Still Here (brand)

Still Here
TypePrivate
Industryfashion
Founded2018
FounderSonia Mosseri
Maurice Mosseri
Headquarters
New York City
Productsdenim jeans
Websitehttps://www.stillhere.nyc/

Still Here is an American denim brand founded by Sonia and Maurice Mosseri, based in New York City. The company is known for its vintage-inspired denim jeans.[1] The brand was first popularized by celebrities Hailey Bieber, Emma Chamberlain.[2] Its clothing has since been worn by celebrities including Zoë Kravitz,[3] Jennifer Lawrence,[4] Taylor Swift,[5] Miley Cyrus, Kaia Gerber[6] and Gwyneth Paltrow.[7]

Overview

The brand was founded in 2018 by husband and wife team, Sonia and Maurice Mosseri, high school sweethearts from Brooklyn, New York.[8][9][10] Inspired by the fades, rips and patches of her father's childhood jeans, Sonia launched Still Here on Instagram in 2018 with a small line of hand-painted denim.[11][12]

The vintage style silhouette and hand-painted detail attracted the attention of major luxury department store Barneys New York. Still Here's first season launched with Barneys in 2019 and soon after expanded Internationally with Net-A-Porter.[13]

In mid-2022, Still Here opened their first brick-and-mortar retail location in New York City's Nolita neighborhood.[14][15] In April 2022, the company launched a sustainability initiative in the form of Still Here Café. Waste from denim production is recycled into fertilizer used to grow coffee trees. The harvested beans are roasted in small batches and served at the retail store.[16][17][18]

In December 2023, Still Here opened its second New York City store on Madison Avenue, on the Upper East Side.[19][20][8] In 2024, the brand added "The Vintage Room" within its Madison Avenue location, a curated selection of vintage designer clothing.[6] In September 2025, Still Here opened its third store and first location in Brooklyn, in Williamsburg.[9][21] On August 13, 2026, Still Here opened its largest store to date in the West Village, Manhattan. The location became the brand's fourth New York City store.[22][23]

Products

Still Here's jeans are made from 100% cotton denim. The brand's best-known style is the "Cool Jean", a low-rise drawstring jean constructed without a waistband. Fashion publications identified Still Here's Cool Jean as part of the drawstring denim trend, with Who What Wear describing Still Here as one of the brands driving the style. The design was later expanded into a shorts version.[24][25]

The Sport Jean sold out immediately following its release in July 2025. It later received additional media attention after being worn by Zoë Kravitz.[26][27]

In 2024, Still Here introduced Colors, a dressing system of wardrobe basics beginning with a cotton T-shirt. The collection was released in chapters and later expanded with additional pieces, including sweatshirts, designed to pair with the brand's denim.[28][29]

Beyond denim, Still Here has expanded into ready-to-wear, including T-shirts, sweaters, jackets, and leather and suede garments.[8][9][28]

References

  1. ↑ "Your Complete Guide to the Best Jeans Brands Ever". Glamour. 2021-09-02. Retrieved 2023-01-27.
  2. ↑ Avila, Arielle (2023-01-26). "The 12 Very Best Cashmere Sweaters". The Strategist. Retrieved 2023-01-27.
  3. ↑ "We Finally Found The Denim Brand Behind Zoë Kravitz's Cool-Girl Style". ELLE. 2026-01-07. Retrieved 2026-07-28.
  4. ↑ "Jennifer Lawrence on Motherhood & the Blurred Line Between Performance & Reality". W Magazine. 2025-11-07. Retrieved 2026-07-28.
  5. ↑ "Shop Taylor Swift's Exact "Still Here" Baseball Hat She Wore in NYC". Cosmopolitan. 2023-10-05. Retrieved 2026-07-28.
  6. 1 2 "Why Are There So Many Vintage Stores-Within-Stores?". Nylon. 2024-10-23. Retrieved 2026-07-28.
  7. ↑ "Gwyneth Paltrow's Spring Wardrobe Takes a Cue From Meghan Markle". Harper's BAZAAR. 2025-04-08. Retrieved 2026-07-28.
  8. 1 2 3 Palmieri, Jean E. (2023-12-12). "Still Here Opens Second Store in New York on Madison Avenue". WWD. Retrieved 2026-07-28.
  9. 1 2 3 Palmieri, Jean E. (2025-08-29). "Still Here to Open Third Store in Williamsburg". WWD. Retrieved 2026-07-28.
  10. ↑ GEORGE-PARKIN, HILARY (2022-10-05). "Fashion's great inventory pullback". Vogue. Retrieved 2023-01-27.
  11. ↑ "About Still Here - Q&A with owner Sonia Mosseri". ARTISAN DELUXE. Retrieved 2023-01-27.
  12. ↑ Feitelberg, Rosemary (2019-09-26). "Still Here Looks to Build International Base With Net-a-porter". WWD. Retrieved 2023-01-27.
  13. ↑ Dara Prant (2020-05-14). "Ask a Designer: How Do I Shop for Vintage Jeans?". Yahoo. Retrieved 2023-01-27.
  14. ↑ Stern, Claire; LeBlanc, Kevin; Chase, Gabrielle (2022-04-30). "KENZO's New Limited-Edition Capsule Collection Is a Poppy-Filled Dream". ELLE. Retrieved 2023-01-27.
  15. ↑ "6 marcas de jeans sostenibles que están cambiando el juego de la mezclilla - Teknomers Noticias" (in Spanish). 2022-04-25. Retrieved 2023-01-27.
  16. ↑ "Meet Still Here, the Denim Brand Growing Coffee Beans Using Cotton Waste". Hypebae. Retrieved 2023-01-27.
  17. ↑ Fox-Suliaman, Jasmine. "What Exactly Is a Sustainable Fabric? 8 Experts Spill the Tea". Who What Wear UK. Retrieved 2023-01-27.
  18. ↑ "Business". WWD. Retrieved 2023-01-27.
  19. ↑ Manoff, Jill (2023-12-07). "5-year-old Still Here brings its downtown cool to a new Madison Avenue store". Glossy. Retrieved 2026-07-28.
  20. ↑ Hendriksz, Vivian (2023-12-18). "Denim brand Still Here opens second store in New York". FashionUnited. Retrieved 2026-07-28.
  21. ↑ Velasquez, Angela (2025-09-10). "Still Here Opens First Brooklyn Store". WWD. Retrieved 2026-07-28.
  22. ↑ Schulz, Madeleine (2026-08-13). "New York's Still Here Is Heading West". Vogue. Retrieved 2026-08-21.
  23. ↑ "Denim Brand Still Here Opens West Village Boutique". WWD. 2026-08-13. Retrieved 2026-08-21.
  24. ↑ "Everything to Know About Jeans in 2026: The Trends, Brands, and Outfits". Who What Wear. 2026-03-11. Retrieved 2026-07-28.
  25. ↑ Saltzman, Steph (2025-08-26). "These Are the Only Low-Rise Jeans I'll Actually Wear". Fashionista. Retrieved 2026-07-28.
  26. ↑ Smith, Lilly (2026-02-24). "Inside the polarizing return of low-rise jeans". Fast Company. Retrieved 2026-07-28.
  27. ↑ "Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend". Who What Wear. 2025-09-09. Retrieved 2026-07-28.
  28. 1 2 Stark, Ari (2024-07-31). "Still Here Gets Colorful With New Dressing System". WWD. Retrieved 2026-07-28.
  29. ↑ "Still Here Gets Colorful With New Dressing System". Yahoo Life. 2024-07-31. Retrieved 2026-07-28.
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