The General Assembly (directors)
| Industry | Entertainment |
|---|---|
| Founded | 2007 |
| Defunct | 2014 |
| Headquarters | Los Angeles, California, US |
| Key people | Adam Littke[1] Adam Willis[1] Ryan McNeill[1] |
The General Assembly (TGA) were an American music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and Radar Bros. They also directed commercials for Jameson Irish Whiskey, O2 (UK), George Dickel, BT Group, Jeremiah Weed, Blinkbox, Diageo and BBC Radio 1.
In June 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the Saatchi & Saatchi New Directors Showcase at the Cannes Lions International Festival of Creativity.[2] Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling."[3]
TGA fully disbanded as of 2014 with Adam Littke and Adam Willis now directing independently.
Music videos
| Year | Artist | Song title | Ref(s) |
|---|---|---|---|
| 2008 | Debate Team | "My Expertise" | |
| Radar Bros. | "Brother Rabbit" | [1] | |
| 2009 | Jason Lytle | "I Am Lost (And The Moment Cannot Last)" | [4] |
| Fruit Bats | "The Ruminant Band" | ||
| 2010 | Grum | "Can't Shake This Feeling" | [3] |
| Everest | "Let Go" | ||
| Grum | "Through The Night" | [2] | |
| The Wombats | "Tokyo (Vampires & Wolves)" | [5] | |
| The Wombats | "Techno Fan" (Unreleased) | ||
| 2011 | Totally Enormous Extinct Dinosaurs | "Trouble" | [6] |
| Totally Enormous Extinct Dinosaurs | "Tapes & Money" (Unreleased) | ||
| Fruit Bats | "You're Too Weird" | ||
| 2012 | Everest | "Ownerless" | [7] |
| A.C. Newman | "I'm Not Talking" | [8] | |
| 2014 | Eric D. Johnson (As EDJ) | "A West County Girl" |
Commercials
| Year | Client | Title | Ref(s) |
|---|---|---|---|
| 2011 | O2 | "DJ Coyle" | |
| "Peter & Sheila" | |||
| She & Him | "A Very She & Him Christmas" | ||
| 2012 | Jeremiah Weed | "Alligator" | |
| Diesel | "The Magic Of Christmas" | [9] | |
| 2013 | Blinkbox | "Stay Safe, Stay In" | [10] |
| BBC Radio 1 | "Big Weekend" | [11] | |
| Somersby Cider | "Unboxing" (Unreleased) | ||
| George Dickel | "George Dickel Presents" (Unreleased) | ||
| Plusnet | "Juiced" | ||
| 2014 | Jameson Irish Whiskey | "Jimmy's Story" | |
| 2015 | She & Him | "Guide To Standards" |
References
- 1 2 3 4 Bronson, Kevin. "Fans give Radar Bros. some video synergy", BuzzBands.LA, September 22nd, 2008, accessed June 25, 2026.
- 1 2 "Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online, June 23, 2011, accessed July 20, 2011. Archived June 25, 2011.
- 1 2 "2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011. Archived June 30, 2011.
- ↑ Stosuy, Brandon. "New Jason Lytle Video - "I Am Lost (And the Moment Cannot Last)", StereoGum, May 8, 2009, accessed June 25, 2026.
- ↑ Knight, David. "The Wombats’ Tokyo (Vampire & Wolves) by The General Assembly", Promonews, September 7, 2010, accessed June 25, 2026.
- ↑ Brown, Jimmy. "Totally Enormous Extinct Dinosaurs' Trouble by The General Assembly", Promonews, June 9, 2011, accessed June 25, 2026.
- ↑ Brown, Jimmy. "Everest 'Ownerless' by The General Assembly", Promonews, July 12, 2012, accessed June 25, 2026.
- ↑ Brown, Jimmy. "AC Newman 'I'm Not Talking' by The General Assembly", Promonews, December 10, 2012, accessed June 25, 2026.
- ↑ "The Magic of Christmas, The Goodwill, The Magic of Christ...", Ads of the World, accessed June 25, 2026.
- ↑ "Blink Box 'Dangerous'", James Dyer, accessed June 25, 2026.
- ↑ "Radio 1 'Big Weekend'", James Dyer, accessed June 25, 2026.