Ushi Sato

Ushi Sato
Born1987 or 1988 (age 38–39)
Cotabato, Philippines
Alma materFashion Institute of the Philippines
Known forFounder of Ushisato fashion label and The Shades and the Scarf blog

Ushi Sato is a Filipino fashion designer and blogger from Cotabato and the founder of the namesake fashion label Ushisato.

Early life and education

Ushi Sato was born in Cotabato province in 1987 or 1988.[1][2] Sato comes from a Filipino-Japanese family and is the youngest of five children.[1][3] His parents were tailors with his mother specializing in dresses and his father making denims.[4] He initially attended a nursing school before moving to the Fashion Institute of the Philippines to study fashion design.[1]

Career

Before establishing wider recognition as a designer, Ushi Sato moved from the Philippines to Dubai in the United Arab Emirates in 2009, where he worked as an in-house designer for a shop in Jumeirah and later worked in retail as a merchandiser and buyer.[4] He also started a blog, The Shades and the Scarf around this time which gained a significant readership in the Middle East.[4][3][5]

He stayed in Dubai for 15 years and studied couture fashion under his mentor and fellow Filipino designer Albert Andrada.[1] Sato described his design style as "minimalist",[6] but also stated he likes to "mix and match" designs like something "old with new", "cheap and pricey", depending on his own mood.[2]

In 2023, Ushi Sato was included in Preview magazine's Creative 25 list under the fashion category.[7]

Works

Kutawatu collection

In 2025, Ushi Sato presented the Kutawatu collection, which was inspired by the history and cultural heritage of Cotabato. He incorporated elements such as the inaul from Maguindanao, tennun yakan from Basilan.[1] The collection was also associated with Ushi Sato's participation in Precious of Malaysia Cultural Fashion Week in Kuala Lumpur. He was given the Uplifting Traditional Design recognition for Kutawatu.[8]

Notable clients

Manila Luzon, a drag queen and television personality, wore an art deco-inspired gown by Ushi Sato at the 2023 Asian Academy Creative Awards, where Luzon was named a Fashion Industry Best Dressed Award recipient.[9] Other people noted to have worn Sato's designs include: Sue Ramirez at Star Magic Hot Summer[10], Dimples Romana at the Star Magical Christmas Party[11], and Jessica Yang at the 2024 Mega Fashion Awards.[12]

References

  1. 1 2 3 4 5 Legaspi, John (September 3, 2025). "Ushi Sato's 'Kutawatu' collection honors the regal past of Cotabato". Manila Bulletin. Retrieved May 25, 2026.
  2. 1 2 "Dream Weaver". Khaleej Times. Retrieved May 26, 2026.
  3. 1 2 Jhurani, Aarti (May 30, 2014). "Dubai Dining Awards 2026: Why Dubai's hospitality industry remains resilient despite challenges". Khaleej Times. Retrieved May 26, 2026.
  4. 1 2 3 "Ushi Sato: Designer, Blogger and Stylist Extraordinaire". Feel Your Tempo. Retrieved May 25, 2026.
  5. ↑ "Most Influential Filipinos in the Gulf: The Style Arbiters - Mahryska Gaspacho, Cristina Linaza, Ushi Sato and Paul Ramos". Illustrado Magazine. November 10, 2015. Retrieved May 26, 2026.
  6. ↑ Gokulan, Dhanusha (January 21, 2014). "Be ready to be chosen as DSF's most stylish person". Khaleej Times. Retrieved May 26, 2026.
  7. ↑ "Preview Creative 25 2023: Meet The Talents Ushering In A New Renaissance". Preview.ph. February 28, 2023. Retrieved May 25, 2026.
  8. ↑ Untalan, Sherlyn (August 21, 2025). "Filipino designers win big at Precious of Malaysia fashion week 2025". GMA News. Retrieved May 25, 2026.
  9. ↑ "The Glamour and Creative Excellence of The Asian Academy Creative Awards". Yacht Style. April 18, 2024. Retrieved May 25, 2026.
  10. ↑ "Chie Filomeno leads best dressed stars in Star Magic Hot Summer". ABS-CBN. May 5, 2023. Retrieved May 25, 2026.
  11. ↑ "The Best Dressed Ladies At The Star Magical Christmas Party". Preview.ph. November 28, 2022. Retrieved May 25, 2026.
  12. ↑ "The Best Dressed at the MEGA Fashion Awards 2024". MEGA. June 13, 2024. Retrieved May 25, 2026.
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