TLDR News

TLDR News
Logo of TLDR News, composed of a bold, sans-serif, blue text with the name of the channel. The letter T in "TLDR" has a triangular chunk taken out of it.
YouTube information
Channels
Years active2017–present
GenresNews, Politics
Subscribers1.14 million (TLDRnewsGLOBAL)

919 thousand (TLDRnews)

1.13 million (TLDRnewsEU)
Views269 million (TLDRnewsGLOBAL)

222 million (TLDRnews)

302 million (TLDRnewsEU)
Last updated: 10th July 2026
Websitetldrnews.co.uk Edit this at Wikidata

TLDR News are a British independent news outlet founded in 2017 by Jack Kelly (born August 1996) and primarily hosted on channels across YouTube and Nebula. Most of their video reports focus on political issues in the United Kingdom and abroad. The abbreviation in their name stands for 'too long; didn't read' (TL;DR).[1]

The outlet are owned by Three26 Ltd of which Kelly is the CEO and sole owner.[2][† 1]

History

Jack Kelly, then a 20-year-old computer science graduate, founded TLDR News in 2017 with the aim of making news engaging to young audiences.[3] Kelly observed multiple American outlets publishing infographic news on social media aimed towards younger demographics. At the time, there existed almost no similar content within the United Kingdom.[4] He has credited some of their initial success to the channel being founded during the Brexit negotiations which drew attention to them, as well as lack of competition from traditional outlets online.[3]

In March 2024, Kelly appeared in Press Gazette's podcast The Future of Media, Explained. He discussed how the organisation generate income and fund their editorial staff.[5] That June, the Reuters Institute for the Study of Journalism observed their popularity with young consumers along with other online news channels such as Under the Desk News.[6]

Corporate profile

TLDR News are based in London. Until 2024, when the network moved to Clerkenwell, they were originally headquartered in South Bank (in a building near the Oxo Tower).[† 2]

As of August 2025 their staff consist of twelve full-time employees.[7] Their annual income of around £1 million[8] largely derives from combinations of YouTube advertisement revenue, sponsorships established by their network Nebula.[9] About 1% of their revenue stems from payments for talks and panel appearances.[† 2][1][10] In addition, revenue of TLDR News has been increasing each year by 28%.[11] Magazine Too Long is one of the company's largest sources of revenue, generating £515,410 in 2025.[12]

Content

TLDR News's primary audience is under the age of 35. Their members research press releases, official documents, transcripts, and other records when finding topics to produce as videos.[3] Averaging ten minutes in duration, they distribute videos across their TLDR News, TLDR Global and TLDR EU channels. The three respectively focus on diverse political topics around the United Kingdom, the world at-large and the European Union.[10] Examples include "How a US-Saudi Defence Pact Could End the War in Gaza", which has received 190,000 views and nearly a thousand comments,[10] and “Why Putin Couldn’t Invade Finland” which has received 2.3 million views. It is the most popular video of the channel.[11]

TLDR News prints Too Long, a magazine launched in September 2023.[† 3] Too Long consists of 80 pages and contains 20 to 30 news stories. As of July 2026, the magazine had 8,300 paid subscribers.[11]

TLDR News release approximately twenty videos across their channels every week, each filmed within two days. According to Kelly, no regulatory bodies (such as Ofcom) monitor the network. He has furthermore stated that owing to this, they are potentially liable to higher rates of error than mainstream outlets.[4] Two of TLDR News's videos have been analysed by foreign news agencies.[13][14]

Policies

TLDR places a strong emphasis on remaining independent and free from corporate or third-party influence. As such, Kelly is the sole owner of the organization and steps are taken to ensure that corporate sponsors have no say or influence in the selection or presentation of the news stories covered.[15]

TLDR have been noted for their transparency regarding their finances, with annual videos featuring comprehensive breakdowns of their revenues and expenses.[16]

References

  1. 1 2 Maher, Bron (28 March 2024). "Video brand TLDR finds way to make money providing news for the young". Press Gazette. Archived from the original on 28 May 2024. Retrieved 17 July 2025.
  2. ↑ "Creative 100: Media, TV and Streaming Innovators Changing the Storytelling Landscape". Adweek. 13 June 2024. Jack Kelly, CEO, Three26 Ltd. Retrieved 17 July 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  3. 1 2 3 Green, Daniel (19 February 2020). "YouTube channel TLDR News engages Gen Z through explainer content and impartial views". Journalism UK. Archived from the original on 14 December 2024. Retrieved 17 July 2025.
  4. 1 2 Daysh-Holmes, Liam (21 December 2023). "Visualizing News – Navigating Infographic Journalism in Shortform". The Canterbury Hub. Archived from the original on 14 July 2025. Retrieved 11 August 2025.
  5. ↑ "How to make news pay on Youtube with TLDR". Press Gazette. 28 March 2024. Archived from the original on 14 July 2025. Retrieved 13 August 2025 – via Acast.
  6. ↑ Newman, Nick (20 June 2024). "Is the news industry ready for another pivot to video?". Nieman Lab. Archived from the original on 1 July 2024. Retrieved 17 July 2025.
  7. ↑ Nastase, Dana (23 March 2023). "6 learnings from the FT Strategies Summit". Twipe.
  8. ↑ "Monetising the next generation of news consumers". Financial Times. 19 December 2024.
  9. ↑ Doyle, Hannah; Graber-Lipperman, Nathan (20 March 2024). "Why Nebula is Breaking Into News". The Publish Press. Archived from the original on 29 July 2025. Retrieved 19 July 2025.
  10. 1 2 3 Hengst, Cornie (17 May 2024). "Jack Kelly". Adweek. Monetizing news. Retrieved 17 July 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. 1 2 3 Brooker, Alice (9 July 2026). "Print magazine boosts revenue for Youtube newsbrand TLDR". Press Gazette.
  12. ↑ Davenport, Hannah (13 July 2026). "Print sales spike revenue for YouTube media brand". PrintWeek.
  13. ↑ Losonczi, Márton (18 December 2024). "TLDR Suggests It Is the Beginning of the End For Orbán — Really?". Hungarian Conservative.
  14. ↑ "Could Georgia Join the EU?". Georgian Journal. 10 February 2022. Retrieved 13 August 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ↑ Kelly, Jack (26 January 2026). "Our Manifesto - TLDR News". Retrieved 28 July 2026.
  16. ↑ TLDR News Global (7 July 2026). How Does TLDR Really Make Money?. Retrieved 28 July 2026 – via YouTube.

Primary sources

In the text, these references are preceded by "†":

  1. ↑ "THREE26 LTD". gov.uk. Archived from the original on 1 July 2023. Retrieved 11 August 2025.
  2. 1 2 Kelly, Jack (16 July 2025). We Fact Check the TLDR News Wikipedia Page (Video). TLDR News. Archived from the original on 16 July 2025. Retrieved 17 July 2025 – via YouTube.
  3. ↑ Kelly, Jack (14 September 2023). "We're launching a Newspaper..." TLDR News. Archived from the original on 18 September 2023.
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