Todo Mundo no Rio

Todo Mundo no Rio
GenreVarious
FrequencyAnnually
LocationsCopacabana, Rio de Janeiro
CountriesBrazil
Years active2024–present
FounderEduardo Paes
Attendance5.7 million
Organised byBonus Track Entretenimento
Sponsors
[1]
Websitetodomundonorio.com

Todo Mundo no Rio (English: Everyone in Rio)[2] is a series of international music megashows promoted by the City of Rio de Janeiro.[3][4] The project aims to transform Copacabana Beach into a stage for major international music attractions, as well as to establish May as a month of cultural celebration in the city.[5] Since its inaugural edition in 2024, the event has brought together world-renowned artists and is scheduled to be held annually until 2028.[6]

History

The project was founded in 2024 by Eduardo Paes, then Rio de Janeiro's mayor. It gained prominence after Madonna's inaugural show in May of that year, which attracted an audience of 1.6 million people – the largest in the singer's career, according to data from Riotur.[7][8][9] Additionally, the event generated approximately R$300 million for the local economy. Inspired by the success of this performance, Paes expressed his desire to institutionalize the experience by hosting a new show every year until 2028, when his term was expected to end.[10][11] Subsequently, Lady Gaga's participation was confirmed as the event's next headliner.[12]

Aerial view of Copacabana Beach

In the following year, Gaga's performance on 3 May drew a record audience of 2.1 million people,[a] surpassing the previous mark set by Madonna.[16] This made it the biggest show of Gaga's career, exceeding all her previous concerts in terms of attendance.[17] Moreover, it was the largest solo artist concert of the 21st century and also set the record for the largest audience at a solo concert by a woman in music history.[18][19] The economic impact was estimated at around R$600 million (US$109 million) for the city.[20]

On 11 February 2026, Shakira was officially confirmed as the headlining artist for the third edition of the event, scheduled for May 2.[21] During preparations for the show, part of the stage structure collapsed on the afternoon of April 26. The accident killed a worker, who was identified as 28-year-old Gabriel de Jesus Firmino. According to officials, the professional suffered severe crushing injuries to his lower limbs while involved in a lifting system during the stage assembly. A public statement by Shakira followed, in which she said she was "devastated" by the news and expressed condolences.[22][23]

On 21 March 2026, Rio mayor Eduardo Cavaliere permanently banned artist Chappell Roan from performing at the event following a controversy involving the alleged mistreatment towards the stepdaughter of Jorginho by Roan's security guard.[24] The event was later disproven by both Roan's team and the security guard himself, Pascal Duvier. Cavaliere did not provide another statement after the situation was publicly resolved.[25]

Operation

The event is held free of charge and is funded by both the City Hall of Rio de Janeiro and private sponsors.[26][27] The megashow's format is designed to offer the public a high-quality cultural experience, gathering major international music stars in an atmosphere of integration and celebration. The project also intends to turn the first Saturday of May into an iconic date – initially dubbed "Celebration May".[28][29]

Broadcast and coverage

To broaden access to the event, the shows are broadcast live. For instance, Madonna and Lady Gaga's performances have been confirmed to be simultaneously broadcast by TV Globo, Multishow, and Globoplay.[30][31] This strategy ensures that even those who are unable to attend Copacabana Beach in person can follow the show and participate in the celebration.[32]

Economic impact and outlook

Aerial view of the crowd during Lady Gaga's concert in 2025

The success of Madonna's show, which generated an economic impact of around R$300 million,[33] provided a strong argument for continuing the project. In an interview with the PodK Liberados podcast,[34] Mayor Eduardo Paes stated:

"Are you going to spend public money on Lady Gaga? I will. I spent on Madonna too. Do you know why? Because it fills all the hotels, fills all the restaurants."

These positive results reinforce the expectation that the megashows will not only promote culture but also boost the local economy, benefiting sectors such as hospitality and dining.[35] It is expected that the positive results of the project will encourage the continuation and strengthening of this series of events, attracting new partnerships and sponsors for future editions.[36] Moreover, the Todo Mundo no Rio project reinforces the image of Rio de Janeiro as a global city capable of hosting large-scale cultural events with international appeal.[37]

Program and show history

The table below presents the history of the shows held.

Artist Date Part of Supporting acts Guests Attendance Ref.
Madonna 4 May 2024 The Celebration Tour 1.6 million [38]
Set list

Act I

  1. "It's a Celebration" (Bob the Drag Queen introduction; includes elements of "Lucky Star", "Celebration", "Material Girl", "Vogue", "Express Yourself", and "Bitch I'm Madonna")
  2. "Nothing Really Matters"
  3. "Everybody" (With elements of "Where's the Party")
  4. "Into the Groove" (With elements of "Into the Hollywood Groove")
  5. "Burning Up"
  6. "Open Your Heart" (With elements of "Live to Tell")
  7. "Holiday" (With elements of "I Want Your Love")
  8. "Live to Tell"
  9. "Like a Prayer" (Includes elements of "Girl Gone Wild", "Act of Contrition", "Unholy" and "Let's Go Crazy")

Act II

  1. "Blond Ambition Interlude" (Includes elements of "Living for Love", "Fever", "Erotica" and "Justify My Love")
  2. "Erotica" (With elements of "Final Demo 2" and "Papa Don't Preach")
  3. "Justify My Love" (Includes elements of "Gangsta")
  4. "Fever" (snippet)
  5. "Hung Up" (Includes elements of "Hung Up on Tokischa")
  6. "Bad Girl"
  7. "Ballroom Interlude" (Includes elements of "Up Down Suite", "Break My Soul (The Queens Remix)" and "Vogue")
  8. "Vogue" (with Anitta)
  9. "Human Nature"
  10. "Crazy for You"

Act III

  1. "The Beast Within" (Interlude)
  2. "Die Another Day"
  3. "Don't Tell Me" (Includes elements of "The Good, the Bad and the Ugly")
  4. "This Little Light of Mine" (Harry Dixon Loes song)
  5. "Express Yourself"
  6. "La Isla Bonita"
  7. "Music" (with Pabllo Vittar)

Act IV

  1. "Bedtime Story"
  2. "Ray of Light" (Sasha Ultra Violet mix)
  3. "Rain"

Act V

  1. "Bitch I'm Madonna" (With elements of "Give Me All Your Luvin'" and "Unapologetic Bitch")
  2. "Celebration" (Outro; contains elements of "Celebration" (Benny Benassi remix) and "Music")
 [39]
Lady Gaga 3 May 2025 Mayhem on the Beach N/a 2.1 million
[a]
Set list

Act I: Of Velvet and Vice

  1. "Bloody Mary"
  2. "Abracadabra"
  3. "Judas"
  4. "Scheiße"
  5. "Garden of Eden"
  6. "Poker Face" (followed by an interlude of "Abracadabra (Gesaffelstein remix)")

Act II: And She Fell into a Gothic Dream

  1. "Perfect Celebrity"
  2. "Disease"
  3. "Paparazzi"
  4. "Alejandro"
  5. "The Beast"

Act III: The Beautiful Nightmare That Knows Her Name

  1. "Killah"
  2. "Zombieboy"
  3. "Die with a Smile"
  4. "How Bad Do U Want Me"

Act IV: To Wake Her Is to Lose Her

  1. "Shadow of a Man" (with "Kill for Love" outro)
  2. "Born This Way"
  3. "Blade of Grass"
  4. "Shallow"
  5. "Vanish into You"

Finale: Eternal Aria of the Monster Heart

  1. "Bad Romance"
 [40]
Shakira 2 May 2026 Las Mujeres Ya No Lloran World Tour 2 million [41]
[42]
Set list
  1. "Eu Te Amo Brasil" (Intro) (contains elements of "La Huesera" and "Caloris")
  2. "La Fuerte"
  3. "Girl Like Me"
  4. "Las de la Intuición"
  5. "Estoy Aquí"
  6. "Empire"
  7. "Inevitable"
  8. "Te Felicito"
  9. "TQG"
  10. "Don't Bother"
  11. "Acróstico"
  12. "Copa Vacía"
  13. "La Bicicleta"
  14. "La Tortura"
  15. "Hips Don't Lie"
  16. "Chantaje"
  17. "Monotonía"
  18. "Loca"
  19. "Soltera"
  20. "Choka Choka" (with Anitta)
  21. "Can't Remember to Forget You"
  22. "Ojos Así"
  23. "Pies Descalzos, Sueños Blancos"
  24. "Antología"
  25. "O Leãozinho" (with Caetano Veloso)
  26. "O Que É, O Que É?" (with Maria Bethânia)
  27. "Objection (Tango)"
  28. "País Tropical" (with Ivete Sangalo)
  29. "Whenever, Wherever"
  30. "Waka Waka (This Time for Africa)"
  31. "She Wolf"
  32. "Shakira: Bzrp Music Sessions, Vol. 53"
 [43]

See also

Notes

  1. 1 2 Promoter Live Nation and Gaga's representatives estimated an audience of 2.5 million,[13][14] while local authorities reported 2.1 million.[15]

References

  1. ↑ Vilela, Luiza (3 May 2025). "Maior e mais caro, show da Lady Gaga é de graça, mas nem tanto — investimento chega a R$ 92 milhões". Exame. Retrieved 6 May 2025.
  2. ↑ Dandara, Luana; Braun, Daniela; Martini, Paula (28 April 2025). "Lady Gaga's free Rio show expected to set records for crowd and brands". Valor Econômico (in Brazilian Portuguese). Retrieved 3 May 2025.
  3. ↑ "'Lady Gaga Todo Mundo no Rio': Tudo o que sabe sobre o show de Lady Gaga em Copacabana". Estadão (in Brazilian Portuguese). 13 February 2025. Retrieved 21 February 2025.
  4. ↑ "Prefeitura do Rio não trabalha com a possibilidade de Lady Gaga cancelar show: 'Sai pra lá'". Quem (in Brazilian Portuguese). 21 February 2025. Retrieved 21 February 2025.
  5. ↑ Dias, Carmélio (6 May 2024). "U2, Beyoncé e holograma de Michael Jackson: veja as atrações desejadas para show de graça em Copacabana, em 2025". O Globo (in Brazilian Portuguese). Retrieved 21 February 2025.
  6. ↑ Dugaich, Mayra (7 May 2024). "Após sucesso de Madonna no Rio, prefeito planeja show anual" (in Brazilian Portuguese). Terra. Retrieved 21 February 2025.
  7. ↑ Zee, Michaela (21 February 2025). "Lady Gaga Sets Massive Free Concert at Brazil's Copacabana Beach in May". Variety. Retrieved 21 February 2025.
  8. ↑ Pinotti, Fernanda (5 May 2024). "Show de Madonna em Copacabana é o maior de sua carreira" (in Brazilian Portuguese). CNN Brasil. Retrieved 21 February 2025.
  9. ↑ "Madonna bate recorde de público com 1,6 milhão de pessoas em show em Copacabana". gshow (in Brazilian Portuguese). 5 May 2024. Retrieved 21 February 2025.
  10. ↑ Valbão, Mariana (28 November 2024). "Lady Gaga no Brasil em 2025: confira tudo o que se sabe até o momento" (in Brazilian Portuguese). CNN Brasil. Retrieved 21 February 2025.
  11. ↑ "Eduardo Paes promete show de U2 no Rio de Janeiro". Istoé (in Brazilian Portuguese). 2 October 2024. Retrieved 21 February 2025.
  12. ↑ "Lady Gaga anuncia oficialmente show no Rio de Janeiro". Rolling Stone Brasil (in Brazilian Portuguese). 21 February 2025. Retrieved 21 February 2025.
  13. ↑ "Lady Gaga Sets Record With 2.1 Million Attendees For Rio Concert". Pollstar. 5 May 2025. Archived from the original on 16 July 2025. Retrieved 18 July 2025.
  14. ↑ Peters, Mitchell (4 May 2025). "Lady Gaga Draws 2.1 Million Fans to Record-Breaking Free Concert at Rio's Copacabana Beach". Billboard. Archived from the original on 5 May 2025. Retrieved 5 May 2025.
  15. ↑ Sim, Bernardo (4 May 2025). "Lady Gaga breaks all-time record–dedicates Rio concert to LGBTQ+ fans". Out. Archived from the original on 4 May 2025. Retrieved 4 May 2025.
  16. ↑ Tangcay, Jazz (4 May 2025). "Lady Gaga's Free Concert on Rio's Copacabana Beach Draws a Record-Breaking 2.1 Million People". Variety. Retrieved 4 May 2025.
  17. ↑ Kreps, Daniel (4 May 2025). "Lady Gaga Performs to Record-Breaking Crowd at Rio's Copacabana Beach". Rolling Stone. Retrieved 4 May 2025.
  18. ↑ Pomeroy, Gabriela (4 May 2025). "Two million people attend free Lady Gaga concert in Brazil". BBC. Retrieved 4 May 2025.
  19. ↑ "Largest attendance of a free concert by a female artist". Guinness World Records. Retrieved 31 May 2025.
  20. ↑ Malleret, Constance (4 May 2025). "'Like a religious thing': free Lady Gaga concert draws 2.1m to Rio". The Guardian. ISSN 0261-3077. Retrieved 4 May 2025.
  21. ↑ "Shakira to headline Brazil's Copacabana free concert in May, Rio mayor suggests". Reuters. 11 February 2026. Retrieved 11 February 2026.
  22. ↑ Paul, Larisha (27 April 2026). "Shakira says her 'heart goes out' to family of crew member who died while building stage for Brazil concert". Rolling Stone. Retrieved 27 April 2026.
  23. ↑ "Horror at Shakira's Brazil concert: Crew member trapped under collapsed structure during high-stakes Rio setup dies". The Statesman. 28 April 2026. Retrieved 28 April 2026.
  24. ↑ "Rio mayor bans Chappell Roan from major music event". Yahoo News. Yahoo. 22 March 2026. Retrieved 22 March 2026.
  25. ↑ Paul, Larisha (27 March 2026). "A polêmica de Chappell Roan com segurança explicada". Rolling Stone Brasil (in Brazilian Portuguese). Retrieved 27 March 2026.
  26. ↑ "'Todo Mundo no Rio': Corona patrocinará série de shows em Copacabana" (in Brazilian Portuguese). UOL. 14 February 2025. Retrieved 21 February 2025.
  27. ↑ Sacchitiello, Bárbara (29 November 2024). "Lady Gaga no Rio: patrocinadores viabilizarão evento com Prefeitura". Meio e Mensagem (in Brazilian Portuguese). Retrieved 21 February 2025.
  28. ↑ "Paes anuncia que assinou esta madrugada documento para ter 'grande estrela' internacional em Copacabana em maio". O Globo (in Brazilian Portuguese). 27 November 2024. Retrieved 21 February 2025.
  29. ↑ "Lady Gaga: Prefeito do Rio de Janeiro sugere show gratuito em Copacabana em 2025". Rolling Stone Brasil (in Brazilian Portuguese). 22 November 2024. Retrieved 19 April 2026.
  30. ↑ "Que horas começa o show da Madonna? Veja onde será transmissão ao vivo e como ver pela TV". O Globo (in Brazilian Portuguese). 4 May 2024. Retrieved 21 February 2025.
  31. ↑ "TV Globo, Multishow e Globoplay vão transmitir show de Lady Gaga no Rio". gshow (in Brazilian Portuguese). 11 February 2025. Retrieved 21 February 2025.
  32. ↑ Pacheco, Mari (20 February 2025). "Lady Gaga: coletiva para anúncio do show no Rio será transmitida ao vivo". POPline (in Brazilian Portuguese). Retrieved 21 February 2025.
  33. ↑ Coelho, Larissa (7 May 2024). "Show da Madonna trouxe retorno de mais de R$ 300 milhões para o Rio de Janeiro" (in Brazilian Portuguese). CNN Brasil. Retrieved 21 February 2025.
  34. ↑ "'Vai gastar dinheiro público com a Lady Gaga? Vou': Eduardo Paes comenta vinda da diva ao Rio". O Globo (in Brazilian Portuguese). 13 February 2025. Retrieved 21 February 2025.
  35. ↑ Valbão, Mariana (27 December 2024). "Prefeito do Rio confirma megashow no início de maio: "Pessoal gosta de Lady Gaga"" (in Brazilian Portuguese). CNN Brasil. Retrieved 21 February 2025.
  36. ↑ "A resposta de Eduardo Paes a críticas por "gastar com Lady Gaga" no Rio". Rolling Stone Brasil (in Brazilian Portuguese). 13 February 2025. Retrieved 21 February 2025.
  37. ↑ "Show de Madonna Rio atrai 1,6 milhão de pessoas à praia de Copacabana". Prefeitura da Cidade do Rio de Janeiro (in Brazilian Portuguese). 5 May 2024. Retrieved 21 February 2025.
  38. ↑ Gensler, Andy (5 May 2024). "Madonna's Rio Concert Sets All-Time Attendance Record With 1.6 Million Fans". Pollstar. Archived from the original on 9 May 2024. Retrieved 3 May 2026.
  39. ↑ Pinotti, Fernanda (5 May 2024). "Setlist: saiba quais músicas Madonna cantou em show no Brasil". CNN Brasil (in Brazilian Portuguese). Retrieved 13 March 2025.
  40. ↑ Bastos, Nicoly (3 May 2025). "Lady Gaga divide show de Copacabana em atos; veja quais são" (in Brazilian Portuguese). CNN Brasil. Retrieved 4 May 2025.
  41. ↑ Kreps, Daniel (3 May 2026). "Shakira Draws 2 Million to Rio De Janeiro's Copacabana Beach". Rolling Stone. Archived from the original on 3 May 2026. Retrieved 3 May 2026.
  42. ↑ Machado, Lucas (3 May 2026). "Shakira reúne 2 milhões em Copacabana, diz prefeitura" [Shakira draws 2 million people to Copacabana, says city hall.]. G1 (in Brazilian Portuguese). Globo. Retrieved 3 May 2026.
  43. ↑ Brasil, Billboard (2 May 2026). "Veja setlist da Shakira em Copacabana" (in Brazilian Portuguese). Retrieved 3 May 2026.
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