Violet Grey
| Industry | Consumer goods |
|---|---|
| Founded | 2013 |
| Founder | Cassandra Grey |
| Headquarters | Los Angeles |
| Products | Beauty |
| Website | www |
Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey.[1] The company combines magazine style content and shopping for beauty products.[2]
Violet Grey hosts a magazine style blog called the Violet Files, where beauty insiders and celebrities discuss the products they use. In March 2021 this was presented as a 16-question interview with Virgil Abloh[3]
History
Violet Grey was acquired by Farfetch in 2022. In September 2024, the company returned to founder-led ownership when Cassandra Grey reacquired the company alongside private equity investor Sherif Guirgis, who assumed the roles of Chairman and Chief Executive Officer.[4]
In early 2025, Violet Grey completed the acquisition of The Detox Market, a curated clean beauty retailer with locations in the U.S. and Canada.[5]
The company opened a flagship store on Madison Avenue in New York City in June 2025 and established a shop-in-shop at the luxury retailer Hirshleifers in Manhasset, New York.[6][7]
In April 2026, Violet Grey announced its UK launch, including an experiential installation at British department store Harvey Nichols.[8]
Collaborations
Violet Grey has partnered with Jasmine Tookes, Melanie Griffith, January Jones, Kim Kardashian, and Rosie Huntington-Whiteley.[9]
Emma Roberts had a Violet Grey photoshoot when she was six months pregnant.[10]
References
- ↑ Chikhoune, Ryma (March 26, 2021). "Cassandra Grey Pivots Amid Store Closure".
- ↑ Robert, Yola. "How Cassandra Grey Built Violet Grey Without Going To Business School". Forbes.
- ↑ "'Violet Grey 2.0': The luxury beauty retailer charts a new path to growth". March 1, 2021.
- ↑ Scott, Nateisha (2024-09-16). "Violet Grey founder buys business back from Farfetch". Vogue. Retrieved 2026-01-09.
- ↑ Manso, James (2025-08-27). "Violet Grey Is Snapping Up Cos Bar, Detox Market: Sources". WWD. Retrieved 2026-01-09.
- ↑ Murden, Kiana (2025-07-22). "Just Browsing: Violet Grey Brings California Cool to the Upper East Side". Vogue. Retrieved 2026-01-09.
- ↑ Caldwell, Georgina (2024-11-21). "Violet Grey partners with Hirshleifers". Global Cosmetics News. Retrieved 2026-01-09.
- ↑ Rae, Sophie (2026-03-30). "Violet Grey Is Launching in the UK: What to Expect From the Hollywood Beauty Retailer". BeautyNewsDaily. Retrieved 2026-04-03.
- ↑ Orofino, Emily (August 16, 2015). "Kim Kardashian Transforms Into Cleopatra For Stunning Photo Shoot". POPSUGAR Beauty.
- ↑ Freund, Tatjana (March 18, 2021). "Emma Roberts Is a Sultry Brunette in a New Violet Grey Shoot". Marie Claire Magazine.