ThruDark
| Type | Private |
|---|---|
| Industry | Apparel |
| Founded | 2017 |
| Founders | Anthony Stazicker Louis Tinsley |
| Headquarters | Poole, Dorset, England |
Area served | Worldwide |
| Key people | Anthony Stazicker Louis Tinsley Chris Reynolds |
| Products | Outerwear, activewear, base layers, accessories |
| Website | www |
ThruDark is a British technical clothing company headquartered in Poole, Dorset, England. The company was founded in 2017 by former Special Boat Service (SBS) operators Anthony Stazicker and Louis Tinsley.[1] It designs and manufactures technical outdoor apparel, including jackets, base layers, activewear and accessories.[2][3]
History
ThruDark was founded in 2017 by Anthony Stazicker and Louis Tinsley, both former members of the United Kingdom Special Forces.[1] The founders have stated that the idea for the company originated while attending a parachute training course in the United States.[4]
The company launched its first product collection in 2018.[5] During its early development, British designer Jeff Griffin advised the founders and helped establish relationships with Italian manufacturing partners.[1]
In 2024 and 2025, ThruDark was included in the Sunday Times Fast Track 100 ranking of privately owned companies in the United Kingdom.[6]
Products
ThruDark produces technical clothing and outdoor equipment, including waterproof jackets, insulated garments, fleeces, trousers, activewear and accessories.[2]
The company has incorporated materials such as Polartec, Pertex, Schoeller fabrics, merino wool and Dyneema into selected products.[7]
In 2022, the company's Centurion Alpine Jacket received a Polartec Apex Award.[8]
In 2024, the company's Wraith range received a Polartec Apex Award for fabric innovation.
Partnerships and collaborations
In 2023, ThruDark became the official clothing partner of the Invictus Games Foundation.[9]
In 2024, the company announced a partnership with Triumph Motorcycles to provide teamwear for racing-related activities.[10]
Later in 2024, ThruDark released a collaborative capsule collection with New Era.[11]
In 2024, ThruDark collaborated with Activision as part of the Call of Duty Endowment C.O.D.E. Endeavour initiative.[3]
In 2026, ThruDark announced a further collaboration with New Era.
Mission: Everest
In 2025, company co-founder Anthony Stazicker participated in an expedition known as Mission: Everest, which aimed to summit Mount Everest and return to London within seven days.[12]
The expedition received coverage from several media outlets, including The Washington Post, the Evening Standard, and Men's Health.[13][14]
References
- 1 2 3 O'Flaherty, Mark C. (11 March 2025). "ThruDark wants to dress you like the special forces". Financial Times. Retrieved 26 May 2026.
- 1 2 "ThruDark is your new go-to brand for outerwear". British GQ. 18 December 2020. Retrieved 26 May 2026.
- 1 2 "C.O.D.E. Endeavour: Tracer Pack". Call of Duty Blog. Activision. October 2024. Retrieved 13 August 2025.
- ↑ "Interview with ThruDark founders Anthony Stazicker and Louis Tinsley". Oceanographic Magazine. Retrieved 26 May 2026.
- ↑ "How Two Ex-Commandos Built Britain's Toughest Clothing Brand". Esquire UK. May 2025. Retrieved 26 May 2026.
- ↑ "ThruDark — Fast Track 100". The Sunday Times. December 2024. Retrieved 26 May 2026.
- ↑ "How Two Ex-Commandos Built Britain's Toughest Clothing Brand". Esquire UK. May 2025. Retrieved 26 May 2026.
- ↑ "Polartec 2022 Apex Award Winners". GearJunkie. December 2022. Retrieved 26 May 2026.
- ↑ "ThruDark unveiled as official clothing partner of the Invictus Games Foundation". Retail Times. 15 September 2023. Retrieved 26 May 2026.
- ↑ "ThruDark x Triumph Motorcycles Teamwear Partnership". Triumph Motorcycles. 19 April 2024. Retrieved 26 May 2026.
- ↑ "ThruDark x New Era capsule". Fashion Network. 24 December 2024. Retrieved 26 May 2026.
- ↑ "Veterans minister aims for record-breaking Everest climb". The Times. 14 March 2025. Retrieved 26 May 2026.
- ↑ Robinson, Martin (15 May 2025). "Climbing Everest in one week? It could happen thanks to xenon gas". The Washington Post. Retrieved 26 May 2026.
- ↑ "Inside Mission: Everest and their record-breaking 7-day ascent attempt". Evening Standard. 15 March 2025. Retrieved 26 May 2026.