Tourism EXPO Japan

Tourism Expo Japan (ツーリズムEXPOジャパン abbreviated as "TEJ") is Japan's largest tourism trade show targeting the inbound and outbound markets.

It is organized by the Japan Tourism Association (公益社団法人 日本観光振興協会), Japan Association of Travel Agents (JATA or 一般社団法人 日本旅行業協会), and Japan National Tourism Organization (JNTO or 日本政府観光局).

Held annually in autumn for four days, TEJ uses Japan's largest trade show halls in Tokyo and other major Japanese cities. The expo venue usually alternates yearly between Tokyo Big Sight and another major city like Osaka.

Trade show content

The expo features booths by all or most of the 47 Japanese prefectures, major Japanese destinations and attractions, 70 to 80 countries/regions, and well over 1,000 companies and organizations.

The trade show floor is organized into Japanese and overseas sections. Smaller sections are provided for travel industries such as airlines, cruise industry, hotels, travel agencies, and other businesses. TEJ is also held together with the Travel Solutions Exhibition geared for direct business meetings with tourism industry professionals.[1]

The first two days are reserved for industry and media people, while the last two days on Saturday and Sunday are open to the public.

To attract public interest, many booths offer crowd-pleasing entertainment on their own small stage, free food or drink samples, free crafts-making lessons, interactive games, tourist pamphlets, and experts to answer travel questions.

Many booths put on performances by native dancers, singers, or musicians. There are also large entertainment stages for larger audiences.

Food courts with food stalls from various parts of Japan offer a taste of local delicacies.

For travel industry and media people, TEJ offers a tourism conference, business meetings, travel awards, and evening reception.

History and Past Tourism Japan Expos

Tourism Expo Japan was started in 2014 upon the merger of two previous travel trade shows in Japan. One was JATA Tabihaku (JATA旅博) held from 1977 by the Japan Association of Travel Agents (JATA), and the other was Tabi Fair Nihon (旅フェア日本) held from 1995 by the Japan Tourism Association (JTA).[1] Both trade shows were held in alternate years.

Tourism Expo Japan 2014
  • Dates: September 25th–28th
  • Venue: Tokyo Big Sight
  • Total visitors: 157,589
Tourism Expo Japan 2015
  • Dates: September 24th–27th
  • Venue: Tokyo Big Sight
  • Total visitors: 173,602
Tourism Expo Japan 2016
  • Dates: September 22nd–25th
  • Venue: Tokyo Big Sight
  • Total visitors: 185,844
Tourism Expo Japan 2017
  • Dates: September 21st–24th
  • Venue: Tokyo Big Sight
  • Total visitors: 191,577
Tourism Expo Japan 2018
  • Dates: September 20th– 23rd
  • Venue: Tokyo Big Sight
  • Total visitors: 207,352
Tourism Expo Japan 2019
  • Dates: October 24th–27th
  • Venue: Intex Osaka
  • Total visitors: 151,099
  • Held outside Tokyo for the first time.
Tourism Expo Japan 2020
Tourism Expo Japan 2021 (Cancelled due to COVID-19)
  • Planned dates: November 25th–28th
  • Planned venue: Intex Osaka
  • Total visitors: --
Tourism Expo Japan 2022
  • Dates: September 22nd–25th
  • Venue: Tokyo Big Sight
  • Total visitors: 124,074
Tourism Expo Japan 2023
  • Dates: October 26th–29th
  • Venue: Intex Osaka
  • Total visitors: 148,062
Tourism EXPO Japan 2024
  • Dates: September 26th–29th
  • Venue: Tokyo Big Sight
  • Total visitors: 182,934
Tourism EXPO Japan 2025
  • Dates: September 25th–28th
  • Venue: Aichi Sky Expo
  • Exhibitors: 1,474 booths (442 from overseas) by 82 countries/regions, 45 Japanese prefectures, 1,350 companies and organizations
  • Business meetings: 6,071 between 826 sellers and 703 buyers
  • Total visitors: 127,677
Tourism EXPO Japan 2026
Tourism EXPO Japan 2027
  • Dates: TBA
  • Venue: TBA
  • Total visitors: TBA
  • The first two days are reserved for industry and media people, while the last two days on Saturday and Sunday are open to the public.
  • Visitor counts taken from official website.[2]

References

  1. ↑ "JATA旅博と旅フェア日本が統合、「ツーリズムEXPOジャパン」に | 観光産業 最新情報 トラベルビジョン". www.travelvision.jp. Retrieved 2025-07-13.
  2. ↑ "Results of Past Events｜ツーリズムEXPOジャパン". www.t-expo.jp. Retrieved 2025-07-13.
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