Tropic Skincare

Tropic Skincare
TypeLimited company
Founded2011 in London, England
FounderSusie Ma
HeadquartersCroydon, London,
England
Area served
United Kingdom
Key people
Susie Ma (Founder, CEO)
ProductsSkin care, cosmetics, makeup
£97.4 million (2020)[1]
Number of employees
234 (2020) [2]
Websitetropicskincare.com

Tropic Skincare is a British online and multi-level marketing company which sells skincare and cosmetic products. The company is based in Croydon, South London.[3][4] The business is owned by The Apprentice series 7 contestant Susie Ma.

History

Tropic initially launched as Tropic Pure Plant Skin Care in 2007. Susie Ma collaborated with cosmetic chemists, traditional herbalists and microbiologists to launch the brand.[5]. The company officially became incorporated in 2011.[6] After Ma took part in the seventh series of The Apprentice, Alan Sugar invested to become a 50% stakeholder in Tropic. In 2013, Tropic launched its direct-selling model with 400 founding sales people, known as ambassadors.[7] According to the MLM, there are around 20,000 'ambassadors' across the UK. Since April 2023, Ma now owns 100% of the business.[8][9]

Business structure

Tropic uses a direct sales and multi-level marketing business model, in which sales people are paid for selling and for sales made by people they recruit or sponsor. Sales people host party plan events where products are demonstrated or sampled and orders are taken from customers. Sales people also can attend commercial events and have personal web-shops, where products are sold online

Products

Tropic offers naturally-derived skincare, makeup and body care products, with sustainably sourced ingredients.[10]

Ethics

Tropic donates 10% of profits to charities and good causes globally.[11] Charity partners include UWS, Reef Restoration Foundation and Trussel Trust.[12] It has funded seven million days of education for children in remote parts of the world. Tropic also hold annual 'Give Back Friday' campaigns, where customers that spend £100 or more will receive additional products. The profits from the sale will fund "two full days of education for children in some of the world’s most marginalised communities."[13] The additional sales generated during these promotional campaigns have led to an additional 74,000 days of education being funded in 2023[14] , and 80,000 in 2024.[15]

Tropic is a patron of the Kings' Trust Women Supporting Women initiative. [16]

Tropic is certified by the Vegan Society,[17] Soil Association COSMOS Organic[18] and Cruelty Free International,[19] and is a CarbonNeutral and Ethically accredited company. [20]

Awards

Tropic appeared on The Sunday Times Hundred 2022 - Britain's Fastest Growing Private Companies for the sixth consecutive year (previously known as the Fast Track 100).[21]

Tropic was listed in J.P Morgan's 'Top 200 Women-Powered Businesses Report' in 2024 and 2023.[22]

Tropic has won industry awards, from the likes of GLAMOUR,[23] woman&home[24] and CEW.[25] In 2022, it won a Marie Claire Prix D'Excellence award for 'Beauty Gives Back', to recognise its impact in empowering through education for its partnership with charity UWS.[26]

References

  1. ↑ "Tropic Skincare Limited - Annual report and Financial statement". Retrieved 15 January 2024.
  2. ↑ Sunday Times April 11, 2021 PROFIT TRACK 100 COVID-19 EDITION
  3. ↑ "TROPIC SKINCARE LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk.
  4. ↑ "Lord Sugar invests in former 'Apprentice' candidate Susan Ma - NME". NME. 19 March 2012. Retrieved 23 November 2017.
  5. ↑ "Our Story". www.tropicskincare.com. Archived from the original on 2 September 2012. Retrieved 2 February 2026.
  6. ↑ "TROPIC SKIN CARE LIMITED - Filing history (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 23 November 2017.
  7. ↑ "Product Business of the Year 2015 - Startups Awards by Startups.co.uk: Start up a successful business". Startups Awards by Startups.co.uk: Start up a successful business. 27 November 2015. Retrieved 23 November 2017.
  8. ↑ Prevett, Hannah. "Lord Sugar cashes in with sale of stake in Tropic Skincare". The Times. ISSN 0140-0460. Retrieved 14 April 2023.
  9. ↑ Tyler, Richard (5 January 2026). "Susie Ma pays off Lord Sugar to take control of skincare business". www.thetimes.com. Retrieved 8 April 2026.
  10. ↑ Guides, Sennen Prickett published in Buying (23 November 2024). "Into natural beauty? These 6 Tropic Skincare products should be on your radar". Woman & Home. Retrieved 9 July 2025.
  11. ↑ Guides, Sennen Prickett published in Buying (23 November 2024). "Into natural beauty? These 6 Tropic Skincare products should be on your radar". Woman & Home. Retrieved 9 July 2025.
  12. ↑ Guides, Sennen Prickett published in Buying (23 November 2024). "Into natural beauty? These 6 Tropic Skincare products should be on your radar". Woman & Home. Retrieved 9 July 2025.
  13. ↑ "Give Back Friday 2025". Tropic Skincare. 17 November 2025. Retrieved 20 May 2026.
  14. ↑ Burney, Chloe (5 December 2023). "Tropic's Give Back Friday initiative funds over 70,000 days of education". TheIndustry.beauty. Retrieved 9 July 2025.
  15. ↑ "Behind Tropic Skincare's alternative Black Friday campaign". CosmeticsDesign-Europe.com. 25 November 2024. Retrieved 9 July 2025.
  16. ↑ "Women Supporting Women founding Patrons and Ambassadors". www.kingstrust.org.uk. Retrieved 20 May 2026.
  17. ↑ "Search". The Vegan Society. Retrieved 28 November 2017.
  18. ↑ "Certified organic skincare | Soil Association". www.soilassociation.org. Retrieved 9 July 2025.
  19. ↑ "Tropic Skin Care | Cruelty Free International". www.crueltyfreeinternational.org. Retrieved 28 November 2017.
  20. ↑ "Tropic".
  21. ↑ "The Sunday Times Hundred 2022". The Times. Retrieved 14 April 2023.
  22. ↑ "Top 200 Women-Powered Businesses Report | J.P. Morgan Private Bank EMEA". privatebank.jpmorgan.com. Retrieved 9 July 2025.
  23. ↑ Stoddart, Emma-Jade (4 November 2024). "19 skincare winners that claim their place in the GLAMOUR Beauty Power List Awards 2024". Glamour UK. Retrieved 9 July 2025.
  24. ↑ Maylor, Stephanie; Features, Rhiannon Derbyshire published in (26 June 2025). "Announcing our 2025 woman&home skin awards winners!". Woman & Home. Retrieved 9 July 2025.
  25. ↑ "The 2025 CEW Beauty Award Winners – CEW UK". Retrieved 9 July 2025.
  26. ↑ Warn, Grace (23 May 2022). "Marie Claire UK Prix D'Excellence Awards 2022: The Winners". Marie Claire UK. Retrieved 9 July 2025.
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