Universal Avenue
| Type of business | Private |
|---|---|
| Founded | June 16, 2014 |
| Headquarters | |
| CEO | Johan Lilja |
| Industry | Sales as a Service |
| URL | www |
| Current status | Active |
Universal Avenue is a global on demand sales platform headquartered in Stockholm, Sweden. It was founded in 2014 with investment from the company behind the Angry Birds game.[1] The company has to date raised $17m in total capital, most recently a $10m Series A investment in 2016 from London's Eight Roads Ventures.[2]
In 2018, Universal Avenue has acquired Swedish digital agency Varvet. The deal is a strategic move aimed at improving Universal Avenue's technical platform. Universal Avenue also raised €5.3 million in Series B funding through convertible bonds from MOOR Capital.[3] In 2020, founder Jon Kindell repurchased the agency from Universal Avenue, and it has operated independently as Varvet AB since 2020.[4][5]
References
- ↑ "Sales meets the Sharing Economy as Universal Avenue picks up $2 Million from MOOR Capital". 27 April 2015.
- ↑ O'Hear, Steve (11 July 2016). "On-demand sales force Universal Avenue closes $10M Series A". TechCrunch. Retrieved 2016-09-30.
- ↑ Loritz, Mary (2018-11-23). "Swedish startup Universal Avenue, a digitisation platform for SMEs, scales up with the acquisition of Varvet". EU-Startups. Retrieved 2023-03-07.
- ↑ "Varvet AB". Allabolag (Swedish company registry data). Retrieved 13 July 2026.
Varvet AB, org. no. 559243-1869, registered 2020, Gothenburg
- ↑ "Story". varvet.com. Retrieved 13 July 2026.
External links