Shilav Group
Native name | שילב |
|---|---|
| Type | Private |
| Industry | Retail; toys; children's clothing |
| Founded | 1974 |
| Founders | Isaac Oren; Shosi Oren |
| Headquarters | Israel |
Area served | Israel |
| Products | Toys; baby products; children's clothing |
Shilav Group (Hebrew: שילב) is an Israeli company that operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.
History
Shilav was founded in 1974 by Isaac and Shosi Oren, a husband-and-wife team, as a "one-stop shopping" store for baby needs. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home".
Shilav launched its Tiny Love line of developmental toys in 1993.[1][2][3][4][5] Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price.[3]
References
- ↑ Shilav apparel website Archived 2008-06-21 at the Wayback Machine, accessed April 25, 2010.
- ↑ Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
- 1 2 "Not just baby's play". ISRAEL21c. May 16, 2004. Retrieved 26 April 2010.
- ↑ Neiman, Rachel (July 24, 1996). "Article: Sitting Smartly". Jerusalem Post. Archived from the original on November 4, 2012. Retrieved 26 April 2010.
But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...
- ↑ Cherney, Elena (December 15, 2002). "Moms flip to join a new fad for babies". Deseret News. Wall Street Journal. Retrieved 26 April 2010.
Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ...