Tenzing (energy drink)

Tenzing Natural Energy
TypePrivate
Founded2016
FounderHuib van Bockel
HeadquartersLondon,
United Kingdom
Key people
Huib van Bockel (CEO)
Number of employees
15
Websitehttps://tenzingnaturalenergy.com/

Tenzing is an energy drink company founded in the United Kingdom. It is named after Tenzing Norgay, in memory of his achievement of being one of the first people to summit Mount Everest.

History

Former Red Bull marketing director, and Monster Energy executive Huib van Bockel created Tenzing Natural Energy in 2016. After trekking in Nepal, Bockel discovered 'energising' teas used by sherpas, and contacted Tenzing Norgay's family to form a partnership with them. His sons remain partners in the business.[1][2][3] Tenzing Natural Energy drinks contain caffeine from green tea and green coffee, and are sweetened with beet and fruit sugar.[4][5] In 2021, it became a certified B-Corp.[2][6] The company claims to be the world's first carbon neutral energy drink.[7]

In 2025, the multinational drinks company Heineken acquired a minority stake in the business.[8][3][9]

As of 2025, Tenzing was the fourth largest functional energy drink sold in the UK, and had sold over 40 million cans.[10][3]

In 2026, Tenzing launched a sub-range of the drinks, containing Lion's Mane, which is purported to support focus and mental clarity.[11][12][3]

Safety concerns

In 2024, Tenzing recalled 250ml cans of its Fiery Mango flavour after reports that some cans had exploded.[13]

References

  1. ↑ Caines, Matthew (2018-07-09). "Tenzing founder: 'You have to be incredibly resilient to sell a new product'". The Telegraph. ISSN 0307-1235. Retrieved 2026-08-03.
  2. 1 2 Grylls, Bethan (2025-04-29). "Heineken UK invests in natural energy drink brand". FoodManufacture.co.uk. Retrieved 2026-08-03.
  3. 1 2 3 4 Prevett, Hannah. "Heineken buys a stake in Sherpa-inspired energy drink Tenzing". Retrieved 2026-08-03.
  4. ↑ "TENZING expands Natural Energy+ platform with Natural Energy +Focus 'White Peach' the next generation of energy drinks". Wholesale Manager - The news magazine for the UK wholesale and cash & carry industry. 2026-06-08. Retrieved 2026-08-03.
  5. ↑ Wilson, Bee (2023-02-18). "'Adults and kids pushed each other to grab as many bottles as they could': how the world got hopped up on energy drinks". The Guardian. ISSN 0261-3077. Retrieved 2026-08-03.
  6. ↑ "TENZING - Certified B Corporation - B Lab". www.bcorporation.net. Retrieved 2026-08-03.
  7. ↑ Olszowska, Ella (2023-04-20). "Best natural energy drinks". The Standard. Retrieved 2026-08-03.
  8. ↑ Leonard-Bedwell, Niamh. "Heineken UK makes first energy drinks investment in Tenzing". The Grocer. Retrieved 2026-08-03.
  9. ↑ Tobin, Lucy. "Inside the 'Londonmaxxing' office block offering optimism for UK economy". Retrieved 2026-08-03.
  10. ↑ Best, Dean (2025-04-29). "Heineken buys minority stake in UK energy-drink firm Tenzing - Just Drinks". Just Drinks. Archived from the original on 2025-12-09. Retrieved 2026-08-03.
  11. ↑ "Tenzing pushes deeper into functional energy with Lion's Mane launch in UK". FoodBev Media. Retrieved 2026-08-03.
  12. ↑ Beeson, James. "Tenzing adds Natural Energy+ to tap growing functional demand". The Grocer. Retrieved 2026-08-03.
  13. ↑ Reynolds, Conor (July 23, 2024). "Cans of Tenzing's "world's strongest natural energy drink" explode". Just-Drinks.com.{{cite web}}: CS1 maint: url-status (link)

Official site

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