Vexbolts

Vexbolts
Photo of Vexbolts in 2026
TikTok information
Page
Followers4.9 million
Last updated: March 26 2026

Vexbolts is an American social media personality and TikTok creator known for viral gaming and meme-related videos, particularly content derived from Fortnite and his catchphrase "let him cook".[1][2] He became the subject of the viral "Vexbolts mass unfollowing" campaign in late 2024 and early 2025, a TikTok trend that drew millions of temporary followers before a mass unfollow on New Year's Eve.[3][4]

Career

Vexbolts rose to prominence in 2023 after a clip of him playing Fortnite went viral, with the creator shouting "let him cook", a viral phrase that became closely associated with his online persona.[1] After joining TikTok in 2021, he built an audience through gaming videos and meme posts derived from popular trends.[2]

In late 2024, his content became increasingly associated with internet memes and "brain rot" humor, contributing to both his popularity and criticism online.[5]

Vexbolts mass unfollowing

In December 2024, Vexbolts became the target of a viral TikTok campaign urging users to unfollow him at 11:59 p.m. EST on December 31 so that he would be "left in 2024".[6] The campaign spread rapidly through TikTok comments and videos, often using the copypasta "Vexbolts mass unfollowing Dec 31st, spread the word".[3]

Although the campaign was intended to reduce his audience, coverage by multiple outlets noted that it had the opposite effect. His follower count reportedly rose from around 1 million or 1.5 million to more than 8.5 million, before the mass unfollowing began.[7][8]

After midnight on January 1, 2025, Vexbolts lost millions of followers, including roughly 1 million in seconds according to reports, but still retained a larger audience than before the campaign began.[8] Variety described the episode as an example of self-aware online promotion that turned hostile attention into audience growth.[9]

TikTok Live record

On December 31, 2024, Vexbolts staged a "funeral" livestream on TikTok as the unfollowing event approached. According to Dexerto, the stream reached 996,200 concurrent viewers, which the publication said may have set a TikTok Live viewership record and ranked among the highest-viewed livestreams on record.[10]

Collaborations

As the unfollowing campaign gained attention, Vexbolts collaborated with several large creators and brands. One of the most popular collaborations was with YouTube creator MrBeast, who appeared in a December 31, 2024 TikTok video joining the "left in 2024" joke. Dexerto reported that the video received more than 74 million views in less than one day.[11]

Variety later reported that MrBeast appeared in three videos with Vexbolts to promote Lunchly meal kits, with the posts drawing about 151 million views combined in a few days.[9]

References

  1. 1 2 Leib, Rebecca (January 3, 2025). "What Is The Vexbolts Mass Unfollowing Event? MrBeast Weighs In". The Daily Dot. Retrieved March 26, 2026.
  2. 1 2 "Explainer: The Vexbolts unfollowing trend explained". 7NEWS. December 31, 2024. Retrieved March 26, 2026.
  3. 1 2 "Vexbolts Mass Unfollowing December 31st, 2024". Know Your Meme. Retrieved March 26, 2026.
  4. ↑ "Have you heard? MrBeast gives permission to repost his videos, and Nelk gives vapes to villagers". Tubefilter. January 10, 2025. Retrieved March 26, 2026.
  5. ↑ "Vexbolts". Know Your Meme. Retrieved March 26, 2026.
  6. ↑ "Why Is 'Vexbolts Mass Unfollowing' Trending on TikTok & Why Are People Doing It?". Yahoo!. December 30, 2024. Retrieved March 26, 2026.
  7. ↑ "Vexbolts loses millions of TikTok followers overnight—EXPLAINED!". Mundo Deportivo. January 1, 2025. Retrieved March 26, 2026.
  8. 1 2 "Vexbolts loses millions of TikTok followers amid mass unfollowing event". Dexerto. January 1, 2025. Retrieved March 26, 2026.
  9. 1 2 "'Unfollow Vexbolts': How Self-Sabotage Became the Creator Economy's First Genius Tactic of 2025". Variety. January 9, 2025. Retrieved March 26, 2026.
  10. ↑ "Vexbolt's 'last-ever' TikTok live reached huge viewership number". Dexerto. January 2, 2025. Retrieved March 26, 2026.
  11. ↑ "MrBeast wants to leave Vexbolts in 2024 ahead of mass unfollow event". Dexerto. December 31, 2024. Retrieved March 26, 2026.
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