Uchenna Uzo (academic)

Uchenna Uzo
EducationIESE Business School University of Lagos
OccupationProfessor of Marketing
OrganizationLagos Business School Pan-Atlantic University

Uchenna Uzo is a Nigerian academic, marketing scholar, and university administrator.[1] He is a professor of Marketing and Deputy Vice-Chancellor (Academic) at Pan-Atlantic University in Lagos, Nigeria.[2][3] His academic and professional work focuses on marketing, consumer behaviour, retail management, and market development in Africa.[4]

Early life and education

Uzo studied sociology at the University of Lagos, where he obtained a Bachelor of Science degree in 2002 and a Master of Science degree in 2006.[5] He also attended IESE Business School in Spain, where he obtained a Master of Research in Management in 2009 and a PhD in Strategic Management in 2011.[6]

He obtained his executive education in Strategic Planning and Management in Retailing at Babson College.[7] He is a Fellow of the National Institute of Marketing of Nigeria, a former Research Fellow of the Scandinavian Consortium for Organisational Research (SCANCOR), and a visiting scholar at Stanford University.[8]

Academic and professional career

Uzo began his career at Lagos Business School, Pan-Atlantic University,where he worked as a personal and research assistant from 2002 to 2003 and subsequently as an Executive MBA Programme Manager from 2003 to 2006. He later served as a research associate from 2006 to 2007 before joining the faculty.[9] Over the course of his career at Lagos Business School, Pan-Atlantic University, he has served as Director of MBA Programmes, Faculty Director, and member of the school's management team.[10][11] In addition, he served as Academic Director for the Africa Retail Academy, where he oversaw programmes in business-to-business sales, marketing leadership, experiential marketing, and retail marketing.[12]

In 2022, he was promoted to the rank of Professor of Marketing.[13] In 2026, he was appointed Deputy Vice-Chancellor (Academic) of Pan-Atlantic University, where he is responsible for academic strategy, quality assurance, research development, faculty performance and development, and academic policy and governance.[14][15] Uzo currently serves as a member of the Senate of Pan-Atlantic University, alongside Professor Enase Okonede and Professor Olayinka David-West.[16]

Research and professional interests

Uzo's research work centres on retailing, marketing, consumer behaviour, and the development of African markets. He has worked on issues relating to retail transformation, consumer markets, branding, sales, and market systems.[17][18][19][20][21][22]

He is the author of Africa's Goldmine: A Guide to Winning Customers in Its Unstructured Markets, a book that provides insights into Africa's consumer markets. He also edited Thrive: Mastering E-commerce the African Way and Spotlight: Building Talents to Grow Africa's Retail Businesses.[23][24][25]

See also

References

  1. ↑ "Uchenna Uzo Archives". The Guardian Nigeria News - Nigeria and World News. Retrieved 2026-08-18.
  2. ↑ "Terragon Hosts LBS' Prof. Uchenna Uzo Following the 14th Inaugural Lecture – THISDAY Style". Retrieved 2026-08-18.
  3. ↑ Brandcolossus. "Brandcolossus Tv". brandcolossus.com.ng. Retrieved 2026-08-18.
  4. ↑ "Uchenna Uzo". African books collective. Retrieved 2026-08-18.
  5. ↑ Rufus, Zion (2023-07-20). "Terragon hosts LBS' Prof. Uchenna Uzo following 14th Inaugural Lecture". Marketing Edge Magazine. Retrieved 2026-08-18.
  6. ↑ "Uchenna Uzo". African books collective. Retrieved 2026-08-18.
  7. ↑ "Uchenna Uzo". Lagos Business School. Retrieved 2026-08-18.
  8. ↑ Rufus, Zion (2023-07-20). "Terragon hosts LBS' Prof. Uchenna Uzo following 14th Inaugural Lecture". Marketing Edge Magazine. Retrieved 2026-08-18.
  9. ↑ "Professor Uchenna Uzo's 23-year journey at Lagos Business School | Lagos Business School, Pan-Atlantic University posted on the topic". LinkedIn. Retrieved 2026-08-18.
  10. ↑ Brandcolossus. "Brandcolossus Tv". brandcolossus.com.ng. Retrieved 2026-08-18.
  11. ↑ "Pan-Atlantic University announces new Deputy Vice Chancellor (Academics) - Myschool News". myschool.ng. Retrieved 2026-08-18.
  12. ↑ "Uchenna Uzo". Lagos Business School. Retrieved 2026-08-18.
  13. ↑ Rufus, Zion (2023-07-20). "Terragon hosts LBS' Prof. Uchenna Uzo following 14th Inaugural Lecture". Marketing Edge Magazine. Retrieved 2026-08-18.
  14. ↑ Brandcolossus. "Brandcolossus Tv". brandcolossus.com.ng. Retrieved 2026-08-18.
  15. ↑ "Pan-Atlantic University announces new Deputy Vice Chancellor (Academics) - Myschool News". myschool.ng. Retrieved 2026-08-18.
  16. ↑ "Pan-Atlantic University Senate - Pan-Atlantic University". Pan-Atlantic University - Pan‑Atlantic University – Unlocking Potential, Building Responsible Leaders in Nigeria and Beyond. 2024-05-01. Archived from the original on 2026-05-03. Retrieved 2026-08-19.
  17. ↑ Anthony (2023-07-20). "At Pan-Atlantic varsity lecture, expert seeks new policy framework for informal markets". The Guardian Nigeria News - Nigeria and World News. Retrieved 2026-08-18.
  18. ↑ "Owner – Afritail". Retrieved 2026-08-18.
  19. ↑ Aikulola, Sunday (2026-08-11). "NIMN, LBS unveil consumer insight report". The Guardian Nigeria News - Nigeria and World News. Retrieved 2026-08-18.
  20. ↑ Channels Television (2023-11-24). Businesses Can Still Put Customers First In A Tough Environment - Prof Uzo. Retrieved 2026-08-18 – via YouTube.
  21. ↑ Channels Television (2024-05-30). Average Nigerian Consumer Is A Hustler - Prof Uzo. Retrieved 2026-08-18 – via YouTube.
  22. ↑ Channels Television (2021-10-22). Uchenna Uzo Assesses Trends, Opportunities In Retail Sector. Retrieved 2026-08-18 – via YouTube.
  23. ↑ Uzo, Uchenna (2022). Africa's Goldmine: A Guide to Winning Customers in Its Unstructured Markets (Ist ed.). Nigeria: Winepress publishing. pp. 5–102. ISBN 978-978-58760-1-7.
  24. ↑ Uzo, Uchenna; Umeh, Elo; Akanmu, Olu, eds. (2024). Thrive: Mastering E-Commerce the African Way (Ist ed.). Nigeria: Pan-Atlantic University Press. ISBN 978-978-60817-9-3.
  25. ↑ Uzo, Uchenna; Nzegwu, Louis, eds. (2022). Spotlight: Building Talents to Grow Africa's Retail Businesses (Ist ed.). Nigeria: Noirledge Publishing. ISBN 978-978-59341-0-6.
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