Stefan Michel

Stefan Michel is a Swiss professor of management at IMD in Lausanne, Switzerland, where he serves as Dean of Faculty and Research.

Early life and education

Michel earned an MBA and a doctorate from the University of Zurich, both summa cum laude.[1][2] He received the Best Dissertation Award from the Swiss Society for Market and Social Research in 1997.[1][2]

Career

Michel was a tenured associate professor of Global Marketing at Thunderbird School of Global Management in Arizona, United States.[1][3] In 2008, he joined IMD as Professor of Marketing and Service Management.[2] He served as Dean of the IMD Executive MBA program from 2014 to 2022 and was then appointed Dean of Faculty and Research.[2]

From 2011 to 2023, he was a non-executive member of the board of directors of Bossard Holding AG (SIX Swiss Exchange), where he served on the compensation committee.[4] He is President of the Foundation Board of the GfM Gesellschaft für Marketing (Swiss Marketing Association).[1]

Research and publications

Michel has published in the Harvard Business Review, MIT Sloan Management Review, California Management Review, and the Journal of the Academy of Marketing Science.[2][5] His Harvard Business Review article "Capture More Value" (October 2014) presented a framework of 15 value-capture strategies.[6] In 2024, he discussed the topic on the HBR On Strategy podcast.[7]

He co-authored "Bill It, Kill It, or Keep It Free?" with Wolfgang Ulaga in the MIT Sloan Management Review (2018),[8] and "Service-Logic Innovations: How to Innovate Customers, Not Products" with Stephen W. Brown and Andrew S. Gallan in the California Management Review (2008).[9]

Michel has authored 13 books, including Real Impact Marketing (3rd edition, 2022) with Lisa S. Duke,[3][10] and edits the I by IMD Best Practice book series.[11] He has written more than 40 case studies and has been ranked in The Case Centre's top 50 bestselling case authors from 2020/21 through 2024/25.[2][3][12][13][14] In 2025, he won The Case Centre's Outstanding Case Writer competition for "AMAG: Creating Its Own Future in a Disrupted Automotive Industry."[15]

Awards and honours

  • Best Dissertation Award, Swiss Society for Market and Social Research, 1997.[1][2]
  • Best Paper Award in Marketing Strategy, American Marketing Association Winter Educators' Conference, 2005.[1]
  • Best Paper Award, 10th Research Seminar in Services Management, La Londe, 2008.[1]
  • Emerald Literati Award for Best Paper of the Year, Journal of Service Management, 2009 and 2010.[2][5]
  • John Molson MBA International Case Writing Competition prize, 2017.[2]
  • John Molson MBA International Case Writing Competition, second prize, 2024.[16]
  • Outstanding Case Writer Prize, The Case Centre, 2025.[15]

Bibliography

Books

  • Marketing: Eine praxisorientierte Einführung mit zahlreichen Beispielen (with Karin Oberholzer Michel, 2006; 8th edition 2020) ISBN 978-3715598857
  • Real Impact Marketing: Create a 1-Page Marketing Plan with Better Customer Insights (with Lisa S. Duke, 2014; 3rd edition 2022) ISBN 978-3907311035
  • I by IMD's Best Practice in Leadership (editor, 2025) ISBN 978-2940485819
  • I by IMD's Best Practice in Strategy (editor, with Michael Watkins, 2025) ISBN 978-2940485833
  • I by IMD's Best Practice in Sustainable Business Transformation (editor, with Julia Binder, 2025) ISBN 978-2940485857
  • I by IMD's Best Practice in Governance (editor, 2025) ISBN 978-2940485871

Selected articles

  • Michel, S. (2001). "Analyzing service failures and recoveries: a process approach". International Journal of Service Industry Management, 12(1), 20–33.
  • Michel, S., Brown, S. W., & Gallan, A. S. (2008). "An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic". Journal of the Academy of Marketing Science, 36(1), 54–66.
  • Michel, S., Brown, S. W., & Gallan, A. S. (2008). "Service-Logic Innovations: How to Innovate Customers, Not Products". California Management Review, 50(3), 49–65.
  • Michel, S., Vargo, S. L., & Lusch, R. F. (2008). "Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann". Journal of the Academy of Marketing Science, 36(1), 152–155.
  • Michel, S., Bowen, D., & Johnston, R. (2009). "Why service recovery fails: Tensions among customer, employee, and process perspectives". Journal of Service Management, 20(3), 253–273.
  • Rubalcaba, L., Michel, S., Sundbo, J., Brown, S. W., & Reynoso, J. (2012). "Shaping, organizing, and rethinking service innovation: a multidimensional framework". Journal of Service Management, 23(5), 696–715.
  • Michel, S. (2014). "Capture More Value". Harvard Business Review, October 2014.
  • Michel, S. & Ulaga, W. (2018). "Bill It, Kill It, or Keep It Free?". MIT Sloan Management Review, 60(1).

References

  1. 1 2 3 4 5 6 7 "Stefan Michel – Speaker Profile". MERIT Executive Education Summit.
  2. 1 2 3 4 5 6 7 8 9 "Stefan Michel". IMD Business School.
  3. 1 2 3 "Top 50 Bestselling Case Authors 2023/24: No. 41 – Stefan Michel". The Case Centre.
  4. ↑ "Bossard Holding AG Annual Report 2022" (PDF).
  5. 1 2 Michel, Stefan. "Stefan Michel – Author Profile". Rutgers Business Review.
  6. ↑ Michel, Stefan (October 2014). "Capture More Value". Harvard Business Review.
  7. ↑ "Don't Just Create Value. Capture It". Harvard Business Review. October 2024.
  8. ↑ Michel, Stefan; Ulaga, Wolfgang (2018). "Bill It, Kill It, or Keep It Free?". MIT Sloan Management Review.
  9. ↑ Michel, Stefan; Brown, Stephen W.; Gallan, Andrew S. (Spring 2008). "Service-Logic Innovations: How to Innovate Customers, Not Products". California Management Review. 50 (3). doi:10.2307/41166445. JSTOR 41166445.
  10. ↑ Michel, Stefan (16 February 2022). Real Impact Marketing. Amazon Digital Services LLC - Kdp. ISBN 978-3907311035.
  11. ↑ "Best Practice Book Series for Business Leaders". IMD Business School.
  12. ↑ "Top 50 Bestselling Case Authors 2020/21: No. 42 – Stefan Michel". The Case Centre.
  13. ↑ "Top 50 Bestselling Case Authors 2021/22: No. 36 – Stefan Michel". The Case Centre.
  14. ↑ "Top 50 Bestselling Case Authors 2022/23: No. 45 – Stefan Michel". The Case Centre.
  15. 1 2 "Winners announced – The Case Centre's 35th global Awards and Competitions". EFMD Global Blog. 24 February 2025.
  16. ↑ "Four IMD cases recognized in the John Molson MBA International Case Writing Competition". IMD Business School.
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