car reviews, auto-buying advice,[10] driving tips[11] and information on getting value and enjoyment from automobiles.[12][13][14]

In October 2011, VroomGirls entered into an agreement with TrueCar to sell automobiles via the VroomGirls website.[15]

The site created its first Cars of the Year "Vroomie" awards in December 2011.

References

  1. ↑ VroomGirls: New automotive website for women | Drive, She Said
  2. ↑ Interview with Tara Weingarten, VroomGirls| socalTECH.com
  3. 1 2 "VroomGirls.com Helps Women Make Informed Car-Buying Decisions". BusinessWire. Los Angeles. October 18, 2011. Retrieved November 14, 2015.
  4. ↑ "Transformers: Women And The Automotive Industry". Forbes. May 18, 2010. Retrieved May 18, 2010.
  5. 1 2 "Vroomgirls beckons to women who care about cars". Dallas News. December 10, 2011. Retrieved December 10, 2011.
  6. ↑ Specialized websites beckon to women who care about cars – Los Angeles Times
  7. ↑ "What Does A Vroomgirl Want?". May 2012. Retrieved May 1, 2013.
  8. ↑ "Car Site for Women". Cool Business Ideas.
  9. ↑ "Car Sites & Car Culture". 2013. Retrieved May 15, 2010.
  10. ↑ "VroomGirls.com Helps Women Make Informed Car-Buying Decisions." Marketing Weekly News November 5, 2011)
  11. ↑ "The Augmentation of Female Influence in the Automotive Industry." Zawya. 14 October 2014.
  12. ↑ Vroom Girls is a website for women who love cars PureWow National
  13. ↑ Drinking and Driving: Women, Be Careful on New Year’s Eve | Williamsville Wellness
  14. ↑ "Top 10 cars for women". Chron.
  15. ↑ "TrueCar Partners with VroomGirls to Help Improve Car Buying Experience for Women" (Press release). 2011. Retrieved October 19, 2011.

This page is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.