Under the Influence (radio series)

Under the Influence
Running time30 minutes
Country of originCanada
LanguageEnglish
Home stationCBC Radio One
Hosted byTerry O'Reilly
Produced byDebbie O'Reilly
Edited byCallie O'Reilly
Original releaseJanuary 7, 2012 (2012-01-07)
No. of series10
Websitewww.cbc.ca/radio/undertheinfluence
Podcastwww.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012, on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.

The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006–2011). While those shows focused primarily on advertising, this series focuses on marketing.

Episode guide

Season 1

Season One Episode Guide[1]

EpisodeTitleBroadcast Date
1x01A New BRIC in the WallJanuary 7, 2012
1x02Men Are From SearsJanuary 14, 2012
1x03Voices of InfluenceJanuary 21, 2012
1x04Great Brands That Never AdvertiseJanuary 28, 2012
1x05Getting Personal in the Classified AdsFebruary 4, 2012
1x06Big Chill Marketing: The Influence of MusicFebruary 11, 2012
1x07The Marketing Genius of Steve Jobs - Part 1February 18, 2012
1x08The Marketing Genius of Steve Jobs - Part 2February 25, 2012
1x09Movie MarketingMarch 3, 2012
1x10Marketing in a CrisisMarch 10, 2012
1x11Accidental BrandsMarch 17, 2012
1x12Handcuffed By Brand ImageMarch 24, 2012
1x13When Big Brands HoudiniMarch 31, 2012
1x14MascotsApril 7, 2012
1x15Charlie Bit My Ad: When Advertising Works Too WellApril 14, 2012
1x16Sex in AdvertisingApril 21, 2012
1x17Hyper-Targeting: How Brands Track You OnlineApril 28, 2012
1x18Colour Schemes: How Colours Make Us BuyMay 5, 2012
1x19Brand Envy 2012May 12, 2012
1x20When Brands Apologize: Sorry Seems to Be the Smartest WordMay 19, 2012
1x21Books, Books, BooksMay 26, 2012
1x22LGBT Advertising: Chasing the Pink DollarJune 2, 2012
1x23It's the Little ThingsJune 9, 2012
1x24Striking Images: Matchbook AdvertisingJune 16, 2012
1x25Dear TerryJune 23, 2012

Season 2

Season Two Episode Guide[2]

Episode# Broadcast #TitleBroadcast Date
2x01 201SHAME: The Secret Tool of MarketingJanuary 5, 2013
2x02 202A Prize In Every Box: Premiums, Toys and Box-TopsJanuary 12, 2013
2x03 203Timing Is EverythingJanuary 19, 2013
2x04 204Radio Is Dead. Long Live RadioJanuary 26, 2013
2x05 205Buy Less: How Some Companies Profit By Asking You To Spend LessFebruary 2, 2013
2x06 206Look What They've Done To My Song, MaFebruary 9, 2013
2x07 208Coming Soon - The Art Of The Movie TrailerFebruary 23, 2013
2x08 209Marketing StuntsMarch 2, 2013
2x09 210Billion Dollar BrandsMarch 9, 2013
2x10 211Tales of Customer ServiceMarch 16, 2013
2x11 212Selling DangerMarch 23, 2013
2x12 214Famous Marketing BlundersApril 6, 2013
2x13 215Game Shows As MarketingApril 13, 2013
2x14 216Loss Leaders: How Companies Profit By Losing MoneyApril 20, 2013
2x15 217Brand Envy 2013April 27, 2013
2x16 219Nothing In Common: How Hollywood Portrays Ad PeopleMay 11, 2013
2x17 220Real Time AdvertisingMay 18, 2013
2x18 221Nobody's Dead Anymore: Marketing Deceased CelebritiesMay 25, 2013
2x19 223Trust In AdvertisingJune 2, 2013
2x20 224This I KnowJune 15, 2013
2x21 225Dear TerryJune 22, 2013

Season 3

Season Three Episode Guide[3]

Episode # Broadcast #TitleBroadcast Date
3x01 301Looking Out For #1January 4, 2014
3x02 302The Psychology of PriceJanuary 11, 2014
3x03 303Cause MarketingJanuary 18, 2014
3x04 304Marketing Rock'N'Roll Part IJanuary 25, 2014
3x05 305Marketing Rock'N'Roll Part IIFebruary 1, 2014
3x06 306Marketing The OlympicsFebruary 8, 2014
3x07 307Ambush MarketingFebruary 15, 2014
3x08 309Have It Your Way: How Mass Customization Is Changing MarketingMarch 1, 2014
3x09 310Viral VideosMarch 8, 2014
3x10 311Advertising AlumniMarch 15, 2014
3x11 312Sunny With A Chance of Mousetraps: How Weather Affects MarketingMarch 22, 2014
3x12 314Elevator PitchesApril 5, 2014
3x13 315Terry's BookshelfApril 12, 2014
3x14 316Brand Envy 2014April 19, 2014
3x15 317Nudge: The Persuasive Power of WhispersApril 26, 2014
3x16 319When Founders Are The Face of the CompanyMay 10, 2014
3x17 320Selling DeathMay 17, 2014
3x18 32121st Century BrandsMay 24, 2014
3x19 323Satisfaction GuaranteedJune 7, 2014
3x20 324When Brands Mock Other BrandsJune 14, 2014
3x21 325Dear Terry 2014June 21, 2014

Season 4

Episode # Broadcast #TitleBroadcast Date
4x01 401Strange BrandsJanuary 3, 2015
4x02 402Controversy AdvertisingJanuary 10, 2015
4x03 403Selling UglyJanuary 17, 2015
4x04 404Selling The Moon: Part 1January 24, 2015
4x05 405Selling The Moon: Part 2January 31, 2015
4x06 406Marketing Hit SongsFebruary 7, 2015
4x07 408For Your Consideration: The Hollywood Oscar Campaigns The Public Never SeesFebruary 21, 2015
4x08 409Geography As BrandingFebruary 28, 2015
4x09 410The Sharing EconomyMarch 7, 2015
4x10 411GiftvertisingMarch 14, 2015
4x11 413The Marketing Innovations EpisodeMarch 28, 2015
4x12 414Limited Edition BrandsApril 4, 2015
4x13 415Tourism MarketingApril 11, 2015
4x14 416Brand Envy 2015April 18, 2015
4x15 417Show Me The Money: The World of Product PlacementApril 25, 2015
4x16 419Even In The Dark: How Packaging Persuades You To BuyMay 9, 2015
4x17 420Sue Me, Sue You Blues: Famous Advertising LawsuitsMay 16, 2015
4x18 421Bookmarks 2015May 23, 2015
4x19 422The Internet of (Marketing) ThingsMay 30, 2015
4x20 424Selling Yourself: The Art of Personal BrandingJune 13, 2015
4x21 425Ask Terry 2015June 20, 2015

Season 5

Season Five Episode Guide[4]

Episode # Broadcast #TitleBroadcast Date
5x01 501How Marketing Created RitualsJanuary 5, 2016
5x02 502Promise Less, Profit MoreJanuary 13, 2016
5x03 503Zombie BrandsJanuary 20, 2016
5x04 504When Marketers LieJanuary 27, 2016
5x05 505Small Move, Big GainFebruary 3, 2016
5x06 506Words Invented By MarketersFebruary 10, 2016
5x07 508Movie MerchandisingFebruary 24, 2016
5x08 509Achilles Heel Advertising: Repositioning The CompetitionMarch 2, 2016
5x09 510Live and Let Buy: Where You Live Dictates What You PurchaseMarch 9, 2016
5x10 511Liar For Hire: And Other Strange Service CompaniesMarch 16, 2016
5x11 513Bouncing Back: How Marketers Survive DebaclesMarch 30, 2016
5x12 514World’s Oldest BrandsApril 6, 2016
5x13 515Business As Unusual: The World of B2B AdvertisingApril 13, 2016
5x14 516Brand Envy (2016)April 20, 2016
5x15 518Strange Bedfellows: Advertising & Porn – Part IMay 4, 2016
5x16 519Strange Bedfellows: Advertising & Porn – Part IIMay 11, 2016
5x17 520Radio Still Makes WavesMay 18, 2016
5x18 521Persuasive Perks: The World of Loyalty ProgramsMay 25, 2016
5x19 522Bookmarks 2016June 1, 2016
5x20 523When Madison Avenue Met Broadway: The World of Industrial MusicalsJune 8, 2016
5x21 524Commercial ParodiesJune 15, 2016
5x22 525Ask Terry (2016)June 22, 2016

Season 6

Episode # Broadcast # Title Broadcast Date
6x01 601The Crazy World of TrademarksJanuary 5, 2017
6x02 602 Unforeseen Circumstances: How Companies are Affected by Chance January 12, 2017
6x03 603Passport Revoked: When Brands Fail InternationallyJanuary 19, 2017
6x04 604 What A Difference A Difference Makes: Standing Out In The Marketplace January 26, 2017
6x05 605Judgment Day: Super Bowl AdvertisingFebruary 2, 2017
6x06 606Lead Balloons: When Negative Brand Names WorkFebruary 9, 2017
6x07 608Brands In Cars Getting Coffee: Sponsorship Marketing February 23, 2017
6x08 609The Elephant in the Room: Humane Marketing vs. ProfitMarch 2, 2017
6x09 610The Odd Couple: Unlikely Marketing CollaborationsMarch 9, 2017
6x10 611 The Frankenstein Factor: Inventors Who Regret Their Inventions March 16, 2017
6x11 613 The Wizarding world of Influencer Marketing March 30, 2017
6x12 614 Selling the Dream: Real Estate Advertising April 6, 2017
6x13 616Brand Envy: #Canada150May 11, 2017
6x14 618The Lean Mean Money Machine: How Marketing Affects SportsJune 1, 2017
6x15 619Now Splinter Free: How Marketing Broke TaboosJune 8, 2017
6x16 620Cannes Creative Advertising Be Effective?June 15, 2017
6x17 621 Bookmarks 2017June 22, 2017
6x18 622Ask Terry 2017June 29, 2017
6x19 628 Guys and Dolls: Gender Marketing, Part 1 August 12, 2017
6x20 629 Guys and Dolls: Gender Marketing, Part 2 August 17, 2017
6x21 630 Grab Your Wallets: When Brands Go Political August 24, 2017
6x22 631 The Most Interesting Adman in the World: The Story of Albert Lasker August 31, 2017

Season 7

Episode # Broadcast #Title[5][6]Broadcast Date
7x01 701Put It Between Your Knees and Squeeze: Marketing A FadJanuary 4, 2018
7x02 702I See A Little Silhouetto Of A Brand: How Old School Products SurviveJanuary 11, 2018
7x03 703Damn the TorpedoesJanuary 18, 2018
7x04 704Underwear In Your Mailbox: Subscription MarketingJanuary 25, 2018
7x05 705Delicious Names: Marketing Appetite AppealJanuary 30, 2018
7x06 706 A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsFebruary 8, 2018
7x07 707 Comic Book Ads February 15, 2018
7x08 708 Kentucky Fried Brand Myths February 22, 2018
7x09 709 Celebrities: Living To Tell The Tales March 1, 2018
7x10 710 Worthless to Priceless March 8, 2018
7x11 711 Three products you didn't know were named after their inventors March 15, 2018
7x12 712 Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song March 22, 2018
7x13 713 Famous Jingles, Part Two March 29, 2018
7x14 715 Hey Vern! When Ads Go Hollywood April 12, 2018
7x15 716 Brand Envy 2018 April 19, 2018
7x16 717 Bookmarks 2018 April 26, 2018
7x17 718 Lemonade: Marketing a Negative May 3, 2018
7x18 720 Avon Calling: Door to Door Marketing May 17, 2018
7x19 721 Marching Orders: Household Products Invented by the Military May 24, 2018
7x20 722 Guinness Book of World Ad Records May 30, 2018
7x21 723 How Tourism Survives a Tragedy June 7, 2018
7x22 724 Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide June 14, 2018
7x23 725 Ask Terry 2018 June 21, 2018

Season 9

EpisodeTitleBroadcast Date[7]
9x01Same Bat Time, Same Bat Channel: Marketing TV ShowsMay 28, 2020
9x02Goliath Meet David: Small Brands That Beat The Big BoysJanuary 9, 2020
9x03Putting Fans In Stands: How Sports Teams Sell TicketsJanuary 16, 2020
9x04Sound + Vision: Album Covers As MarketingJanuary 23, 2020
9x05Sound + Vision: Album Covers As Marketing, Part TwoJanuary 30, 2020
9x06Set Jetting: Film Locations As Tourism MarketingFebruary 6, 2020
9x07Getting Personal In The Classified AdsFebruary 13, 2020
9x08The Name Game: Brand Names In Different CountriesFebruary 20, 2020
9x09Search Parties: The Relentless Hunt For New CustomersFebruary 27, 2020
9x10Come Fly With Me: Airports Are Now BrandsMarch 5, 2020
9x11For Better or For Worse: Wedding MarketingMarch 12, 2020
9x13Lend Us Your Ears: The Intimate Art of ASMR MarketingMarch 26, 2020
9x14Thumbs Up or Thumbs Down: The New World of Online ReviewsApril 2, 2020
9x15Takes a Licking and Keeps on Ticking: Advertising Torture TestsApril 9, 2020
9x16Brand Envy 2020April 16, 2020
9x18Talk Ain’t Cheap: How Conversations Impact BusinessApril 30, 2020
9x19Flip, Flop or Fly: The World of Test MarketsMay 7, 2020
9x20Setting The Table: Best Opening StoriesMay 14, 2020
9x21Fix It Again, Tony: Brand NicknamesMay 21, 2020
9x23Bookmarks 2020June 4, 2020
9x24Branding A DiseaseJune 11, 2020
9x25You Must Remember This: The Mandela EffectJune 18, 2020

Season 10

EpisodeTitleBroadcast Date[8]
10x01The Times They Are A-Changin': Brands Crushed By ZeitgeistJanuary 7, 2021
10x02Switch-Pitchers: When Spokespeople Change BrandsJanuary 14, 2021
10x03You're Soaking In It: Female Brand IconsJanuary 21, 2021
10x04Escape Or Die Frying: The Art Of The Movie PosterJanuary 28, 2021
10x05It’s a bird, it’s a plane, it’s Superheroes in Advertising!February 4, 2021
10x07It’s Finger Lickin’ Bad: Marketing in the Time of CovidFebruary 18, 2021
10x08Celestial Advertising: The Art of SkywritingFebruary 25, 2021
10x09The Future Is Furry: Animals In AdvertisingMarch 4, 2021
10x10Brand Envy 2021March 11, 2021
10x11Brands Are People, Too: Products Named After Inventors (Encore)March 18, 2021
10x12Air Quotes: Creative Radio 2021March 25, 2021
10x13Red Carpet Marketing: The Business of Award ShowsApril 1, 2021
10x14One Toke Over The Line: 50-Year Marketing MilestonesApril 8, 2021
10x15Who Will Buy My Memories: Fan Club MarketingApril 15, 2021
10x16I Can’t Believe I Ate The Whole Thing: Surviving The Ad BizApril 22, 2021
10x17Son of Crocodile Dundee: Nostalgia AdvertisingApril 29, 2021
10x18There’s Something About Mary: Mad Woman Mary Wells)May 6, 2021
10x20Bookmarks 2021May 20, 2021
10x21Too Many Turk Brodas: Trading Card MarketingMay 27, 2021
10x22The Show Must Go On: Broadway MarketingJune 3, 2021
10x23Tombstone Tourists: The Growth of Cemetery TourismJune 10, 2021
10x24 Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands June 17, 2021
10x25 Ask Terry 2021 June 24, 2021

Season 11

EpisodeTitleBroadcast Date[9]
11x01Number Fever: Surprising Stories of Bottle Cap MarketingJanuary 5, 2022
11x02Perry Mason Moments: The Most Unexpected Ads of 2021January 12, 2022

Credits

  • Terry O'Reilly - Creator, Writer, Producer, Host
  • Debbie O'Reilly - Series Producer
  • Keith Ohman - Sound Engineer
  • Geoff Devine - Sound Engineer
  • Ian LeFeuvre and Ari Posner - Theme Music
  • Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
  • Callie O'Reilly - Graphic Designer, Audio Editor
  • James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers
  • Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers

References

  1. ↑ "Under the Influence archives at CBC". CBC. Retrieved January 18, 2014.
  2. ↑ "Under the Influence archives at CBC". CBC. Retrieved January 18, 2014.
  3. ↑ "Under the Influence archives at CBC". CBC. Retrieved January 18, 2014.
  4. ↑ O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Archived from the original on March 10, 2018. Retrieved March 10, 2018.
  5. ↑ "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved April 25, 2018.
  6. ↑ "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved April 25, 2018.
  7. ↑ "Under the Influence with Terry O'Reilly". CBC. Retrieved February 19, 2021.
  8. ↑ "Under the Influence with Terry O'Reilly CBC Listen". CBC. Retrieved February 19, 2021.
  9. ↑ "Under the Influence with Terry O'Reilly CBC Listen". CBC. Retrieved February 19, 2021.
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