Streak (company)

Streak
Streak
TypePrivately held company
IndustryCustomer relationship management
Founded2012
FounderAleem Mawani
Omar Ismail
Headquarters
San Francisco, California
,
United States
Area served
Worldwide
ProductsCustomer relationship management software for Gmail
Websitestreak.com

Streak is a customer relationship management (CRM) platform built directly into Gmail.[1][2] It is designed to help small businesses, startups, and service-based teams manage workflows and communications without leaving their inbox. Streak is primarily used as a CRM and to manage emails, email marketing, and sales tracking.[3]

History

Streak was founded in 2011 by Aleem Mawani, a former Google product manager,[4] and Omar Ismail.[5][6] It was accepted into Y Combinator's Summer 2011 class[6] and graduated from the accelerator in early 2012.[7] It has received $1.9 million in venture capital.[8]

The company held a soft launch of its platform in January 2012;[6] it entered open beta in March of that year.[7]

Streak was released as an iOS application in August 2013.[9] It added email read receipts to its platform in early 2014.

In December 2016 Streak launched a contacts management feature that allows customers to create contacts straight from emails in their Gmail inbox and automatically enrich them with contact information.[10]

In 2017, Streak released a Gmail Add-on that allows users to access Streak data inside Gmail mobile apps on iOS and Android.[11]

In 2018, Streak was named Google's Technology Gsuite Partner of the Year.[12]

In 2020 Streak transitioned to a fully remote company due to COVID-19 restrictions and safety measures.[13] Streak also released features that automatically add emails with contacts to each record in the CRM.[14]

In 2021 Streak launched automatic follow-up for their mail merge feature.[15]

In 2023 Streak launched AI features that automate data entry, answer questions about deals in your CRM, generate summaries and suggestions about deals, and help build custom pipelines without code.[16]

Product

Streak is a spreadsheet-style[7] customer relationship management plug-in for Gmail that supports both Google Chrome and Safari web browsers.[17][18] Users connect the plugin to their Google account via OpenID and do not share their login credentials with the program.[17]

Streak integrates directly with other tools, including Slack, Calendly, Google Calendar, and Typeform,[3] but users must upgrade to the company's pro+ plan in order to use native integrations as the base plan does not offer any.[19] Streak customers can also use Zapier to connect with additional tools and automate workflows.[20]

Sources

  1. ↑ Laura Entis (2013-11-26). "Watch Out: This CRM App Just Got Very Personal". Entrepreneur. Retrieved 2014-05-14.
  2. ↑ Stowe Boyd (2014-02-18). "Streak is a well designed social CRM inside of Gmail, but is also much more". GigaOM. Archived from the original on 2014-05-31. Retrieved 2014-05-14.
  3. 1 2 "Streak Pricing, Alternatives & More 2025". Capterra. Retrieved 2025-06-19.
  4. ↑ Chloe Albanesius (2008-11-21). "Access Google Docs Via Gmail with New Gadget". PC Magazine. Retrieved 2014-05-14.
  5. ↑ Eric Siu (2012-06-26). "3 Stellar Productivity Tools You Need to Try". Mashable. Retrieved 2014-05-14.
  6. 1 2 3 Eric Eldon (2012-03-21). "Y Combinator-Backed Streak.com Takes On Salesforce With A Simple CRM For Gmail". TechCrunch. Retrieved 2014-05-14.
  7. 1 2 3 Sarah Mitroff (2012-10-16). "For the Organizer Nerd in Everyone, There's Streak". Wired. Retrieved 2014-05-14.
  8. ↑ "Streak Grabs $1.9M for Email-Based Customer Management". VentureWire. 2012-10-15. Retrieved 2014-05-14.
  9. ↑ Alex Williams (August 7, 2013). "Streak's New iPhone App Is A CRM Service With Gmail Baked In". TechCrunch. Retrieved 2014-05-14.
  10. ↑ Ismail, Omar. "Streak 2.0 Contacts - CRM inside Gmail, now with contacts". Product Hunt. Retrieved 2025-06-19.
  11. ↑ Mawani, Aleem. "Streak Gmail Addon for iOS and Android - Streak has a new home inside the native Gmail Mobile Apps". Product Hunt. Retrieved 2025-06-19.
  12. ↑ "Google Cloud Partner Awards". cloud.google.com. Retrieved 2025-06-19.
  13. ↑ "How we're helping customers during COVID-19 - Streak". www.streak.com. Retrieved 2025-06-19.
  14. ↑ Wulff, Fred. "Streak 3 - The "low-work" CRM inside Gmail". Product Hunt. Retrieved 2025-06-19.
  15. ↑ Mawani, Aleem. "Streak Mail Merge for Gmail - Send mass, personalized emails with automatic followups". Product Hunt. Retrieved 2025-06-19.
  16. ↑ Mawani, Aleem. "Streak AI - The CRM co-pilot for teams in Gmail". Product Hunt. Retrieved 2025-06-19.
  17. 1 2 Alan Henry (2012-03-22). "Streak Supercharges Gmail with Text Expansion, Scheduled Emails, Event Planning, and More". Lifehacker. Archived from the original on 2016-11-16. Retrieved 2014-05-14.
  18. ↑ Alex Magdaleno (2014-02-20). "Find Out When That Email You Sent Was Read". Mashable. Retrieved 2014-05-14.
  19. ↑ "Top 15 Cold Email Software for 2026 (Features + Pricing)". GMass Blog. 2020-02-05. Retrieved 2026-07-27.
  20. ↑ "Streak Integrations | Connect Your Apps with Zapier". Zapier. Retrieved 2025-06-19.
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