Trulioo

Trulioo
TypePrivate
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Craig McDonald (Chief Revenue Officer)
  • Jana Hill (Chief People Officer)
  • Uri Zelmanovich (Chief Financial Officer)
  • Chad Gerhardstein (Chief Risk and Strategy Officer)
  • Danielle Holbrook Dunn (Chief Transformation Officer)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Websitehttps://www.trulioo.com/

Trulioo is a Canadian-based company that provides identity verification, fraud prevention and credit decisioning capabilities for both people and businesses. [2]

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.[3] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.[4] The company continued expanding globally, opening a satellite office in Dublin in 2018.[5]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.[6]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.[7]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.[8] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.[9]

In 2025, Vicky Bindra was appointed Chief Executive Officer.[10]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,[11] EQ Bank,[12] Nium,[13] Mastercard,[14] Capital.com,[15] Airwallex,[16] Google,[17] WEX[18] and Worldpay.[19]

References

  1. ↑ Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  2. ↑ "Trulioo raises $52.8 million to verify customers' identities". VentureBeat.
  3. ↑ "Trulioo nabs $6 million in venture capital, hits 100 million verifications". Business in Vancouver.
  4. ↑ "Vancouver startup Trulioo raises $15m as it eyes FinTech expansion". Business in Vancouver.
  5. ↑ "Trulioo opens satellite office in Dublin". finextra.com.
  6. ↑ "Goldman Leads Trulioo's $70M Raise To Expand Global Digital ID". PYMNTS.com.
  7. ↑ Lee, Jane (7 June 2021). "ID verification startup Trulioo raises $394 mln, valued at $1.75 bln". Reuters.
  8. ↑ Mandel, Charles (8 February 2022). "Trulioo acquires HelloFlow, adding customer onboarding to platform". Betakit.
  9. ↑ "Trulioo Launches New Global Identity Verification Platform". Financial Post.
  10. ↑ "Vancouver fintech Trulioo taps new CEO".
  11. ↑ "J.P. Morgan Payments Selects Trulioo to Power Global Identity Verification Services".
  12. ↑ "Canada's EQ Bank Partners With Trulioo for Identity Document and Biometric Verification".
  13. ↑ "Trulioo and Nium Partner to Enhance UK Operations With Rapid, Compliant Payment Experiences".
  14. ↑ "Trulioo joins forces with Mastercard".
  15. ↑ "Capital.com Selects Trulioo to Support Identity Verification for Global Expansion".
  16. ↑ "Trulioo and Airwallex Expand Global Partnership".
  17. ↑ "Identity Platform Trulioo Joins Google's Agent Payments Protocol".
  18. ↑ "WEX partners with Trulioo to enhance fraud prevention in Europe".
  19. ↑ "Worldpay and Trulioo Collaborate to Embed Trust in the Agentic Commerce Era".