U.P. Town Center
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| Location | Quezon City, Philippines |
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| Coordinates | 14°39′04″N 121°04′30″E / 14.651°N 121.075°E |
| Address | Katipunan Avenue, Brgy. U.P. Campus, Diliman |
| Opened | September 30, 2013 |
| Developer | Ayala Land |
| Management | Ayala Malls |
| Architect | Benoy |
| Floor area | 174,000 square meters (1,870,000 sq ft) |
| Floors | Phase 1: 2 Phase 1A: 3 Phase 2: 3 |
Public transit |   Katipunan 19 UP Town Center |
The Ayala Malls U.P. Town Center is a shopping center in Quezon City, Metro Manila, Philippines, managed by the Ayala Malls group. It was built within the University of the Philippines (UP) Diliman campus.
History
Ayala Land secured a 25-year lease with the University of the Philippines (UP) on January 28, 2011 to develop a 7.4 ha (18 acres) lot alongside Katipunan Avenue to build a shopping mall complex on where the UP Integrated School used to stand.[1][2] The trees in the lot were not cut down, and 40 percent of the land is designated for open space.[3] The UPIS was transferred at the former site if the Narra Dormitory inside UP Diliman proper.[4]
The U.P. Town Center was developed in three phases.[3] The mall opened after the first phase was completed in October 2013.[1] The mall was completed in May 2016.[5]
Architecture
The architectural design and master planning of the U.P. Town Center was done by the international architectural firm Benoy.[6]
Facilities and tenants
The U.P. Town Center is marketed as the "first and only university town center" in the Philippines, primarily targeting students from universities and other educational institutions along Katipunan Avenue, such as the University of the Philippines Diliman, Ateneo de Manila University and Miriam College.[3]
Shortly after the first phase of the complex was opened, most of the tenants were restaurants and other dining outlets. In November 2013, there were 30 tenants, 28 of which were dining outlets and only two retail stores. By this time, Ayala Malls reportedly prioritized new restaurant and dining brands over popular fast-food chains and restaurants since many of these brands already have outlets along Katipunan Avenue.[7]
When the second phase was completed, numerous retail brands primarily selling fashion, sports, tech, and stationery goods or services targeting millennials opened stores at the U.P. Town Center.[3] It has a 4DX cinema which opened in 2016.[8]
U.P. Town Center contains one supermarket: the membership-exclusive Landers Superstore. The Landers branch at UPTC, which opened in 2022, is the first Landers store to be located in an Ayala mall. It also formerly housed a Merkado Supermarket branch, a joint-venture between Ayala and Puregold, until said branch closed in 2026 following the expiration of the agreement between the two companies.[9][10]
References
- 1 2 Aquino, Tricia; Montealegre, Krista Angela (November 3, 2013). "3 hurt as ceiling collapses at UP Town Center". InterAksyon.com. Archived from the original on December 22, 2015. Retrieved December 11, 2015.
- ↑ "Annual Report - SEC Form 17-A" (PDF). Ayala Land, Inc. p. 22. Retrieved August 22, 2026.
- 1 2 3 4 Cabatit-Alegre, Julie (May 23, 2015). "UP Town Center rises". The Philippine Star. Archived from the original on December 27, 2015. Retrieved August 22, 2026.
- ↑ Mendoza, Ivy Lisa (September 7, 2013). "Putting UP's resources into good use". Philippine Daily Inquirer. Retrieved August 22, 2026.
- ↑ "UP Town Center". Rchitects, Inc. Retrieved August 22, 2026.
- ↑ "UP Town Center". Benoy. Benoy Limited. Archived from the original on September 27, 2015. Retrieved December 11, 2015.
- ↑ Baga-Reyes, Vangie (November 28, 2013). "New dining hub rises in Katipunan, QC". Philippine Daily Inquirer. Retrieved December 11, 2015.
- ↑ Tantuco, Vernice (July 16, 2016). "IN PHOTOS: Inside the new UP Town Center 4DX cinema". Rappler. Retrieved August 9, 2022.
- ↑ "Ayala, Puregold launch supermarket in UP Town Center". Rappler. July 27, 2015. Retrieved December 11, 2015.
- ↑ Teehankee, Pepper (September 22, 2022). "Landers lands in UP Town Center". The Philippine Star. Retrieved January 2, 2025.