True North Mortgage
 | |
| Founded | 1999 |
|---|---|
| Founder | Dan Eisner |
Key people | Dan Eisner, CEO |
| Website | www |
| Footnotes [1] | |
True North Mortgage is a Canadian retail store-based mortgage brokerage established in 1999. It provides residential mortgages and was the first Canadian broker to do so through a footprint of retail mortgage stores. It also operates the in-house discount broker THINK Financial.
History
True North Mortgage was founded in 1999 by Dan Eisner.[2] Its primary business focused on providing residential mortgages[2] and was the first Canadian broker to do so through a footprint of retail mortgage stores.[3]
In 2007, Eisner appeared on Dragons' Den. He was offered an investment deal for the company, but ultimately turned it down to maintain ownership and control over the company.[4][5] The following year, Eisner partnered with James Laird, selling a 24 percent stage in the company, followed by Laird opening True North Mortgage locations in Ontario and Quebec.[6] At the time it had ranked sixth among Canadian mortgage brokers based on volume of mortgages handled.[5]
True North Mortgage became the first Canadian mortgage brokerage to be granted approved lender status from the National Housing Act, obtaining such in 2016.[3]
In 2018, it brokered approximately $1.5 billion in mortgages, primarily through its subsidiary Think Financial.[2]
True North Mortgage hired more than 25 former Rocket Mortgage employees in Canada in 2025 after Rocket announced it would cease offering mortgages in the country.[7]
Operations
True North Mortgage's business model is to use salaried professionals in high-traffic retail locations.[6] It primarily operates as a mortgage brokerage, arranging residential mortgages for home purchases, refinances, and renewals through third-party lenders.[8] It also operates THINK Financial, a discount broker which is a CMHC approved lender.[3]
References
- ↑ "Dan Eisner, Founder and CEO". True North Mortgage. Retrieved 9 October 2025.
- 1 2 3 Bradshaw, James (3 January 2019). "True North Mortgage seeking banking licence to launch Think Bank". The Globe and Mail. Archived from the original on 25 January 2019. Retrieved 9 October 2025.
- 1 2 3 "True North Becomes a Lender". Canadian Mortgage Trends. 2016-06-10. Retrieved 2016-06-10.
- ↑ "True North Mortgage's Dan Eisner". Canadian Mortgate Trends. December 16, 2010. Retrieved August 12, 2013.
- 1 2 Carla Ciccone (October 23, 2009). "Dan Eisner CEO True North Mortgage". Avenue Magazine. Retrieved August 12, 2013.
- 1 2 Thornhill, Stewart (1 May 2012). "Case study: Should I sell a piece of my business?". Financial Post. Retrieved 9 October 2025.
- ↑ Candyd Mendoza (27 March 202). "True North Mortgage recruits former Rocket Mortgage Canada staff". Canadian Mortgage Professional. Mortgage Professional America. Retrieved 26 September 2025.
- ↑ Robert McLister (16 December 2010). "True North Mortgage's Dan Eisner". Canadian Mortgage Trends. Retrieved 26 September 2025.