Swipp

Swipp
TypePrivate
IndustrySocial media analytics, Sentiment analysis
Founded2011[1]
FounderDon Thorson, Charlie Costantini, Ramani Narayan[2]
Headquarters
Mountain View, California
,
United States
ProductsConsumer applications, analytics tools, API

Swipp was a privately held company based in Mountain View, California that developed what it described as a social intelligence platform for collecting and aggregating user sentiment about topics and displaying it alongside structured reference data from Freebase.[3][4]

The service allowed users to rate topics on an 11-point scale (from −5 to +5).[5] The aggregated score and related metrics were referred to by the company as the Swipp Index.[6]

History

Swipp was founded by Don Thorson, Charlie Costantini, and Ramani Narayan, and publicly launched on January 23, 2013.[7][8]

At launch, TechCrunch reported that the company had raised US$3.5 million in funding from Old Willow Partners.[9] In April 2013, The Next Web reported that Swipp raised an additional US$2 million from the same investor, bringing the total reported funding to US$5.5 million.[10]

In 2013, Swipp introduced a business-focused product suite branded Swipp Plus, including embeddable widgets and an API intended to let publishers and brands collect and analyze sentiment on their own websites and campaigns.[11]

By 2026, Swipp was listed as an inactive company by the business database Tracxn.[12]

See also

References

  1. ↑ Levine, Barry (April 22, 2013). "Swipp Offers Business Version of Its Topic-Rating Social Intelligence Platform". CMSWire. Retrieved 17 March 2026.
  2. ↑ Zaino, Jennifer (January 24, 2013). "Swipp Social Intelligence Platform Merges Social And Knowledge Streams". SemanticWeb (archived). Retrieved 17 March 2026.
  3. ↑ Zaino, Jennifer (January 24, 2013). "Swipp Social Intelligence Platform Merges Social And Knowledge Streams". SemanticWeb (archived). Retrieved 17 March 2026.
  4. ↑ Yeung, Ken (January 23, 2013). "Swipp launches to take on Google and Facebook Graph Search with a new social intelligence search". The Next Web. Retrieved 17 March 2026.
  5. ↑ Yeung, Ken (January 23, 2013). "Swipp launches to take on Google and Facebook Graph Search with a new social intelligence search". The Next Web. Retrieved 17 March 2026.
  6. ↑ Zaino, Jennifer (January 24, 2013). "Swipp Social Intelligence Platform Merges Social And Knowledge Streams". SemanticWeb (archived). Retrieved 17 March 2026.
  7. ↑ Etherington, Darrell (January 23, 2013). "Swipp Launches Social Interest Graph Platform To Go Beyond The Facebook Like". TechCrunch. Retrieved 17 March 2026.
  8. ↑ Zaino, Jennifer (January 24, 2013). "Swipp Social Intelligence Platform Merges Social And Knowledge Streams". SemanticWeb (archived). Retrieved 17 March 2026.
  9. ↑ Etherington, Darrell (January 23, 2013). "Swipp Launches Social Interest Graph Platform To Go Beyond The Facebook Like". TechCrunch. Retrieved 17 March 2026.
  10. ↑ Yeung, Ken (April 22, 2013). "Swipp raises another $2m in funding and launches Swipp Plus, a social intelligence tool for brands". The Next Web. Retrieved 17 March 2026.
  11. ↑ Levine, Barry (April 22, 2013). "Swipp Offers Business Version of Its Topic-Rating Social Intelligence Platform". CMSWire. Retrieved 17 March 2026.
  12. ↑ "Swipp - 2026 Company Profile & Team". Tracxn. Retrieved 17 March 2026.
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