Sony India
 | |
| Type | Subsidiary |
|---|---|
| Industry | Entertainment Television |
| Founded | 17 November 1994 |
| Headquarters | New Delhi, India |
| Key people | Masaru Tamagawa, Gaurav Banerjee (CEO) [1] |
| Parent | Sony Corporation |
| Website | sony.co.in |
Sony India Pvt. Ltd., is the Indian subsidiary of Japan's Sony Corporation, based in New Delhi. Sony's principal Indian businesses include marketing, sales and after-sales service of electronic products & software exports.[2]
In India, Sony has its footprint across all major cities and towns in the country through a distribution network of over 20,000 dealers and distributors, 300 exclusive Sony outlets and 25 direct branch locations.[3] Moreover, Sony's 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony Center and established 30 warehouses across the country to manage its supply chain effectively.[4]
In January 2024, Sony India terminated its proposed merger with Zee Entertainment Enterprises, citing unmet financial conditions.[5] In August 2024, both companies agreed to settle their legal disputes, withdrawing all claims against each other with no continuing obligations.[6]
Sony India Software Centre
Sony operates software development facilities in the United States, Europe, Japan, China and India. The Sony India Software Centre (SISC), established in 1997 and based in Bengaluru, develops software for products produced by Sony Group companies and provides information technology services to the group. In fiscal year 2010, SISC employed approximately 1,000 engineers. Its work included software for 3D technologies, Sony Internet TV, Sony Tablet and Android based mobile devices.[7]
In early 2012, Sony Corp restructured its India business by creating two separate units, one for undertaking sales and marketing operations, headquartered at New Delhi and the other for focusing on software and product development based in Bengaluru. As a result, Sony India Software Centre Pvt. Ltd. was de-merged from Sony India Pvt. Ltd. as a separate entity aiming at more effective operations.[8]
Broadcasting and sports
In November 2024, Sony India secured exclusive broadcasting rights for all Asian Cricket Council (ACC) tournaments until 2031, valued at approximately $170 million.[9]
In April 2024, Formula E and Sony India entered into a three-year exclusive media partnership. Sony Sports Network and SonyLIV stream all Formula E races live in India.[10]
Market presence
For the 2024 Onam season, Sony India targeted ₹150 crore in sales in Kerala, an increase from ₹100 crore in 2023. The focus was on promoting premium products through the "Cinema is Coming Home" campaign.[11]
Notes and references
- ↑ "Sony appoints Disney's Gaurav Banerjee as new India CEO". Reuters. 28 May 2024. Retrieved 6 May 2025.
- ↑ "Business Activities". Sony India. Retrieved 6 May 2025.
- ↑ "Sony India Company Overview". Sony India. Retrieved 6 May 2025.
- ↑ "Sony's Presence in India". Sony India. Retrieved 6 May 2025.
- ↑ "Sony terminates $10 billion merger with Zee". Reuters. 22 January 2024. Retrieved 6 May 2025.
- ↑ "India's Zee, Sony agree to settle merger disputes". Reuters. 27 August 2024. Retrieved 6 May 2025.
- ↑ Sony Corporation (2011). Annual Report 2011 (Report). Sony Corporation.
- ↑ "Sony India separates sales, software units". Financial Express. 18 February 2012. Retrieved 6 May 2025.
- ↑ "Sony India secures $170 mln Asian cricket media rights". Reuters. 22 November 2024. Retrieved 6 May 2025.
- ↑ "Sony India and Formula E announce exclusive media partnership". Business Today. 10 April 2024. Retrieved 6 May 2025.
- ↑ "Sony India eyes ₹150 cr Onam sales in Kerala". The Hindu Business Line. 2 September 2024. Retrieved 6 May 2025.