Turkey Home

Turkey Home is a promotional campaign launched by the Turkish Ministry of Culture and Tourism in April 2014, to raise awareness of Turkey as a tourist destination.

History

In early 2014, Irfan Önal, Director General of Promotion for the Turkish Ministry of Culture and Tourism, introduced a new promotional branding strategy called Turkey Home. Within 16 months, Turkey Home became the second most-followed tourism brand worldwide across social and digital media. By January 2016, it had attracted almost 6 million followers.[1]

Skift ranked Turkey Home as the third most commonly searched international tourism brands in 2015,[2] and awarded Turkey Home the "Best Branded Facebook Page" at the Skifties 2015 Social Media Awards for Travel Brands in September 2015.[3]

See also

References

  1. ↑ Matalene, Will (25 January 2016). "How Turkey Home Grew Its Facebook Presence by 3 Million Followers Last Year".
  2. ↑ "6 Charts Showing Which Countries Have Strongest Tourism Brands". 24 November 2015.
  3. ↑ "Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands". 1 September 2015.
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