Taxi Maxim

Maxim
IndustryInformation technology
Transportation
Founded2003
Websitetaximaxim.com

Maxim is a global technology company that operates a taxi aggregation platform, having created a hardware-software system for connecting and processing an unlimited number of customers and contractors. It also develops food tech solutions, as well as software and technologies for shipping, freight transport, e-commerce, delivery, and other services.[1]

History

A Maxim car on a city street

In 2003, a specialized system called “Maxim” was developed to handle ride requests, dispatch drivers, and plan routes.[2] In November 2004, the company launched its first full-scale dispatch system for taxi operators.[3] In 2007, Taxi Maxim launched a mobile app for drivers: the Java ME version replaced radio communication with an automated status tracking system.[3] In 2012, apps were developed for Android and iOS, and in 2013, for Windows Phone.[4] In 2014, Maxim entered the international market.[5] As of 2022, Maxim operates in more than a thousand cities in 18 countries worldwide.[6]

Architecture

  • Modular software architecture with a decentralized management model.
  • Support for ride-hailing, delivery, and other transportation services.
  • Order acceptance via mobile applications
  • Real-time automatic order assignment to drivers.
  • Route planning and trip tracking.
  • Integrated payment processing.
  • Scalable architecture supporting business growth.
  • Localization for different countries and regions.
  • Integration of additional services and transport solutions.
  • Configurable fares, service zones, vehicle categories, and business rules without modifying the source code.
  • Analytics tools for monitoring operational performance.
  • Driver performance evaluation.
  • Service quality monitoring through rating systems, customer feedback, and incident management.[3][7]

Passengers book rides through the Taxi Maxim app, while drivers and couriers use Taxsee Driver to accept orders and plan their work schedules.[3][8]

Regions

Southeast Asia

Maxim has been working in Indonesia since 2018.[9] Users can order trips on a motorcycle, car, bentor,[10] delivery and purchase of goods, cargo transportation[11] and cleaning.[12] In December 2020, a new massage and spa service was launched.[11]

In December 2021, Maxim launched the charity fund Yayasan Pengemudi Selamat Sejahtera Indonesia to provide financial support for passengers and drivers injured during rides.[13] By 2024, the payments amounted to more than 6 billion rupiah[14] for more 100 cases.[15]

In December 2021, Maxim launched a marketplace integrated into the app. Users can order ready meals, food and other goods from partners directly.[16]

In the first five years in Indonesia, Maxim expanded the area of operation to more than 150 cities across the country.[17] In 2026, the number of cities exceeded 400.[18]

In the Philippines, the service launched in Cebu in January 2020. As of 2026, it operates in 20 cities.[19] Maxim has operated in Malaysia since 2018, growing to over 70 cities[20]; in 2025, the Minister of Transport ordered the company to cease operations for allowing vehicles to operate without valid permits, and Maxim has been appealing the order.[21][22] The service is licensed to operate in all states of Malaysia.[23] The service also operates in Cambodia (launched in Phnom Penh in 2024)[24], Vietnam (since 2020), Laos (launched in Vientiane in 2024)[25], and Thailand (available in Chiang Mai and Pattaya since 2022).[26] By 2024, the number of cities served in Thailand had reached 17.[27] The Indonesian city of Gianyar became the 1001st city in the world where Maxim works.[28]

Latin America

Maxim launched in Brazil in 2021[6] and by mid-2023 was available in over 50 cities.[29] In Argentina, the service operates in Mendoza, La Rioja and Catamarca.[30] Maxim entered Peru in 2020, initially focusing on provincial cities.[31] Maxim launched in Colombia in 2020 and expanded to six cities; motorcycle rides were introduced in 2022.[32][33]

Central Asia

In Azerbaijan, Maxim has been operating since 2017, starting in Baku and expanding to six cities.[34] Maxim started working in Kazakhstan in 2014.[35] By March 2018, the company was operating in 11 cities: Aktobe, Almaty, Astana, Karaganda, Kokshetau, Kostanay, Petropavlovsk, Semey, Temirtau, Uralsk, Ust-Kamenogorsk.[36] As of 2022, residents and visitors in 20 cities across the country were able to use the company's services.[35]

The business in Tajikistan began in 2017.[5] In September 2018, the company began operating in the capital of the country, Dushanbe, where it also opened a contact center.[37]

South Africa

By 2025, Maxim had expanded to 15 cities in South Africa: Cape Town, Bloemfontein, East London, Emalahleni, George, Gqerberha (Port Elizabeth), Kimberley, Mbombela, Middelburg, Mossel Bay, Newcastle, Pietermaritzburg, Polokwane, and other cities.[38][39]

References

  1. ↑ "'Uber değil online'". alanyapostasi.com.tr (in Turkish). Retrieved 2022-05-16.
  2. ↑ Macri, Constantin (2025-11-13). "Taxi Maxim". Business Review (in Romanian). Retrieved 2026-08-16.
  3. 1 2 3 4 "Taxi Maxim: global ecosystem for urban mobility and delivery". Euro Weekly News. 2025-10-15. Retrieved 2026-08-16.
  4. ↑ "Taxi Maxim". The European Business Review. 2025-12-30. Retrieved 2026-08-16.
  5. 1 2 "Taxi Maxim - International Urban Mobility and On-Demand Ecosystem". novinite.com. October 18, 2025. Retrieved 2026-08-16.
  6. 1 2 "Novo aplicativo de transporte Maxim chega em Sorocaba com viagens a partir de 3 reais". Archived from the original on 2022-05-16. Retrieved 2022-05-16.
  7. ↑ "Taxi Maxim Technology: Origins, Key Areas of Application and Social Role". 2025-12-17. Retrieved 2026-08-16.
  8. ↑ "Taxi Maxim". Brainz Magazine. 2025-12-09. Retrieved 2026-08-16.
  9. ↑ "Maxim Bajaj Hingga Kaspro, Ini Strategi Bisnis".
  10. ↑ "Perjalanan yang Untungnya Maksimal! Pesan Mobil, Motor atau Bentor Lewat Layanan Maxim". gopos.id (in Indonesian). 2021-06-22. Retrieved 2022-07-20.
  11. 1 2 "Tiga Tahun Hadir di Indonesia, Maxim Terus Hadirkan Inovasi dalam Layanan Ride-Hailing". KOMPAS.com (in Indonesian). 14 December 2020. Retrieved 2022-06-15.
  12. ↑ "Maxim Kini Hadir di Blitar, Tawarkan Harga Lebih Murah dan Lebih Bersahabat". rakyatpembaruan.com (in Indonesian). 2021-07-07. Retrieved 2022-06-15.
  13. ↑ Mulya, Pebri. "Maxim Luncurkan Program Santunan Bersama Yayasan Pengemudi Selamat Sejahtera Indonesia Sebagai Wujud Perlindungan konsumen dan Mitra Pengemudi". Radar Depok (in Indonesian). Archived from the original on 2022-06-21. Retrieved 2022-06-15.
  14. ↑ "Jamin Keselamatan di Jalan, Maxim Gandeng YPSSI Beri".
  15. ↑ "Maxim Tarakan Berikan Santunan pada Mitra Pengemudi yang Alami Kecelakaan". Wahana News (in Indonesian). 2022-09-16. Retrieved 2022-11-30.
  16. ↑ "Foods & Goods; Layanan Baru Maxim yang Mudahkan Pengguna untuk Penuhi Kebutuhan Sehari-hari". Tribunnews.com (in Indonesian). Retrieved 2022-06-15.
  17. ↑ "Maxim Indonesia Gelar Ulang Tahun ke-5 dengan Semarak di Gedung Baru". KabarDKI (in Indonesian). 2023-06-10. Retrieved 2023-06-28.
  18. ↑ "Maxim Kini Layani Transportasi di 400 Kota di Indonesia".
  19. ↑ "Maxim opens Puerto Princesa office".
  20. ↑ "Maxim operating in 70 cities in four years".
  21. ↑ "E-hailing firms inDrive, Maxim ordered to halt operations by July 24". Free Malaysia Today. 2025-05-09. Retrieved 2025-06-07.
  22. ↑ Harry Beatty, Gloria (10 June 2025). "Maxim Malaysia files final appeal to APAD". The Malaysian Reserve. Retrieved 26 June 2025.
  23. ↑ "Maxim e-Hailing Operating Legally Nationwide".
  24. ↑ "Maxim Shifts Gears in Phnom Penh Ride-Hailing Market". Kiripost. Retrieved 2025-09-11.
  25. ↑ "Vientiane Times". vientianetimes.org.la. Retrieved 2025-09-11.
  26. ↑ Judd, Adam (2022-12-13). "Maxim International Urban Mobility Service Started Operating in Pattaya". The Pattaya News. Retrieved 2022-12-27.
  27. ↑ "Maxim เปิดบทสัมภาษณ์ครั้งแรก เผยกลยุทธ์ บริการเรียกรถรับส่ง สมดุลรายได้คนขับ ตอบโจทย์การเดินทางผู้โดยสารไทย".
  28. ↑ "Menjadi Kota ke-1001, Layanan Maxim Hadir Menyapa Masyarakat Kota Gianyar". Bali Portal News (in Indonesian). 2022-01-24. Retrieved 2022-06-15.
  29. ↑ Lang, Giulia (2023-07-12). ""Nossa taxa varia entre 5% e 20%", diz representante da Maxim". 55content (in Brazilian Portuguese). Retrieved 2023-09-11.
  30. ↑ "Maxim contribuye con sus servicios ante la falta de transporte en Argentina". Uno Santa Fe. Retrieved 2022-06-15.
  31. ↑ "Maxim, la app de taxis que llega a Lima con tarifas desde los S/ 3.00".
  32. ↑ "El servicio de viajes "Maxim" está disponible para los colombianos".
  33. ↑ "El servicio de viajes "Maxim" está disponible para los colombianos". W Radio (in Spanish). 2021-07-26.
  34. ↑ ""Maxim" şəhər mobillik xidməti yük daşımalarını və yükdaşıyan xidmətlərini göstərməyə başladı (R)". Day.Az (in Russian). 2022-11-23. Retrieved 2022-11-25.
  35. 1 2 "Қызылордада "Максим" қалалық мобильділік сервисі жұмыс істей бастады". Kyzylorda News (in Russian). Retrieved 2022-09-01.
  36. ↑ Редактор (2018-03-21). "Топ-10 самых популярных автомобилей такси в Казахстане ─ NewTimes.kz". Newtimes.kz (in Russian). Retrieved 2022-06-15.
  37. ↑ "Максим Такси дар Душанбе фаъолиятро ба рох монд". Комрон.инфо (in Russian). Archived from the original on 2022-05-25. Retrieved 2022-06-15.
  38. ↑ "New player in ride-hailing market: Maxim to operate in every South African city".
  39. ↑ "New player in ride-hailing market: Maxim to operate in every South African city". Daily Voice. Retrieved 2026-08-17.
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